Phoebus cartel
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The Phoebus cartel was an international
cartel A cartel is a group of independent market participants who collaborate with each other as well as agreeing not to compete with each other in order to improve their profits and dominate the market. A cartel is an organization formed by producers ...
that controlled the manufacture and sale of
incandescent light bulb An incandescent light bulb, also known as an incandescent lamp or incandescent light globe, is an electric light that produces illumination by Joule heating a #Filament, filament until it incandescence, glows. The filament is enclosed in a ...
s in much of
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
and
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
between 1925 and 1939. The cartel took over
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of sat ...
territories and lowered the useful life of such bulbs, which is commonly cited as an example of
planned obsolescence In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a good (economics), product with an artificially limited Product lifetime, u ...
. Corporations based in Europe and the United States, including Tungsram,
Osram OSRAM Licht AG is a German company that makes electric lights, headquartered in Munich and Premstätten (Austria). OSRAM positions itself as a high-tech photonics company that is increasingly focusing on sensor technology, visualization and trea ...
,
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
,
Associated Electrical Industries Associated Electrical Industries (AEI) was a British holding company formed in 1928 through the merger of British Thomson-Houston (BTH) and Metropolitan-Vickers electrical engineering companies. In 1967 AEI was acquired by GEC, to create the UK ...
, and
Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
, incorporated the cartel on January 15, 1925 in
Geneva Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
, as ''Phœbus S.A. Compagnie Industrielle pour le Développement de l'Éclairage'' (French for "Phoebus plc Industrial Company for the Development of Lighting"). Although the group had intended the cartel to last for thirty years (1925 to 1955), it ceased operations in 1939 with the outbreak of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Following its dissolution, light bulbs continued to be sold at the 1,000-hour life standardized by the cartel.


History

Osram OSRAM Licht AG is a German company that makes electric lights, headquartered in Munich and Premstätten (Austria). OSRAM positions itself as a high-tech photonics company that is increasingly focusing on sensor technology, visualization and trea ...
,
Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
, Tungsram,
Associated Electrical Industries Associated Electrical Industries (AEI) was a British holding company formed in 1928 through the merger of British Thomson-Houston (BTH) and Metropolitan-Vickers electrical engineering companies. In 1967 AEI was acquired by GEC, to create the UK ...
, , Compagnie des Lampes, International
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
, and the GE Overseas Group created and joined the Phoebus cartel, holding shares in the Swiss corporation proportional to their lamp sales. Osram founded a precursor organisation in 1921, the ''Internationale Glühlampen Preisvereinigung''. When Philips and other manufacturers entered the American market, General Electric reacted by setting up the "International General Electric Company" in Paris. Both organisations co-ordinated the trading of patents and
market penetration Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. It is measured by the amount of sales volume of an ...
. Increasing international competition led to negotiations among all the major companies to control and restrict their respective activities in order not to interfere in each other's spheres. The Phoebus cartel's compact was intended to expire in 1955, but it was instead nullified in 1940 after
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
made coordination among the members impossible.


Purpose

The cartel lowered operational costs and worked to standardize the life expectancy of light bulbs at 1,000 hours (down from 2,500 hours), while raising prices without fear of competition. The reduction in lifespan has been cited as an example of
planned obsolescence In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a good (economics), product with an artificially limited Product lifetime, u ...
. Regulators in the UK and some independent engineers have noted that there are benefits to shorter bulb lifespans, as shorter-life bulbs can be brighter for the same wattage. Nevertheless, both internal comments from cartel executives and later findings by a US court suggest that the cartel's direct motivation for the change was to increase profits by forcing customers to buy bulbs more frequently. The cartel tested their bulbs and fined manufacturers for bulbs that lasted more than 1,000 hours. A 1929 table listed the amount of
Swiss francs The Swiss franc, or simply the franc, is the currency and legal tender of Switzerland and Liechtenstein. It is also legal tender in the Italian exclave of Campione d'Italia which is surrounded by Swiss territory. The Swiss National Bank (SNB) i ...
paid that depended on the exceeding hours of lifetime. Anton Philips, head of Philips, said to another cartel executive, "After the very strenuous efforts we made to emerge from a period of long life lamps, it is of the greatest importance that we do not sink back into the same mire by paying no attention to voltages and supplying lamps that will have a very prolonged life." In 1951, the Monopolies and Restrictive Practices Commission in the United Kingdom issued a report to
Parliament In modern politics and history, a parliament is a legislative body of government. Generally, a modern parliament has three functions: Representation (politics), representing the Election#Suffrage, electorate, making laws, and overseeing ...
, which disputed the idea that the Phoebus cartel engaged in planned obsolescence, stating that "there can be no absolutely right life f light bulbsfor the many varying circumstances to be found among the consumers in any given country, so that any standard life must always represent a compromise between conflicting factors", and representatives of lightbulb manufacturers "had told us that in evidence that they regard the 1,000 hours as the best possible compromise at the present time, nor has any evidence been offered to us to the contrary" stating that they "must dismiss as misconceived" the allegation of planned obsolesence. In 1949, the
United States District Court for the District of New Jersey The United States District Court for the District of New Jersey (in case citations, D.N.J.) is a federal court in the United States Court of Appeals for the Third Circuit, Third Circuit (except for patent claims and claims against the U.S. gover ...
found
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
to have violated the
Sherman Anti-Trust Act The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce and consequently prohibits unfair Monopoly, monopolies. It was passed by United States Cong ...
, in part because of their activities as part of the Phoebus Cartel. As part of the decision, while acknowledging that "it should be borne in mind that the life of a lamp is inextricably related to the power of its light", it nonetheless found that because of General Electric's dominant industry position and lack of competition it had the power to determine bulb lifespan across the entire industry, and that General Electric's main consideration in setting the lifespans of bulbs was profit. The court used this as one of the factors for ultimately determining that General Electric had violated the Act.


In popular culture

In '' Gravity's Rainbow'' (1973),
Thomas Pynchon Thomas Ruggles Pynchon Jr. ( , ; born May 8, 1937) is an American novelist noted for his dense and complex novels. His fiction and non-fiction writings encompass a vast array of subject matter, Literary genre, genres and Theme (narrative), th ...
wrote about "Byron the Bulb", an anthropomorphic eternal lightbulb who fights against the Phoebus cartel. Pynchon's novel has been credited with bringing the Phoebus cartel to the public eye.


See also

*
Centennial Light The Centennial Light is an incandescent light bulb recognized as the oldest known operating light bulb. It was first illuminated in 1901, and has only been turned off a few brief times since. It is located at 4550 East Avenue, Livermore, Californ ...
* The Light Bulb Conspiracy *
Competition law Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust ...


References


Further reading

*


External links

* Patrick Gaughe
"Structural Inefficiency in the Early Twentieth Century: Studies in the Aluminum and Incandescent Lamp Markets"
Social Science 610, December, 1998, 36 pp. * U K Monopolies Commissio

His Majesty's Stationery Office, London, October 1951, v + 199 pp. * Markus Krajewsk
"The Great Lightbulb Conspiracy"
IEEE Spectrum, September, 2014. * Cosima Dannoritze
"The Light Bulb Conspiracy - Extended Video Version"
New World News Network, August 8, 2016 * Planet Money Podcas
"Episode 902: The Phoebus Cartel"
npr.org, 27 March 2019 {{DEFAULTSORT:Phoebus Cartel Cartels Incandescent light bulbs Organisations based in Geneva 1925 establishments in Switzerland 1939 disestablishments in Switzerland