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The Pac-Man defense is a defensive
business strategy In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessmen ...
used to stave off a
hostile takeover In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to t ...
, in which a company that is threatened with a hostile takeover "turns the tables" by attempting to acquire its would-be buyer. The name refers to
Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. T ...
, a video game in which the protagonist is at first chased around a maze of dots by 4 ghosts. However, after eating a " Power Pellet" dot, he is able to chase and devour the
ghosts A ghost is the soul or spirit of a dead person or animal that is believed to be able to appear to the living. In ghostlore, descriptions of ghosts vary widely from an invisible presence to translucent or barely visible wispy shapes, to rea ...
. The term (though not the technique) was coined by buyout guru
Bruce Wasserstein Bruce Jay Wasserstein (December 25, 1947 – October 14, 2009) was an American investment banker, businessman, and writer. He was a graduate of the McBurney School, University of Michigan, Harvard Business School, and Harvard Law School, and sp ...
.


Examples


United States

A major example in U.S. corporate history is the attempted hostile takeover of
Martin Marietta The Martin Marietta Corporation was an American company founded in 1961 through the merger of Glenn L. Martin Company and American-Marietta Corporation. In 1995, it merged with Lockheed Corporation to form Lockheed Martin. History Martin Mari ...
by
Bendix Corporation Bendix Corporation is an American manufacturing and engineering company which, during various times in its existence, made automotive brake shoes and systems, vacuum tubes, aircraft brakes, aeronautical hydraulics and electric power systems, av ...
in 1982. In response, Martin Marietta started buying Bendix stock with the aim of assuming control over the company. Bendix persuaded
Allied Corporation Allied Corp. was a major American company with operations in the chemical, aerospace, automotive, oil and gas industries. It was initially formed in 1920 as the Allied Chemical and Dye Corporation as an amalgamation of five chemical companies. In ...
to act as a white knight, and the company was sold to Allied the same year. In 1984,
U.S. Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
commissioners said that the Pac-Man defense was cause for “serious concern,” but balked at endorsing any federal prohibition against the tactic. The commissioners acknowledged a Pac-Man defense can benefit shareholders under certain circumstances, but emphasized that management, in resorting to this tactic, must bear the burden of proving it is not acting solely out of its desire to stay in office. One concern is that the money spent to gain control of the intruding company, which includes payment for the services of lawyers and other professionals needed to mount that defense, represents substantial funds that could have otherwise been used to improve the company’s business or increase its profits. The next Pac-Man defense occurred in 1988, when
American Brands Fortune Brands was a holding company founded in 1969 as American Brands, renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois, in the United States. The company had diversified product lines. It announce ...
, fighting a hostile takeover attempt by E-II Holdings, announced a cash tender offer for E-II. In 2007, British mining giant Rio Tinto, fighting off an unsolicited $131.57 billion takeover bid from Australian rival
BHP Billiton BHP Group Limited (formerly known as BHP Billiton) is an Australian multinational mining, metals, natural gas petroleum public company that is headquartered in Melbourne, Victoria, Australia. The Broken Hill Proprietary Company was founded ...
, considered turning the tables on its rival and launching a counterbid for BHP. In 2009,
Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Ma ...
considered trying a Pac-Man defense if no bid emerged to challenge
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arr ...
' hostile offer.


International

Internationally, perhaps the best-known case was that of
Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company ...
and the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial ...
, in which Porsche, under the leadership of
Wendelin Wiedeking Wendelin Wiedeking (born August 28, 1952 in Ahlen, Germany) is the former President and Chief Executive Officer of the German car manufacturer, Porsche AG, a post he held from 1993 through July 23, 2009. He was also speaker of the company's execu ...
, led a hostile takeover of the much-larger Volkswagen Group by slowly acquiring a large stake in Volkswagen, eventually to the point of owning over 75% of the company in 2008 and potentially triggering Germany's " Volkswagen law". By October 2008, Porsche, who was enjoying record profitability, suddenly ran out of money during the
financial crisis of 2007–08 Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of f ...
and banks were reluctant to lend any more money to Porsche; in fact, they wanted their loans paid back immediately.
Ferdinand Piëch Ferdinand Karl Piëch (; 17 April 1937 – 25 August 2019) was an Austrian business magnate, engineer and executive who was the chairman of the executive board (''Vorstandsvorsitzender'') of Volkswagen Group in 1993–2002 and the chairman of the ...
, the chairman of Volkswagen and a board member of Porsche (who was the grandson of
Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was an Austrian-German automotive engineer and founder of the Porsche AG. He is best known for creating the first gasoline– electric hybrid vehicle (Lohner–Porsche), the Volksw ...
, founder of Porsche and alongside
Adolf Hitler Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Nazi Germany, Germany from 1933 until Death of Adolf Hitler, his death in 1945. Adolf Hitler's rise to power, He rose to power as the le ...
a co-founder of what became Volkswagen), loaned Porsche enough money to cover their debts, and Volkswagen, which Porsche tried to acquire, became the white knight and Volkswagen effectively took over Porsche. The unique situation had much to do with the historical closeness of the Volkswagen Group to Porsche, and the battle between the Porsche and Piëch families (both descended from Ferdinand Porsche) for control of Porsche. However, later that year when the two companies announced an official merger, Volkswagen was announced as the surviving partner.


Bibliography

* ''Big Deal: The Battle for the Control of America's Leading Corporations'', Bruce Wasserstein, (1988, ) * ''Pac-Man Defense'' http://www.investopedia.com/terms/p/pac-man-defense.asp


References


External links

*
Preventive anti-takeover defenses: evidence from the French market for corporate control
' {{DEFAULTSORT:Pac-Man Defense Business terms Mergers and acquisitions Pac-Man Bendix Corporation