PureWow is an American

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

company that publishes women's lifestyle content. Acquired by Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and

Generation X Generation X (often shortened to Gen X) is the Demography, demographic Cohort (statistics), cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the ...

, including

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

, beauty,

home decor A home, or domicile, is a space used as a permanent or semi-permanent residence for one or more human occupants, and sometimes various companion animals. Homes provide sheltered spaces, for instance rooms, where domestic activity can be pe ...

, recipes, entertainment, travel,

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

, literature, wellness and money.

History

PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence,

Whoopi Goldberg Caryn Elaine Johnson (born November 13, 1955), known professionally as Whoopi Goldberg (), is an American actor, comedian, author, and television personality.Kuchwara, Michael (AP Drama Writer)"Whoopi Goldberg: A One-Woman Character Parade". ...

, Liz Smith,

Candice Bergen Candice Patricia Bergen (born May 9, 1946) is an American actress. She won five Primetime Emmy Awards and two Golden Globe Awards as the title character on '' Murphy Brown'' (1988–1998, 2018). She is also known for her role as Shirley Schmi ...

, and

Lesley Stahl Lesley Rene Stahl (born December 16, 1941) is an American television journalist. She has spent most of her career with CBS News, where she began as a producer in 1971. Since 1991, she has reported for CBS's ''60 Minutes''. She is known for her ne ...

, among others. In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

. In August 2014, PureWow was listed as no. 352 on Inc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies. In May 2015, PureWow raised $2.5 million. In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.

Editions

PureWow publishes national content as well as local content for

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, and the

Hamptons The Hamptons, part of the East End (Long Island), East End of Long Island, consist of the town (New York), towns of Southampton (town), New York, Southampton and East Hampton (town), New York, East Hampton, which together compose the South Fork ...

. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances. PureWow articles are distributed via its website PureWow.com, email, and over

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

channels.

Reception

PureWow's executives have appeared on

Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...

, Good Day New York,

Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...

, New York Live, and Bloomberg TV to discuss fashion and

native advertising Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, vide ...

topics.

Forbes magazine ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The c ...

highlighted PureWow's audience growth in an interview with PureWow CEO Ryan Harwood. The company's growth to four million readers earned PureWow features in Fortune's Brainstorm Tech Startup Idol, one of Paradigm Next's Featured Fridays, and

Crain's New York Business Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...

References

{{reflist, 2 Digital media Companies based in New York (state)