A pop-up hotel is a

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

which is temporary, being at a location for a short time before being moved. Such hotels may be built from pre-fabricated modules which are plugged together on site or from collapsible structures such as

tent A tent () is a shelter consisting of sheets of fabric or other material draped over, attached to a frame of poles or a supporting rope. While smaller tents may be free-standing or attached to the ground, large tents are usually anchored using ...

s or they may be fully mobile, being built on a large vehicle. Often seen as an alternative to

glamping Glamping is a portmanteau of " glamorous" and "camping", and describes a style of camping with amenities and, in some cases, resort-style services not usually associated with "traditional" camping. Glamping has become particularly popular with ...

, pop-up hotels provide accommodation for seasonal or unique events such as large outdoors

music festival A music festival is a community event with performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock, blues, folk, jazz, classical music), nationality, locality of musicians, or ho ...

s, retreats, weddings or sporting events.

Description

The pop-up hotel trend is part of a global approach of the hospitality industry to create authentic, ultra-local and transient experiences.

Marriott Hotels & Resorts Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 ...

partnered with the

Coachella Valley Music and Arts Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. ...

to offer pop-up accommodations on the grounds of the festival. Companies such as Flash Camp and Collective Retreats are specialised in pop-up hotel offers.

Snoozebox Snoozebox is a pop-up hotel company which used modified recycled shipping containers. History It was founded by leisure entrepreneur Robert Breare in 2011, with former Formula 1 racing driver David Coulthard as a principle. The portable hot ...

is a pop-up hotel brand that follows festivals in the UK. IceHotel in Sweden was created in 1989 and offers a seasonal fully hand-carved ice resort along the

Torne River The Torne, also known as the Tornio ( fi, Tornionjoki, sv, Torne älv, , se, Duortneseatnu, fit, Tornionväylä), is a river in northern Sweden and Finland. For approximately half of its length, it defines the border between these two countr ...

, carved fresh each year. The Pop-Up Hotel, which launched during the 2011

Glastonbury Festival Glastonbury Festival (formally Glastonbury Festival of Contemporary Performing Arts and known colloquially as Glasto) is a five-day festival of contemporary performing arts that takes place in Pilton, Somerset, England. In addition to contemp ...

, specialises in luxury pop-up hotel offers, and partnered with

Historic England Historic England (officially the Historic Buildings and Monuments Commission for England) is an executive non-departmental public body of the British Government sponsored by the Department for Digital, Culture, Media and Sport. It is tasked w ...

in 2013 for an event at the

Osborne House Osborne House is a former royal residence in East Cowes, Isle of Wight, United Kingdom. The house was built between 1845 and 1851 for Queen Victoria and Prince Albert as a summer home and rural retreat. Albert designed the house himself, in ...

. The Copenhagen-based architecture firm Pink Cloud worked on a new pop-up hotel concept that would capitalise on vacant office spaces. Poshtel PopUp is also a stylish brand. The London-based company

Black Tomato Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have o ...

has a service for its customers to create a pop-up hotel anywhere they want (for prices ranging from $20,000 to $160,000). The concept of pop-up hotels is also being reused by consumer brands and

pop-up retail Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...

operations.

Nutella Nutella (; ; ) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. History Pietro Ferrero owned a bakery in Alba, ...

opened a hazelnut spread-themed pop-up hotel in the

Napa Valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...

in January 2020 (''Hotella Nutella'').

References

External links

Pop-Up hotel revolution
2017
Go-PopUp magazine
{{Hotel, state=expanded Hotel types

Description

See also

References

External links