Pedro Sánchez de Tagle, 2nd Marquis of Altamira
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Don Pedro Sánchez de Tagle y Pérez Bustamante, 2nd Marquis of Altamira (1661–1723) was a Spanish aristocrat and is known as "The Father of Tequila".


Early life

He was the son of Don Andrés Sánchez de Tagle, brother of Don Luis Sánchez de Tagle, 1st Marquis of Altamira and Doña María Pérez de Bustamante. Don Pedro was a member of the Tagle Family, an ancient line of Spanish nobles whose origin can be traced back in the
Kingdom of Asturias The Kingdom of Asturias ( la, Asturum Regnum; ast, Reinu d'Asturies) was a kingdom in the Iberian Peninsula founded by the Visigothic nobleman Pelagius. It was the first Christian political entity established after the Umayyad conquest of ...
. Don Pedro was born in Spain but later migrated to
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
and married his first cousin Doña Luisa Sánchez de Tagle, daughter of the 1st Marquis of Altamira.


Father of Tequila

In 1595, King Philip II of Spain banned the planting of new vineyards in Mexico and other Spanish colonies due to the decline of wine trade with Spain. The main reason behind this is because Mexico is self-sufficient in producing its own wines. The king did this to maintain the market for Spanish products in the New World, and reap the taxes on wine exports. The Marquis of Altamira grabbed the opportunity of the neglected
blue agave ''Agave tequilana'', commonly called blue agave () or tequila agave, is an agave plant that is an important economic product of Jalisco, Mexico, due to its role as the base ingredient of tequila, a popular distilled beverage. The high production ...
plants. He built his first
Tequila Tequila (; ) is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila northwest of Guadalajara, and in the Jaliscan Highlands ('' Los Altos de Jalisco'') of the central western Mexican s ...
factory in his Hacienda Cuisillos, one of the largest haciendas during that time and amassed a great fortune. The Marquis is now known today as the "Father of Tequila". Don Pedro also served as the Prior of the Consulado, which is the head of the largest corporation in Mexico.


Feud with the Duke of Alburquerque

On 1702, Don
Francisco Fernández de la Cueva, 10th Duke of Alburquerque Francisco V Fernández de la Cueva y Fernández de la Cueva, (Genoa, Italy, 17 November 1666 – Madrid, Spain, 28 June 1724) was the 10th Duke of Alburquerque, a Grandee of Spain, a Knight of the Order of the Golden Fleece from 1707, and Vi ...
became the viceroy of New Spain. Upon the Duke's rise to power, he clashed with the House of Tagle, which during these times was the richest and most powerful family in Mexico whose influence reached from Spain to the entire Spanish colonies in America and elsewhere. The Duke of Alburquerque accused the Marquis of Altamira and some of his family members of illegal actions that breached the rules given by the King of Spain. Don Pedro, with his uncle, Marquis of Altamira and his cousin Don Domingo Ruiz de Tagle were imprisoned. The feud of two of Spain's most important aristocratic families did not go unnoticed to the Spanish Court as the news reached Madrid. Archbishop Juan Ortega y Montañés, who was also the former viceroy of New Spain, complained bitterly to King
Philip V of Spain Philip V ( es, Felipe; 19 December 1683 – 9 July 1746) was King of Spain from 1 November 1700 to 14 January 1724, and again from 6 September 1724 to his death in 1746. His total reign of 45 years is the longest in the history of the Spanish mon ...
about the actions of the Duke of Alburquerque and the audencia. in 1704, a representative of the House of Tagle defended the family before the Spanish Court. On June 19, 1704, Don Pedro, the rest of the members of the family were released, winning the battle and have the Duke of Alburquerque and his allies pay them a sum of money for all the damages.


Family

Upon the death of his uncle and father-in-law, Don Pedro succeeded him as the 2nd Marquis of Altamira. He and his wife had had three daughters: * Doña Manuela Sánchez de Tagle who married Don Pedro Pérez de Tagle, brother of Don Juan Manuel Pérez de Tagle, 1st Marquis of Las Salinas, both which are distant cousins. * Doña Luisa Sánchez de Tagle who married Don Francisco de Valdivielso, Count of San Pedro del Álamo. * Doña María Antonia Sánchez de Tagle who married Juan Miranda Argüelles. He was succeeded by his daughter Doña Manuela Sánchez de Tagle, who became the 3rd Marchioness of Altamira and her husband Don Pedro Pérez de Tagle moved to the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
where he would serve as its representative in the Spanish Cortes in 1810.


References

* Tagle. Enigma de un nombre, Historia de un pueblo. Author: José Luis Sáiz Fernández * Nobleza Colonial de Chile. Author: J. Mujica * Diccionario Heráldico y Genealógico de Apellidos Españoles. Author: Alberto y Arturo García Garrafa * Nobiliario de los reinos y Señoríos de España. Author: Francisco Piferrer * La Sociedad Chilena del siglo XVIII, Mayorazgos y Títulos de Castilla. Author: Domingo Amunátegui Solar * Patrons, Partisans, and Palace intrigues: the court society of Colonial Mexico. Author: Christoph Rosenmüller


External links

* http://gw1.geneanet.org/index.php3?b=fracarbo&lang=en;p=jose+bernardo;n=de+tagle+bracho+y+perez+de+la+riva * https://web.archive.org/web/20090220114504/http://per-can.com/CarpD/deTagle/deTagle.htm#Biografia * http://www.ianchadwick.com/tequila/16-17th%20centuries.htm {{DEFAULTSORT:Altamira, Pedro Sanchez de Tagle, 2nd Marquis of 1661 births 1723 deaths Marquesses of Altamira 17th-century Spanish nobility 18th-century Spanish nobility