Private Media Group, Inc. is a
Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, the internet, and mobile.
Origins
''Private'' magazine was established in
Stockholm
Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropo ...
, Sweden, in 1965 as the world's first full-color
hardcore magazine by
Berth Milton Sr.
Berth Milton Sr. (26 November 1926 – 31 December 2005) was a Swedish pornographer and businessman. He is known for his creation of ''Private'', the first full-color hardcore pornographic magazine, in 1965. Later, he went on to build one of the m ...
In the early 1990s, his son
Berth Milton Jr.
Berth Milton Jr. (born 1955) is a Swedish businessman. He is the majority owner of Private Media Group, one of the leading producers and distributors of pornography, founded by his father, Berth Milton Sr. Milton is estimated to own a majority of ...
took over and moved the company's headquarters to
Sant Cugat del Vallès
Sant Cugat del Vallès (; es, San Cugat del Vallés, link=no) is a town and municipality north of Barcelona, Catalonia, Spain. Known as ''Castrum Octavianum'' in antiquity (which literally means ''the castle of Octavianus'') and as ''Pins del ...
, Barcelona, Spain, although the company is incorporated in
Nevada
Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
. Milton also started to produce movies and internet content, taking Private public soon after.
Product lines
The firm provides content through DVD,
Video on Demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
(VOD),
Internet Protocol television
Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded med ...
(IPTV), PSP, mobile and magazines. It supplies adult entertainment films to thousands of major hotels around the world through their Hotel Pay Per View services. The company also runs the adult channels Private TV (Europe) and Private Gold (Latin America)
In 1998 the company launched Private Circle, a designer clothing label, at the Cannes Film Festival. The label would later be changed to Private Clothing and a boutique would be opened in Los Angeles.
In August 2008 Private Media Group announced it had established an alliance with
Marc Dorcel to collaborate in the home video market. The collaboration started with a three-year DVD distribution agreement for
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and it's expected that other territories will be added, explore additional opportunities in other territories. It's also expected that Private and Dorcel will join forces in distribution platforms including Internet and IPTV/VOD in both France and across the
EU.
The firm's 2009 acquisitions of video on demand companies Gamelink LLC and Sureflix, and the ecommerce technology firm eLine LLC established it as a leading adult content and distribution company in the digital media sector.
In June 2014 the firm announced the released of its full archive of images and (film and video) scenes dating back to the 1960s when Private magazine launched in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...
. The material is available via a website, PrivateClassics.com.
Movies
Private is known for high-budget, adult movies, such as the two-part series ''Millionaire'', directed by
Alessandro del Mar
Alessandro is both a given name and a surname, the Italian form of the name Alexander. Notable people with the name include:
People with the given name Alessandro
* Alessandro Allori (1535–1607), Italian portrait painter
* Alessandro Baricco ...
, with a reported budget of $1.9 million. In the last few decades, Private has earned more than 130 adult industry awards. The film ''Millionaire'' alone earned 16
Venus Award nominations in 2004. Best-selling releases include the ''Private Gladiator'' series, ''Cleopatra'', ''Millionaire'' and ''Chateau''.
In 1999, Private released ''
The Uranus Experiment
''The Uranus Experiment'' is a 1999 three-part pornographic science fiction video produced by the Swedish production and distribution company Private Media Group that is notable for being partially shot in microgravity. In a scene from the sec ...
,'' a three-part pornographic science fiction video that is notable for part of it having being shot in
microgravity
The term micro-g environment (also μg, often referred to by the term microgravity) is more or less synonymous with the terms '' weightlessness'' and ''zero-g'', but emphasising that g-forces are never exactly zero—just very small (on the ...
during a
parabolic flight
A reduced-gravity aircraft is a type of fixed-wing aircraft that provides brief near-weightless environments for training astronauts, conducting research and making gravity-free movie shots.
Versions of such airplanes were operated by the NA ...
, representing the first time a sex act had been carried out in zero-g conditions.
Awards
The following is a selection of some of the major awards Private films have won:
* 1994
AVN Award
The AVN Awards are film awards sponsored and presented by the American adult video industry trade magazine '' AVN'' (''Adult Video News'') to recognize achievement in various aspects of the creation and marketing of American pornographic fi ...
– Best Foreign Feature (''Private Video Magazine 1'')
[
* 1995 AVN Award – Best Counting Video Series (''Private Video Magazine'')][
* 1996 AVN Award – Best Foreign Feature (''The Tower, Parts 1, 2 & 3'')][
* 1996 AVN Award – Most Outrageous Sex Scene (''Private Video Magazine 20'')
* 1997 AVN Award – Best Foreign Feature (''The Pyramid, Parts 1, 2 & 3'')][
* 1998 AVN Award – Best Foreign Feature (''The Fugitive 1 & 2'')][
* 1999 AVN Award – Best Foreign Feature (''Tatiana 1, 2 & 3'')][
* 2000 AVN Award – Best Foreign Feature (''Amanda's Diary 2'')][
* 2001 AVN Award – Best Foreign Vignette Series (''Private XXX'')][
* 2003 AVN Award – Best Foreign Feature ('']Private Gladiator
''The Private Gladiator'' is a pornographic trilogy (''Private Gladiator'', ''Private Gladiator: In the City of Lust'' and ''Private Gladiator: Sexual Conquest'', length 115 minutes), directed by Antonio Adamo and produced by Private Media G ...
'')[
* 2004 AVN Award – Best Foreign Feature (''The Scottish Loveknot'')][
* 2006 AVN Award – Best Foreign Feature (''Robinson Crusoe on Sin Island'')][
* 2007 AVN Award – Best Foreign Feature (''Porn Wars: Episode 1'')][
* 2007 ]Eroticline Award
The Erotixxx Award (''eLine Award'' or ''Eroticline Award'' until 2008) is a prize awarded in the adult film industry by German magazine ''eLine'' (established as ''EAN''), - Best European Film (''The Sexual Adventures of Little Red'')
* 2009 AVN Award – Best BDSM
BDSM is a variety of often erotic practices or roleplaying involving bondage, discipline, dominance and submission, sadomasochism, and other related interpersonal dynamics. Given the wide range of practices, some of which may be engaged ...
Release (''House of Sex and Domination'')[
* 2017 VENUS Award – Best International Label]
References
External links
*
{{Authority control
Mass media companies of Spain
Companies traded over-the-counter in the United States
Adult magazine publishing companies
Pornographic film studios
Adult entertainment companies
Companies based in Catalonia