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Philippine Rabbit Bus Lines, Inc. (PRBL) is a provincial bus company in the Philippines. It was founded in 1946 and is one of the oldest bus companies in the country. The company's area of coverage extends from Metro Manila to
Baguio Baguio ( , ), officially the City of Baguio ( ilo, Siudad ti Baguio; fil, Lungsod ng Baguio), is a 1st class highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
and northern provinces of
Pampanga Pampanga, officially the Province of Pampanga ( pam, Lalawigan ning Pampanga; tl, Lalawigan ng Pampanga ), is a province in the Central Luzon region of the Philippines. Lying on the northern shore of Manila Bay, Pampanga is bordered by Tarlac ...
and
Tarlac Tarlac, officially the Province of Tarlac ( pam, Lalawigan ning Tarlac; pag, Luyag/Probinsia na Tarlac; ilo, Probinsia ti Tarlac; tgl, Lalawigan ng Tarlac; ), is a landlocked province in the Philippines located in the Central Luzon region. It ...
. Its main terminal in
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
is along Avenida in
Santa Cruz, Manila Santa Cruz is a district in the northern part of the City of Manila, Philippines, located on the right bank of the Pasig River near its mouth, bordered by the districts of Tondo, Binondo, Quiapo, and Sampaloc, as well as the areas of Grace ...
. Philippine Rabbit was once known for their red, rivet-studded buses powered by Isuzu, with the illuminated sign at the front, which once became a staple of roads in Northern Luzon. They were eventually supplanted by more modern Nissan Diesel units.


Etymology

Mr. Ricardo L. Paras, the company's general manager, explains that the company was named ''Philippine Rabbit'' in reference to the actual animal because of its speed and agility, not to mention how fast they pro-create. Secondly, the first acquisition of buses by the company then showed that the main body feature of the bus was shaped like the Rabbit. The company was known then as Philippine Rabbit Bus Company in 1948 until it was incorporated in August 1957 as the Philippine Rabbit Bus Lines Incorporated or simply PRBL.


History

Philippine Rabbit was founded on August 28, 1946 by brothers-in-law, Florencio P. Buan and Ricardo L. Paras. It was then named Philippine Rabbit Bus Company, Ltd. They started with two salvaged US Army weapon carriers which they bought in a junk shop in Mabalacat, Pampanga. Their maiden trip was from Divisoria, Manila with a stopover in San Fernando, Pampanga. On its one year of operation, the company was operating ten US Army weapon carriers converted to passenger trucks. In 1952, they acquired front-engined
International Harvester The International Harvester Company (often abbreviated by IHC, IH, or simply International ( colloq.)) was an American manufacturer of agricultural and construction equipment, automobiles, commercial trucks, lawn and garden products, household e ...
buses which operated from Manila to Moncada, Camiling, Victoria, La Paz, Concepcion and Tarlac City. The company was incorporated on August 28, 1957 with the business name Philippine Rabbit Bus Lines, Incorporated. Philippine Rabbit was continuously expanding in growth and operation in the 1960s. It has acquired interest in distributing the Mitsubishi Fuso brand of motor vehicle engines and spare parts in the country. On March 25, 1963, the PRBL incorporators organized the Bupar Motors Corporation as the exclusive distributor of Mitsubishi Fuso engines and spare parts in the country. The corporation also included a bus body building plant (which built their famous red, rivet-studded buses) and a tire recapping facility. Philippine Rabbit was the first to introduce First Class bus accommodations in Western Luzon with the two-seater MAN White Rabbits, and the more innovative Philippine Rabbit Mini-Bus for short distance or local passengers. These PRBL Mini-buses were called the PRBL Mosquito Fleet. In 1977 PRBL opened its Rabbitours Division in its Caloocan Terminal on 2nd Avenue to handle chartered trips for domestic tours. With the tax incentives the government gives to Tourism oriented companies, PRBL started acquiring air-conditioned buses. In the start of the 1980s, the Company started modernizing its bus fleet with air-conditioned buses servicing the routes to
Baguio Baguio ( , ), officially the City of Baguio ( ilo, Siudad ti Baguio; fil, Lungsod ng Baguio), is a 1st class highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
,
Balanga, Bataan Balanga (pronounced ), officially the City of Balanga ( fil, Lungsod ng Balanga), is a 4th class component city and capital of the province of Bataan, Philippines. It is south of San Fernando, Pampanga (the regional city center) and northwest o ...
,
Laoag, Ilocos Norte Laoag, officially the City of Laoag ( ilo, Siudad ti Laoag; fil, Lungsod ng Laoag), is a 1st class component city and capital of the province of Ilocos Norte, Philippines. According to the 2020 census, it has a population of 111,651 people. ...
, and
Tarlac Tarlac, officially the Province of Tarlac ( pam, Lalawigan ning Tarlac; pag, Luyag/Probinsia na Tarlac; ilo, Probinsia ti Tarlac; tgl, Lalawigan ng Tarlac; ), is a landlocked province in the Philippines located in the Central Luzon region. It ...
. In January 1992, PRBL started its bus fleet rehabilitation. They announced the acquisition of 150 brand new air conditioned buses for its 3-year modernization program to meet the demands for safe and convenient travel on air conditioned buses. Twenty Mitsubishi De Luxe (2001 series) were commissioned in 1992; another thirty Nissan Diesel (Aero Bus Series) in 1993; Fifty Nissan Diesel (Flexi Series) in 1994, and another fifty Nissan Diesel (Euro Bus Series 3015) in 1995. In 1998, the Philippine Rabbit became one of the sponsors of the
Metropolitan Basketball Association The Metropolitan Basketball Association (MBA), or Metroball, was a professional basketball league in the Philippines that ran from March 7, 1998, to July 26, 2002. History The MBA played its first game on March 7, 1998, at the Don Narciso Ramos ...
in partnership with the
ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...
. The company renewed its partnership with ABS-CBN in February 2000.


Labor dispute and losses

In 2002, the company's workers conducted a 50 day strike. By November 2002, the company was forced to close its offices due to the strike. The strike ended on 19 December 2002 after the company's workers and management came to an agreement. On April 5, 2004, the company's employees went on strike and demanded for the prompt payment of salaries and benefits, their 13th Month Pay, Retirement benefits, and service incentive pays, including the immediate updating of employees' SSS premium contributions and collected SSS Salary loan deductions. They also cite the non-implementation of agreement between the workers and the Philippine Rabbit dated December 2002. On April 7, 2004, DOLE Secretary Patricia Sto. Tomas issued a Return-to-Work Order with PRBL Management promising to settle its obligations to the employees. The Company defaulted. In order to regain losses after the strike, the company had to sell many of its assets, including bus units, franchises, and real properties. Its area of coverage was narrowed, since the company had to give up in favor of other players some of its routes.


Today

The company resumed full operations in 2005 fielding its legacy platforms, the NDPC Euro and the newly refurbished 8500s DMMC units, together with a handful of surviving ordinary units. However its trips were limited as manifested by the closure and the sale of its Balintawak terminal which catered to most of its trips to Northern Luzon leaving only its Avenida Rizal terminal as its only terminal in Metro Manila. It is also during this period that the management tried to supplant its aging fleet by acquiring surplus Korean buses. The company faced another challenge when the Land Transportation Franchising and Regulatory Board in 2014, mandated that all PUBs that are 15 years of age shall be phased out imposing heavy penalties for violations. This decision severely affected PRBL's operations since the bulk of its fleet were acquired from 1994–1998. This forced the management to phased out its old units and stop its trips to Baguio, Abra, and Alaminos. Trips to Alaminos is later resumed in 2015. The company started replacing its aging fleet with brand new units which started to arrive in 2014h the arrival of 5 new Sunlong Bus units and followed by several others. In March 2015, Philippine Rabbit acquired ten (10) KLQ6109 V90 units from Higer Bus Co. Ltd. Several months after, they acquired additional ten (10) units from Higer, a longer version than the first one, KLQ6119 V91. In March 2016, they acquired seven (7) GDW6119H2 units from Guilin Daewoo Bus Co. Ltd. through Autodelta as the main distributor of Guilin Buses in the Philippines. Additional GDW6119H2 units should be acquired later but the company discontinued the acquisition for unknown reason. On October 21, 2016, PRBL acquired 4 new buses from Santarosa Motorworks (1101-1107), Daewoo BV115. This acquisition from SANTAROSA MOTORWORKS is the first for PRBL after more than a decade. Another batch of HIGER BUS (fleet numbers; 1109-1133) composed of twelve (12) were delivered at PRBL early in December 2016. These buses bore superficial resemblance to the 2nd batch of Higer (V91 series) but are powered by more powerful engines (Yuchai YCGL310-30). They are intended to ply Manila-Baguio route alongside the Daewoo BV115 they acquired earlier. On May 24, 2017, Philippine Rabbit resumed full operations from Manila to Baguio using its latest fleet of buses (1100 series) composed of Santarosa BV115 and Higer V91 bus units. On June 10, 2017 another batch of five (5) brand new Daewoo BV115 buses from Santarosa Motoworks, Inc., (1135-1143) were delivered. This is part of follow-on order of ten (10) units. These newest addition will be fielded in the Camiling-Avenida Line. After a week, another five (5) BV115 (1145-1153) were delivered. In November 2017, another ten (10) units (1155-1173) were delivered making their total number of BV115 to twenty four (24) units. After a few days, additional five (5) BV115 were again delivered (1175-1183) Sometime in April 2018 construction works began in the company's Pulung Bulu motorpool which serves as garage and maintenance facility for units in Angeles route. The said construction is to pave way for a new passenger terminal for its San Fernando, Pampanga-Avenida, Manila via Malolos Route. And units allocated to this route have already been pre-positioned in Angeles.


Fleet

Philippine Rabbit Bus Lines, Inc. currently operates air conditioned buses and utilizes a fleet of
Daewoo Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerat ...
,
Hyundai Hyundai is a South Korean industrial conglomerate (" chaebol"), which was restructured into the following groups: * Hyundai Group, parts of the former conglomerate which have not been divested ** Hyundai Mobis, Korean car parts company ** Hyundai A ...
, Higer and Sunlong buses. * Daewoo BV115 ''(Santarosa Motorworks Jetliner bus body)'' (2016–present) * Guillin Daewoo GDW6119H2 (2016–present) * Daewoo BH115E (2010–present) * Hyundai Aero Space LS (2010, retired) * Higer KLQ6109 (2015–present) * Higer KLQ6119E3 280HP (2015–present) * Higer KLQ6119E3 310HP (2016–present) * Sunlong SLK6112 (2014–present) * Sunlong SLK6116 (2014–present) * Nissan Diesel Euro Trans ''(Nissan Diesel Philippines Corporation, uses RB46S, RB46SR, and JA430SAN chassis)'' (1995-2016) * Nissan Diesel JA450SSN ''(Santarosa Motorworks Exfoh bus body)'' (2005-2017) * Del Monte Motor Works Aero Xtreme (2008-2017) File:PRBL SR Daewoo BV115.jpg, Daewoo BV115 "Jetliner" File:Philippine Rabbit Guilin Daewoo.jpg, Guillin Daewoo GDW6119H2 File:PRBL Daewoo BH115E.jpg, Daewoo BH115E "Royal Economy" File:PRBL White Hyundai Aero Space LS.jpg, Hyundai Aero Space LS File:PRBL 1029.jpg, Higer V90 - KLQ6109 File:PRBL Higer V91.jpg, Higer V91 - KLQ6119 ''(280HP)'' File:PRBL 1121.jpg, Higer V91 - KLQ6119E3 ''(310HP)'' File:PRBL Sunlong.jpg, Sunlong SLK6116 File:PRBL 1005.jpg, Sunlong SLK6112 File:PRBL Euro.jpg, Nissan Diesel Euro Trans File:PRBL SR EXFOH.jpg, Nissan Diesel JA450SSN


Destinations


Metro Manila

* Avenida,
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populated ...
*Araneta Bus Terminal,
Cubao Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
,
Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
via
Circumferential Road 5 Circumferential Road 5 (C-5), informally known as the C-5 Road, is a network of roads and bridges that all together form the fifth beltway of Metro Manila in the Philippines. Spanning some , it connects the cities of Las Piñas, Makati, Parañaqu ...


Provincial Destinations

*
Angeles City , anthem = Himno ning Angeles (Angeles Hymn) , subdivision_type3 = District , subdivision_name3 = , established_title = Settled , established_date = 1796 , established_title1 = Chartere ...
via Marquee Mall * City of San Fernando,
Pampanga Pampanga, officially the Province of Pampanga ( pam, Lalawigan ning Pampanga; tl, Lalawigan ng Pampanga ), is a province in the Central Luzon region of the Philippines. Lying on the northern shore of Manila Bay, Pampanga is bordered by Tarlac ...
*
Mabalacat, Pampanga Mabalacat, officially the City of Mabalacat ( pam, Lakanbalen ning Mabalacat; fil, Lungsod ng Mabalacat), is a 3rd class component city in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 293,244 peo ...
(Dau Bus Terminal) * Tarlac City,
Tarlac Tarlac, officially the Province of Tarlac ( pam, Lalawigan ning Tarlac; pag, Luyag/Probinsia na Tarlac; ilo, Probinsia ti Tarlac; tgl, Lalawigan ng Tarlac; ), is a landlocked province in the Philippines located in the Central Luzon region. It ...
via Dau Bus Terminal *
Camiling, Tarlac Camiling, officially the Municipality of Camiling, ( pag, Baley na Camiling; ilo, Ili ti Camiling; tl, Bayan ng Camiling) is a 1st class municipality in the province of Tarlac in the Philippines. According to the 2020 census, it has a popul ...
*
Baguio Baguio ( , ), officially the City of Baguio ( ilo, Siudad ti Baguio; fil, Lungsod ng Baguio), is a 1st class highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
*
Alaminos, Pangasinan Alaminos, officially known as the City of Alaminos ( pag, Siyudad na Alaminos; ilo, Siudad ti Alaminos; tl, Lungsod ng Alaminos), is a 4th class component city in the province of Pangasinan, Philippines, and is known for being the home of the ...
via Camiling, Tarlac


Former Destinations

* Balintawak,
Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...
*
Caloocan Caloocan, officially the City of Caloocan ( fil, Lungsod ng Caloocan; ), is a 1st class highly urbanized city in Metropolitan Manila, Philippines. According to the 2020 census, it has a population of 1,661,584 people making it the fourth-most ...
*
Concepcion, Tarlac Concepcion, officially the Municipality of Concepcion ( pam, Balen ning Concepcion; fil, Bayan ng Concepcion), is a 1st class municipality in the province of Tarlac, Philippines. According to the 2020 census, it has a population of 169,953 peop ...
*
Santa Cruz, Zambales Santa Cruz, officially the Municipality of Santa Cruz, is a 1st class municipality in the province of Zambales, Philippines. According to the 2020 census, it has a population of 63,839 people. Geography Barangays Santa Cruz is politically ...
(via
Alaminos, Pangasinan Alaminos, officially known as the City of Alaminos ( pag, Siyudad na Alaminos; ilo, Siudad ti Alaminos; tl, Lungsod ng Alaminos), is a 4th class component city in the province of Pangasinan, Philippines, and is known for being the home of the ...
) *
Iba, Zambales Iba, officially the Municipality of Iba ( xsb, Babali nin Iba; ilo, Ili ti Iba; tl, Bayan ng Iba), is a 1st class municipality and capital of the province of Zambales, Philippines. According to the 2020 census, it has a population of 55,581 peo ...
*
Bolinao, Pangasinan Bolinao, officially the Municipality of Bolinao ( pag, Baley na Bolinao; ilo, Ili ti Bolinao; tgl, Bayan ng Bolinao), is a 1st class municipality in the province of Pangasinan, Philippines. According to the 2020 census, it has a population of ...
*
Dagupan City Dagupan, officially the City of Dagupan ( pag, Siyudad na Dagupan, ilo, Siudad ti Dagupan, fil, Lungsod ng Dagupan), is a 2nd class independent component city in the Ilocos Region, Philippines. According to the 2020 census, it has a populati ...
,
Pangasinan Pangasinan, officially the Province of Pangasinan ( pag, Luyag/Probinsia na Pangasinan, ; ilo, Probinsia ti Pangasinan; tl, Lalawigan ng Pangasinan), is a coastal province in the Philippines located in the Ilocos Region of Luzon. Its cap ...
*
San Fernando, La Union San Fernando City, officially the City of San Fernando ( ilo, Siudad ti San Fernando; fil, Lungsod ng San Fernando), is a 3rd class component city and capital of the province of La Union, Philippines. According to the 2020 census, it has a popu ...
*
Vigan City Vigan, officially the City of Vigan ( ilo, Siudad ti Vigan; fil, Lungsod ng Vigan), is a 4th class component city and capital of the province of Ilocos Sur, Philippines. According to the 2020 census, it has a population of 53,935 people. Lo ...
,
Ilocos Sur Ilocos Sur, officially the Province of Ilocos Sur ( ilo, Probinsia ti Ilocos Sur; tl, Lalawigan ng Ilocos Sur), is a province in the Philippines located in the Ilocos Region in Luzon. Located on the mouth of the Mestizo River is the capital ...
*
Laoag City Laoag, officially the City of Laoag ( ilo, Siudad ti Laoag; fil, Lungsod ng Laoag), is a 1st class component city and capital of the province of Ilocos Norte, Philippines. According to the 2020 census, it has a population of 111,651 people. ...
,
Ilocos Norte Ilocos Norte, officially the Province of Ilocos Norte ( ilo, Probinsia ti Ilocos Norte; tl, Lalawigan ng Ilocos Norte), is a province of the Philippines located in the Ilocos Region. Its capital is Laoag City, located in the northwest corner ...
*
Aparri, Cagayan Aparri ( ilo, Ili ti Aparri; tl, Bayan ng Aparri), officially the Municipality of Aparri, is a 1st class municipality in the province of , Philippines. According to the 2020 census, it has a population of 68,839 people. It sits at the mouth of ...
*
Bangued, Abra Bangued, officially the Municipality of Bangued ( ilo, Ili ti Bangued; tgl, Bayan ng Bangued), is a 1st class municipality and capital of the province of Abra, Philippines. According to the 2020 census, it has a population of 50,382 peopl ...
* Balanga,
Bataan Bataan (), officially the Province of Bataan ( fil, Lalawigan ng Bataan ), is a province in the Central Luzon region of the Philippines. Its capital is the city of Balanga while Mariveles is the largest town in the province. Occupying the enti ...
*
Mariveles, Bataan Mariveles, officially the Municipality of Mariveles ( tl, Bayan ng Mariveles), is a first class municipality in the province of Bataan, Philippines. According to the 2020 census, it has a population of 149,879 people. History Founded as a ' ...


References

{{reflist


See also

*
List of bus companies of the Philippines This is a list of bus companies that are operating in the Philippines. These companies may manufacture buses, build bus coaches and provide public transport bus service. Brands and manufacturers * Daewoo Bus – bus manufacturer headquar ...
* Fariñas Transit Company *
GV Florida Transport G.V. Florida Transport, Incorporated, previously known as Florida Liner is a Philippine bus company headquartered in Barangay Matucay Allacapan, Cagayan, and is one of the major bus companies in Northern Luzon. it was founded by Virgilio Florida, ...
*
Partas Partas Transportation Co., Inc. is a bus transportation company in the Philippines. It operates a 24/7 service for passengers and freight (known as "waybills") between Metro Manila and northwest Luzon (the Ilocos corridor), with services also ru ...
Bus companies of the Philippines Companies established in 1946 1946 establishments in the Philippines