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A pun, also known as a paronomasia in the context of
linguistics Linguistics is the scientific study of language. The areas of linguistic analysis are syntax (rules governing the structure of sentences), semantics (meaning), Morphology (linguistics), morphology (structure of words), phonetics (speech sounds ...
, is a form of
word play Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, ph ...
that exploits multiple meanings of a term, or of similar-sounding words, for an intended
humor Humour ( Commonwealth English) or humor (American English) is the tendency of experiences to provoke laughter and provide amusement. The term derives from the humoral medicine of the ancient Greeks, which taught that the balance of fluids i ...
ous or
rhetoric Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
al effect. These ambiguities can arise from the intentional use of
homophonic Homophony and Homophonic are from the Greek language, Greek ὁμόφωνος (''homóphōnos''), literally 'same sounding,' from ὁμός (''homós''), "same" and φωνή (''phōnē''), "sound". It may refer to: *Homophones − words with the s ...
,
homograph A homograph (from the , and , ) is a word that shares the same written form as another word but has a different meaning. However, some dictionaries insist that the words must also be pronounced differently, while the Oxford English Dictionar ...
ic,
metonym Metonymy () is a figure of speech in which a concept is referred to by the name of something associated with that thing or concept. For example, the word "wikt:suit, suit" may refer to a person from groups commonly wearing business attire, such ...
ic, or
figurative language The distinction between literal and figurative language exists in all natural languages; the phenomenon is studied within certain areas of language analysis, in particular stylistics, rhetoric, and semantics. *Literal language is the usage of wor ...
. A pun differs from a
malapropism A malapropism (; also called a malaprop, acyrologia or Dogberryism) is the incorrect use of a word in place of a word with a similar sound, either unintentionally or for comedic effect, resulting in a nonsensical, often humorous utterance. An exam ...
in that a malapropism is an incorrect variation on a correct expression, while a pun involves expressions with multiple (correct or fairly reasonable) interpretations. Puns may be regarded as
in-joke An in-joke, also known as an inside joke or a private joke, is a joke with humour that is understandable only to members of an ingroup; that is, people who are ''in'' a particular social group, occupation, or other community of shared interest ...
s or
idiom An idiom is a phrase or expression that largely or exclusively carries a Literal and figurative language, figurative or non-literal meaning (linguistic), meaning, rather than making any literal sense. Categorized as formulaic speech, formulaic ...
atic constructions, especially as their usage and meaning are usually specific to a particular language or its
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
. Puns have a long history in writing. For example, the Roman playwright
Plautus Titus Maccius Plautus ( ; 254 – 184 BC) was a Roman playwright of the Old Latin period. His comedies are the earliest Latin literary works to have survived in their entirety. He wrote Palliata comoedia, the genre devised by Livius Andro ...
was famous for his puns and word games.


Types of puns


Homophonic

A homophonic pun is one that uses word pairs which sound alike ( homophones) but are not synonymous. Walter Redfern summarized this type with his statement, "To pun is to treat homonyms as
synonyms A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. For example, in the English language, the words ''begin'', ''start'', ''commence'', and ''initiate'' are a ...
." For example, in
George Carlin George Denis Patrick Carlin (May 12, 1937 – June 22, 2008) was an American stand-up comedian, social critic, actor and author. Regarded as one of the greatest and most influential comedians of all time, he was dubbed "the dean of countercultur ...
's phrase "atheism is a non-prophet institution", the word ''
prophet In religion, a prophet or prophetess is an individual who is regarded as being in contact with a divinity, divine being and is said to speak on behalf of that being, serving as an intermediary with humanity by delivering messages or teachings ...
'' is put in place of its homophone ''
profit Profit may refer to: Business and law * Profit (accounting), the difference between the purchase price and the costs of bringing to market * Profit (economics), normal profit and economic profit * Profit (real property), a nonpossessory inter ...
'', altering the common phrase " non-profit institution". Similarly, the joke "Question: Why do we still have troops in Germany? Answer: To keep the
Russians Russians ( ) are an East Slavs, East Slavic ethnic group native to Eastern Europe. Their mother tongue is Russian language, Russian, the most spoken Slavic languages, Slavic language. The majority of Russians adhere to Eastern Orthodox Church ...
in Czech" relies on the aural ambiguity of the homophones '' check'' and '' Czech''. Often, puns are not strictly homophonic, but play on words of similar, not identical, sound as in the example from the '' Pinky and the Brain'' cartoon film series: "I think so, Brain, but if we give peas a chance, won't the lima beans feel left out?" which plays with the similar—but not identical—sound of ''peas'' and ''peace'' in the anti-war slogan " Give Peace a Chance".


Homographic

A ''homographic'' pun exploits words that are spelled the same (
homograph A homograph (from the , and , ) is a word that shares the same written form as another word but has a different meaning. However, some dictionaries insist that the words must also be pronounced differently, while the Oxford English Dictionar ...
s) but possess different meanings and sounds. Because of their origin, they rely on sight more than hearing, contrary to homophonic puns. They are also known as ''heteronymic puns''. Examples in which the punned words typically exist in two different
parts of speech In grammar, a part of speech or part-of-speech (abbreviated as POS or PoS, also known as word class or grammatical category) is a category of words (or, more generally, of lexical items) that have similar grammatical properties. Words that are as ...
often rely on unusual sentence construction, as in the anecdote: "When asked to explain his large number of children, the pig answered simply: 'The wild oats of my sow gave us many piglets. An example that combines homophonic and homographic punning is Douglas Adams's line "You can tune a guitar, but you can't tuna fish. Unless of course, you play
bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...
." The phrase uses the homophonic qualities of ''tune a'' and ''tuna'', as well as the homographic pun on ''bass'', in which ambiguity is reached through the identical spellings of (a
string instrument In musical instrument classification, string instruments, or chordophones, are musical instruments that produce sound from vibrating strings when a performer strums, plucks, strikes or sounds the strings in varying manners. Musicians play some ...
), and (a kind of fish). Homographic puns do not necessarily need to follow grammatical rules and often do not make sense when interpreted outside the context of the pun.


Homonymic

''Homonymic'' puns, another common type, arise from the exploitation of words that are both homographs and homophones. The statement "Being in
politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
is just like playing
golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...
: you are trapped in one bad lie after another" puns on the two meanings of the word ''lie'' as "a deliberate untruth" and as "the position in which something rests". An adaptation of a joke repeated by
Isaac Asimov Isaac Asimov ( ;  – April 6, 1992) was an Russian-born American writer and professor of biochemistry at Boston University. During his lifetime, Asimov was considered one of the "Big Three" science fiction writers, along with Robert A. H ...
gives us "Did you hear about the little moron who strained himself while running into the screen door?" playing on ''strained'' as "to give much effort" and "to filter". A homonymic pun may also be polysemic, in which the words must be homonymic and also possess related meanings, a condition that is often subjective. However, lexicographers define
polysemes Polysemy ( or ; ) is the capacity for a sign (e.g. a symbol, morpheme, word, or phrase) to have multiple related meanings. For example, a word can have several word senses. Polysemy is distinct from '' monosemy'', where a word has a single mean ...
as listed under a single dictionary lemma (a unique numbered meaning) while homonyms are treated in separate lemmata.


Compounded

A compound pun is a statement that contains two or more puns. In this case, the wordplay cannot go into effect by utilizing the separate words or phrases of the puns that make up the entire statement. For example, a complex statement by Richard Whately includes four puns: "Why can a man never starve in the Great Desert? Because he can eat the sand which is there. But what brought the sandwiches there? Why,
Noah Noah (; , also Noach) appears as the last of the Antediluvian Patriarchs (Bible), patriarchs in the traditions of Abrahamic religions. His story appears in the Hebrew Bible (Book of Genesis, chapters 5–9), the Quran and Baháʼí literature, ...
sent Ham, and his descendants mustered and bred." This pun uses ''sand which is there/sandwiches there'', '' Ham/ham'', ''mustered/mustard'', and ''bred/bread''. Similarly, the phrase "piano is not my forte" links two meanings of the words ''forte'' and ''piano'', one for the dynamic markings in music and the second for the literal meaning of the sentence, as well as alluding to "pianoforte", the older name of the instrument. Compound puns may also combine two phrases that share a word. For example, "Where do
mathematician A mathematician is someone who uses an extensive knowledge of mathematics in their work, typically to solve mathematical problems. Mathematicians are concerned with numbers, data, quantity, mathematical structure, structure, space, Mathematica ...
s go on weekends? To a Möbius strip club!" puns on the terms ''
Möbius strip In mathematics, a Möbius strip, Möbius band, or Möbius loop is a Surface (topology), surface that can be formed by attaching the ends of a strip of paper together with a half-twist. As a mathematical object, it was discovered by Johann Bened ...
'' and ''
strip club A strip club (also known as a strip joint, striptease bar, peeler bar, gentlemen's club, among others) is a venue where strippers provide adult entertainment, predominantly in the form of striptease and other erotic dances including lap dances. St ...
''.


Recursive

A recursive pun is one in which the second aspect of a pun relies on the understanding of an element in the first. For example, the statement " π is only half a pie" (π
radian The radian, denoted by the symbol rad, is the unit of angle in the International System of Units (SI) and is the standard unit of angular measure used in many areas of mathematics. It is defined such that one radian is the angle subtended at ...
s is 180 degrees, or half a circle, and a pie is a complete circle). Another example is "
Infinity Infinity is something which is boundless, endless, or larger than any natural number. It is denoted by \infty, called the infinity symbol. From the time of the Ancient Greek mathematics, ancient Greeks, the Infinity (philosophy), philosophic ...
is not in finity", which means infinity is not in finite range. Another example is "a
Freudian slip In psychoanalysis, a Freudian slip, also called parapraxis, is an error in speech, memory, or physical action that occurs due to the interference of an unconscious subdued wish or internal train of thought. Classical examples involve slips of ...
is when you say one thing but mean your mother". The recursive pun "Immanuel doesn't pun, he Kant" is attributed to
Oscar Wilde Oscar Fingal O'Fflahertie Wills Wilde (16 October 185430 November 1900) was an Irish author, poet, and playwright. After writing in different literary styles throughout the 1880s, he became one of the most popular and influential playwright ...
.


Visual

Visual puns are sometimes used in logos, emblems, insignia, and other graphic symbols, in which one or more of the pun aspects is replaced by a picture. In European
heraldry Heraldry is a discipline relating to the design, display and study of armorial bearings (known as armory), as well as related disciplines, such as vexillology, together with the study of ceremony, Imperial, royal and noble ranks, rank and genealo ...
, this technique is called canting arms. Visual and other puns and word games are also common in Dutch gable stones as well as in some
cartoon A cartoon is a type of visual art that is typically drawn, frequently Animation, animated, in an realism (arts), unrealistic or semi-realistic style. The specific meaning has evolved, but the modern usage usually refers to either: an image or s ...
s, such as '' Lost Consonants'' and '' The Far Side''. Another type of visual pun exists in languages that use non-phonetic writing. For example, in Chinese, a pun may be based on a similarity in shape of the written character, despite a complete lack of phonetic similarity in the words punned upon. Mark Elvin describes how this "peculiarly Chinese form of visual punning involved comparing written characters to objects." Visual puns on the bearer's name are used extensively as forms of heraldic expression, they are called canting arms. They have been used for centuries across Europe and have even been used recently by members of the
British royal family The British royal family comprises Charles III and other members of his family. There is no strict legal or formal definition of who is or is not a member, although the Royal Household has issued different lists outlining who is considere ...
, such as on the arms of Queen Elizabeth The Queen Mother and of
Princess Beatrice of York Princess Beatrice, Mrs Edoardo Mapelli Mozzi (Beatrice Elizabeth Mary; born 8 August 1988) is a member of the British royal family. She is the elder daughter of Prince Andrew, Duke of York, and Sarah, Duchess of York. She is a niece of Charles ...
. The arms of U.S. Presidents
Theodore Roosevelt Theodore Roosevelt Jr. (October 27, 1858 – January 6, 1919), also known as Teddy or T.R., was the 26th president of the United States, serving from 1901 to 1909. Roosevelt previously was involved in New York (state), New York politics, incl ...
and Dwight D. Eisenhower are also canting. In the context of non-phonetic texts, 4 Pics 1 Word, is an example of visual paronomasia where the players are supposed to identify the word in common from the set of four images.


Paronomastic

Paronomasia is the formal term for punning, playing with words to create humorous or rhetorical effect. Paronomastic puns often manipulate well-known
idioms An idiom is a phrase or expression that largely or exclusively carries a figurative or non-literal meaning, rather than making any literal sense. Categorized as formulaic language, an idiomatic expression's meaning is different from the lit ...
, proverbs, or phrases to deliver a punned twist. The classic structure of a joke, with a setup leading to a punchline, is a common format for paronomastic puns, where the punchline alters the expected phrase in a way that plays on multiple meanings of a word. For instance, in the sentence, "I used to be a baker, but I couldn't make enough dough," the word "dough" is used paronomastically to refer both to the substance used to make bread and to slang for money. This type of pun is frequently used in
advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically us ...
,
comedy Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. Origins Comedy originated in ancient Greec ...
, and
literature Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electroni ...
to provide a clever and memorable message. One notable example comes from an advertising slogan for a moving company: "We don't charge an arm and a leg. We want your tows." Here, the familiar phrase "an arm and a leg" is paronomastically punned upon with "tows," playing on the phonetic similarity to "toes" while referring to the company's service of towing belongings.


Metonymic

Metonymic puns exploit the metonymic relationship between words – where a word or phrase is used to represent something it's closely associated with. In such puns, one term is substituted for another term with which it's closely linked by a concept or idea. The humor or wit of the pun often comes from the unexpected yet apt connection made between the two concepts. For instance, consider a hypothetical news headline: "The White House loses its balance." In this case, "The White House" is used metonymically to represent the U.S. government, and "balance" could be interpreted both as physical stability (as if the building itself is tipping over) or fiscal balance (as in the budget), thereby creating a pun. While metonymic puns may not be as widely recognized as a specific category of pun, they represent a sophisticated linguistic tool that can bring an additional layer of nuance to wordplay.


Sylleptic/heteronymic

Syllepsis, or heteronymy, is a form of punning where a single word simultaneously affects the rest of the sentence, while it changes the meaning of the idiom it is used in. This form of punning uses the word in its literal and metaphorical senses at once, creating a surprising and often humorous effect. An example of a sylleptic pun is in the sentence, "She lowered her standards by raising her glass, her courage, her eyes and his hopes." In this case, "raising" applies in different ways to each of the items listed, creating a series of linked puns. This type of punning can often be seen in literature, particularly in works that play extensively with language. (She razed his self-esteem in how she raised the children.) Notable practitioners of the sylleptic pun include authors such as P. G. Wodehouse, who once wrote, "If not actually disgruntled, he was far from being gruntled," playing on the
dichotomy A dichotomy () is a partition of a set, partition of a whole (or a set) into two parts (subsets). In other words, this couple of parts must be * jointly exhaustive: everything must belong to one part or the other, and * mutually exclusive: nothi ...
of "disgruntled" and "gruntled," where the latter is not typically used.


Antanaclasistic

Antanaclasis is a type of pun where a single word or phrase is repeated, but the meaning changes each time. The humor or wit derives from the surprising shift in meaning of a familiar word or phrase. This form of punning often relies on homophones, homonyms, or simply the contextual flexibility of a word or phrase. A classic example is
Benjamin Franklin Benjamin Franklin (April 17, 1790) was an American polymath: a writer, scientist, inventor, statesman, diplomat, printer, publisher and Political philosophy, political philosopher.#britannica, Encyclopædia Britannica, Wood, 2021 Among the m ...
's statement, "We must, indeed, all hang together or, most assuredly, we shall all hang separately." In this quote, the word "hang" is first used to mean "stay" or "work together," but then, it is repeated with the meaning "be executed." This punning style is prevalent in both humorous and serious contexts, adding layers of complexity to the language by highlighting the multifaceted nature of words. Such puns are frequently used in literature, speeches, and advertising to deliver memorable and impactful lines.


Other

Richard J. Alexander notes two additional forms that puns may take: graphological (sometimes called visual) puns, such as
concrete poetry Concrete poetry is an arrangement of linguistic elements in which the typographical effect is more important in conveying meaning than verbal significance. It is sometimes referred to as visual poetry, a term that has now developed a distinct mea ...
; and morphological puns, such as
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
x. Morphological puns may make use of
rebracketing Rebracketing (also known as resegmentation or metanalysis) is a process in historical linguistics where a word originally derived from one set of morphemes is broken down or bracketed into a different set. For example, '' hamburger'', originally ...
, where for instance ''distressed'' is parsed as ''dis-tressed'' (having hair cut off), or in the
self-referential Self-reference is a concept that involves referring to oneself or one's own attributes, characteristics, or actions. It can occur in language, logic, mathematics, philosophy, and other fields. In natural language, natural or formal languages, ...
pun "I entered ten puns in a pun competition hoping one would win, but no pun in ten did" (parsed as "no pun intended").


Use


Comedy and jokes

Puns are a common source of humour in jokes and comedy shows. They are often used in the punch line of a joke, where they typically give a humorous meaning to a rather perplexing story. These are also known as feghoots. The following example comes from the movie '' Master and Commander: The Far Side of the World'', though the punchline stems from far older
Vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment which began in France in the middle of the 19th century. A ''vaudeville'' was originally a comedy without psychological or moral intentions, based on a comical situation: a drama ...
roots. The final line puns on the stock phrase " the lesser of two evils". After Aubrey offers his pun (to the enjoyment of many), Dr. Maturin shows a disdain for the craft with his reply, "One who would pun would pick-a-pocket." Not infrequently, puns are used in the titles of comedic parodies. A parody of a popular song, movie, etc., may be given a title that hints at the title of the work being parodied, replacing some of the words with ones that sound or look similar. For example,
collegiate a cappella Collegiate a cappella (or college a cappella) ensembles are college-affiliated singing groups, primarily in the United States, and, increasingly, the United Kingdom and Ireland, that perform entirely without musical instruments. The groups are typ ...
groups are often named after musical puns to attract fans through attempts at humor. Such a title can immediately communicate both that what follows is a parody and also that work is about to be parodied, making any further "setup" (introductory explanation) unnecessary.


Books never written

Sometimes called "books never written" or "world's greatest books", these are jokes that consist of fictitious book titles with authors' names that contain a pun relating to the title. Perhaps the best-known example is: "''Tragedy on the Cliff'' by Eileen Dover", which according to one source was devised by humourist Peter De Vries. It is common for these puns to refer to taboo subject matter, such as "''What Boys Love'' by E. Norma Stitts". Pun competitions 2014 saw the inaugural UK Pun Championships, at the Leicester Comedy Festival, hosted by Lee Nelson. The winner was Darren Walsh. Walsh went on to take part in the O. Henry Pun-Off World Championships in
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
. In 2015 the UK Pun Champion was Leo Kearse. Other pun competitions include Minnesota’s Pundamonium, Orlando Punslingers, the Almost Annual Pun-Off in Eureka, and Brooklyn’s Punderdome, led by Jo Firestone and her father, Fred Firestone. In ''Away with Words: An Irreverent Tour Through the World of Pun Competitions,'' Joe Berkowitz deems Austin's O. Henry Pun-Off the "Olympics" of pun competitions, and Brooklyn's Punderdome the "X Games". GQ described the crowd at Brooklyn's Punderdome as "passionate, to a level that feels dangerous".


Literature

Non-humorous puns were and are a standard poetic device in
English literature English literature is literature written in the English language from the English-speaking world. The English language has developed over more than 1,400 years. The earliest forms of English, a set of Anglo-Frisian languages, Anglo-Frisian d ...
. Puns and other forms of wordplay have been used by many famous writers, such as
Alexander Pope Alexander Pope (21 May 1688 Old Style and New Style dates, O.S. – 30 May 1744) was an English poet, translator, and satirist of the Age of Enlightenment, Enlightenment era who is considered one of the most prominent English poets of the early ...
,
James Joyce James Augustine Aloysius Joyce (born James Augusta Joyce; 2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the modernist avant-garde movement and is regarded as one of the most influentia ...
,
Vladimir Nabokov Vladimir Vladimirovich Nabokov ( ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian and American novelist, poet, translator, and entomologist. Born in Imperial Russia in 1899, Nabokov wrote his first nine novels in Rus ...
,
Robert Bloch Robert Albert Bloch (; April 5, 1917September 23, 1994) was an American fiction writer, primarily of crime fiction, crime, psychological horror fiction, horror and Fantasy Fiction, fantasy, much of which has been dramatized for radio, cinema and ...
,
Lewis Carroll Charles Lutwidge Dodgson (27 January 1832 – 14 January 1898), better known by his pen name Lewis Carroll, was an English author, poet, mathematician, photographer and reluctant Anglicanism, Anglican deacon. His most notable works are ''Alice ...
,
John Donne John Donne ( ; 1571 or 1572 – 31 March 1631) was an English poet, scholar, soldier and secretary born into a recusant family, who later became a clergy, cleric in the Church of England. Under Royal Patronage, he was made Dean of St Paul's, D ...
, and William Shakespeare. In the poem ''A Hymn to God the Father'',
John Donne John Donne ( ; 1571 or 1572 – 31 March 1631) was an English poet, scholar, soldier and secretary born into a recusant family, who later became a clergy, cleric in the Church of England. Under Royal Patronage, he was made Dean of St Paul's, D ...
, whose wife's name was Anne More, puns repeatedly: "Son/sun" in the second quoted line, and two compound puns on "Done/done" and "More/more". All three are homophonic, with the puns on "more" being both homographic and capitonymic. The ambiguities introduce several possible meanings into the verses. Alfred Hitchcock stated, "Puns are the highest form of literature."


Shakespeare

Shakespeare is estimated to have used over 3,000 puns in Shakespeare's plays, his plays. Even though many of the puns were bawdy, Elizabethan literature considered puns and wordplay to be a "sign of literary refinement" more so than humor. This is evidenced by the deployment of puns in serious or "seemingly inappropriate" scenes, like when a dying Mercutio quips "Ask for me tomorrow, and you shall find me a grave man" in ''Romeo and Juliet''. Shakespeare was also noted for his frequent play with less serious puns, the "quibbles" of the sort that made Samuel Johnson complain, "A quibble is to Shakespeare what luminous vapours are to the traveller! He follows it to all adventures; it is sure to lead him out of his way, sure to engulf him in the mire. It has some malignant power over his mind, and its fascinations are irresistible." Elsewhere, Johnson disparagingly referred to punning as the lowest form of humour.


Rhetoric

Puns can function as a rhetorical device, where the pun serves as a persuasive instrument for an author or speaker. Although puns are sometimes perceived as trite or silly, if used responsibly a pun "can be an effective communication tool in a variety of situations and forms". A major difficulty in using puns in this manner is that the meaning of a pun can be interpreted very differently according to the audience's background with the possibility of detracting from the intended message.


Design

Like other forms of wordplay, paronomasia is occasionally used for its attention-getting or mnemonic qualities, making it common in titles and the names of places, characters, and organizations, and in advertising and slogans. file:Tiecoon Tie Shop in Penn Station NY during COVID 19 Pandemic.jpg, upright=0.9, The Tiecoon Tie shop, in Penn Station NY, an example of a pun in a shop name Many restaurant and shop names use puns: Cain and Abel, Cane & Able mobility healthcare, Salmonella, Sam & Ella's Chicken Palace, Tycoon, Tiecoon tie shop, Planet of the Apes (novel), Planet of the Grapes wine and spirits, Curl Up and Dye hair salon, as do books such as ''Stuart Maconie, Pies and Prejudice'', webcomics like (''YU+ME: dream'') and feature films such as (''Good Will Hunting''). The Japanese anime ''Speed Racer's'' original Japanese title, ''Mach GoGoGo!'' refers to the English word itself, the Japanese word for five (the Mach Five (Speed Racer), Mach Five's car number), and the name of the show's main character, Go Mifune. This is also an example of a multilingual pun, full understanding of which requires knowledge of more than one language on the part of the listener. Names of fictional characters also often carry puns, such as Ash Ketchum, the protagonist of the anime series ''Pokémon'', and Goku ("Kakarrot"), the protagonist of the manga series ''Dragon Ball''. Both franchises are known for including second meanings in the names of characters. A recurring motif in the ''Austin Powers (film series), Austin Powers'' films repeatedly puns on names that suggest male genitalia. In the science fiction television series ''Star Trek'', "B-4 (Star Trek), B-4" is used as the name of one of four Android (robot), androids models constructed "before" the android Data (Star Trek), Data, a main character. A librarian in another ''Star Trek'' episode was named "Mr. Atoz" (A to Z). The Sequel#Paraquel, parallel sequel ''The Lion King 1½'' advertised with the phrase "You haven't seen the 1/2 of it!". Wyborowa, Wyborowa Vodka employed the slogan "Enjoyed for centuries straight", while Northern Telecom used "Technology the world calls on." On 1 June 2015 the BBC Radio 4 ''You and Yours'' included a feature on "Puntastic Shop Titles". Entries included a Chinese Takeaway in Ayr town centre called "Uluru, Ayr's Wok", a kebab shop in Ireland called "Abracadabra, Abra Kebabra" and a tree-surgeon in Dudley called "Special Branch#United Kingdom, Special Branch". The winning entry, selected by Lee Nelson, was a dry cleaner's in Fulham and Chelsea called "Starchy and Starchy", a pun on Saatchi & Saatchi.


In the media

Paronomasia has found a strong foothold in the media. William Safire of ''The New York Times'' suggests that "the root of this pace-growing [use of paronomasia] is often a headline-writer's need for quick catchiness, and has resulted in a new tolerance for a long-despised form of humor." It can be argued that paronomasia is common in media headlines, to draw the reader's interest. The rhetoric is important because it connects people with the topic. A notable example is the ''New York Post'' headline "Headless Body in Topless Bar". ''New York Post'' headlines for sex scandal articles have included "Cloak and Shag Her" (General Petraeus), "Obama Beats Weiner" (Congressman Weiner), and "Jeff Bezos, Bezos Exposes David Pecker, Pecker". Paronomasia is prevalent orally as well. Salvatore Attardo believes that puns are verbal humor. He talks about Pepicello and Weisberg's linguistic theory of humor and believes the only form of linguistic humor is limited to puns. This is because a pun is a play on the word itself. Attardo believes that only puns are able to maintain humor and this humor has significance. It is able to help soften a situation and make it less serious, it can help make something more memorable, and using a pun can make the speaker seem witty. Paronomasia is strong in print media and oral conversation so it can be assumed that paronomasia is strong in broadcast media as well. Examples of paronomasia in media are sound bites. They could be memorable because of the humor and rhetoric associated with paronomasia, thus making the significance of the soundbite stronger.


Confusion and alternative uses

There exist subtle differences between paronomasia and other literary techniques, such as the double entendre. While puns are often simple wordplay for comedic or rhetorical effect, a double entendre alludes to a second meaning that is not contained within the statement or phrase itself, often one that purposefully disguises the second meaning. As both exploit the use of intentional double meanings, puns can sometimes be double entendres, and vice versa. Puns also bear similarities with paraprosdokian, Zuegma#Syllepsis, syllepsis, and eggcorns. In addition, homographic puns are sometimes compared to the stylistic device antanaclasis, and homophonic puns to polyptoton. Puns can be used as a type of mnemonic device to enhance comprehension in an educational setting. Used discreetly, puns can effectively reinforce content and aid in the retention of material. Some linguists have encouraged the creation of neologisms to decrease the instances of confusion caused by puns.


History and global usage

Puns were found in ancient Egypt, where they were heavily used in the development of myths and interpretation of dreams. In China, Shen Dao (ca. 300 BC) used "shi", meaning "power", and "shi", meaning "position" to say that a king has power because of his position as king. In ancient Mesopotamia around 2500 BC, punning was used by scribes to represent words in cuneiform. The Tanakh contains puns. The Maya people, Maya are known for having used puns in their hieroglyphic writing, and for using them in their modern languages. In Japan, "graphomania" was one type of pun. More commonly, wordplay in modern Japan is known as ''dajare''. In Tamil language, Tamil, "Sledai" is the word used to mean pun in which a word with two different meanings. This is also classified as a poetry style in ancient Tamil literature. Similarly, in Telugu language, Telugu, "Slesha" is the equivalent word and is one of several poetry styles in Telugu literature.


See also

*Aesopian language *Albur *Alliteration *Auto-antonym *Dad joke *Dajare *Double entendre *False etymology *Mondegreen *Phono-semantic matching *Satiric misspelling *Spoonerism *Tom Swifty


Notes


References

* * (access restricted) * * {{Authority control Puns, Ambiguity Etymology Humour Lexicology Satire Semantics Types of words Word play Words