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Google's Advanced Technology and Projects group (ATAP) is a skunkworks team and in-house technology incubator, created by former
DARPA The Defense Advanced Research Projects Agency (DARPA) is a research and development agency of the United States Department of Defense responsible for the development of emerging technologies for use by the military. Originally known as the Adva ...
director Regina Dugan. ATAP is similar to X, but works on projects, granting project leaders time—previously only two years—in which to move a project from concept to proven product. According to Dugan, the ideal ATAP project combines technology and science, requires a certain amount of novel research, and creates a marketable product. Historically, the ATAP team was born at
Motorola Mobility Motorola Mobility LLC, marketing as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android (operating system), Android. It is a wholly owned subsidiary of the Chinese te ...
and kept when Google sold Motorola Mobility to
Lenovo Lenovo Group Limited, trading as Lenovo ( , zh, c=联想, p=Liánxiǎng), is a Chinese multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, servers, conv ...
in 2014; for this reason, ATAP ideas have tended to involve mobile hardware technology. The team embodies principles that former Google VP Dugan used at DARPA. One of these principles is to create small teams of high performers. Another is to make use of resources outside the organizational box; ATAP has worked with hundreds of partners in more than twenty countries, including schools, corporations, startups, governments, and nonprofits. Standing contracts are in place with a number of top-flight schools, such as Stanford, Berkeley, MIT, and Caltech, to facilitate rapid research arrangements when needed.


Projects

Although ATAP has occasionally publicized the number of projects in progress, the individual projects are kept secret until they are nearing maturity and it's time to start developing public interest. At that point, they have historically been announced at the annual
Google I/O Google I/O, or simply I/O, is an annual developer conference held by Google in Mountain View, California. The name "I/O" is taken from the number googol, with the "I" representing the first digit "1" in a googol and the "O" representing the s ...
developer conference. Some of the announced projects to date are described below.


Project Tango

The
Project Tango Tango (named Project Tango while in testing) was an augmented reality computing platform, developed and authored by the Advanced Technology and Projects (ATAP), a skunkworks division of Google. It used computer vision to enable mobile devices, s ...
team was led by computer scientist Johnny Lee, a core contributor to
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's
Kinect Kinect is a discontinued line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB color model, RGB cameras, and Thermographic camera, infrared projectors and detectors that map dep ...
. Project Tango was a computer-vision technology that allows mobile devices to detect their position relative to the world around them, without requiring GPS or other external signals. This enables the use of
mobile phones A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...
and tablets for indoor navigation, 3D mapping, measurement of physical spaces, recognition of known environments,
augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
, and windows into virtual 3D worlds. In the first quarter of 2015, the team left ATAP and became a Google team in its own right, making Project Tango the first product to emerge from the intensive two-year incubator process.


Project Ara

Project Ara Project Ara was a modular smartphone project under development by Google. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a Google subsidiary. Google retained the ATAP group wh ...
was a proposed platform for creating customizable, modular
smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...
. With Project Ara, consumers would populate an electronic frame, called an
endoskeleton An endoskeleton (From Ancient Greek ἔνδον, éndon = "within", "inner" + σκελετός, skeletos = "skeleton") is a structural frame (skeleton) — usually composed of mineralized tissue — on the inside of an animal, overlaid by soft ...
or "endo", with rectangular hardware modules for power, processing, memory, screen, wireless, and other functionality. Consumers assemble basic modules to create a working device, then add or remove additional modules as desired – in some cases, even while the device is operating. Optional modules might include cameras, speakers, large data storage, and medical sensors. Since users could update individual modules when better technology becomes available, Project Ara would have provided a hedge against cyclical obsolescence. It could also reduce the purchase price of a low-end cell phone, by creating the option of buying only the most basic features. This could have supported the spread of technology in economically-disadvantaged areas. The official Project Ara website specified a targeted manufacturing cost for an entry-level device in the $50-$100 range, and stated that the project has "the goal of delivering the mobile internet to the next 5 billion people". Google had targeted the first Project Ara public release for Puerto Rico in 2015, but announced that the test has been delayed until 2016. A Project Ara Module Development Kit (MDK) would have enabled manufacturers to create Project Ara-compatible modules. An early pre-release version of the MDK was available on the Project Ara website. ATAP sponsored Project Ara Developer's Conferences in 2014 and 2015 to begin stimulating interest in the emerging hardware ecosystem and solicit input from potential designers and manufacturers. Ara was an exception in that the usual ATAP two-year timeframe was extended to give more time for the project's completion. However, at the time of the extension team leader
Paul Eremenko Paul Eremenko (born 1979, born Pavlo Oleksandrovych Eremenko) is a Ukrainian Americans, Ukrainian American innovator and technology executive. He was formerly the Chief Technology Officer and Senior Vice President of United Technologies Corporat ...
was replaced by Rafa Camargo, named by CNET in 2015 as one of the Top 20 Latinos in Tech. On September 2, 2016, Google confirmed that Project Ara had been shelved.


Project Soli

Project Soli is a new gesture-recognition technology based on
radar Radar is a system that uses radio waves to determine the distance ('' ranging''), direction ( azimuth and elevation angles), and radial velocity of objects relative to the site. It is a radiodetermination method used to detect and track ...
, unlike established approaches based on visual or infrared light such as
stereo cameras The stereo cameras approach is a method of distilling a noisy video signal into a coherent data set that a computer can begin to process into actionable symbolic objects, or abstractions. Stereo cameras is one of many approaches used in the broader ...
,
structured light upright=1.3, A structured light pattern projected onto a surface (left) Structured light is a method that measures the shape and depth of a three-dimensional object by projecting a pattern of light onto the object's surface. The pattern can be ...
, or
time-of-flight Time of flight (ToF) is the measurement of the time taken by an object, particle or wave (be it acoustic, electromagnetic, etc.) to travel a distance through a medium. This information can then be used to measure velocity or path length, or as a w ...
sensors. This novel approach, which uses small, high-speed sensors and data-analysis techniques such as
Doppler The Doppler effect (also Doppler shift) is the change in the frequency of a wave in relation to an observer who is moving relative to the source of the wave. The ''Doppler effect'' is named after the physicist Christian Doppler, who described ...
, can detect fine motions with sub-millimeter accuracy. Thus, for instance, Project Soli technology enables a user to issue commands to a computer by rubbing a thumb and forefinger together in pre-defined patterns. Applications might include sensors embedded in clothing, switches that don't require physical contact, and accessibility technology. The project is headed by Ivan Poupyrev, a former scientist for
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
Imagineering Walt Disney Imagineering Research & Development, Inc.—commonly referred to as Walt Disney Imagineering, Imagineering, or WDI—is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construc ...
who was named one of Fast Company's "100 Most Creative People in Business 2013". Project Soli was announced at Google I/O 2015 and generated considerable media interest. According to the official site, in 2015 the team was preparing to make an alpha Project Soli development kit available to a limited number of developers, with plans for signing people up for a larger beta release later that year. At Google I/O 2016, Google demoed a newer Project Soli chip redesigned for smartwatches and speakers with
Infineon Technologies Infineon Semiconductor solutions is the largest microcontroller manufacturer in the world, as well as Germany's largest semiconductor manufacturer. It is also the leading automotive semiconductor manufacturer globally. Infineon had roughly 58,0 ...
. The chip was 3x smaller, with 22x lower power consumption (down from 1.2 to 0.054 W) and 256x more efficient computational power capable of up to 18,000 frames per second. The
Pixel 4 The Pixel 4 and Pixel 4 XL are a pair of Android smartphones designed, developed, and marketed by Google as part of the Google Pixel product line. They collectively serve as the successors to the Pixel 3 and Pixel 3 XL. They were officially ...
, released in 2019, is the first commercial smartphone to feature Soli chip for
motion sensing A motion detector is an electrical device that utilizes a sensor to detect nearby motion (motion detection). Such a device is often integrated as a component of a system that automatically performs a task or alerts a user of motion in an area. ...
. The Pixel 4's Soli radar system is a single 5.0 mm x 6.5 mm
RFIC A radio-frequency integrated circuit, or RFIC, is an electrical integrated circuit operating in a frequency range suitable for wireless transmission. Applications for RFICs include radar and communications. There is considerable interest in RFIC re ...
.


Project Jacquard

Another novel user-input technology, from the same team responsible for Project Soli, is Project Jacquard, a platform for embedding sensors and feedback devices in fabrics and clothing in ways that seem natural and comfortable. The platform encompasses techniques for creating fashion fabrics with conductive fibers woven into them, plus small, flexible computing components and feedback devices (such as haptics or LEDs), along with software APIs that applications can use to exchange data with the garment. In one basic use-case, users can provide input to a mobile phone by touching or stroking the garment in a designated location, and can receive alerts through vibrations, sounds, or lights in the garment. With an embedded Project Soli sensor built into the garment, the application can also recognize finger gestures or other signals. The name "Jacquard" is borrowed from the
Jacquard loom The Jacquard machine () is a device fitted to a loom that simplifies the process of manufacturing textiles with such complex patterns as brocade, damask and matelassé. The resulting ensemble of the loom and Jacquard machine is then called a Jac ...
, invented in 1801, which could be controlled with
punched cards A punched card (also punch card or punched-card) is a stiff paper-based medium used to store digital information via the presence or absence of holes in predefined positions. Developed over the 18th to 20th centuries, punched cards were wide ...
and inspired the use of punched cards in computing more than a century later. Like the loom, ATAP's Project Jacquard is a platform, not a consumer product; it enables the creation of products for uses such as communication, personal assistance, navigation, health and fitness, fashion, and work. To date, demos and marketing materials emphasize style and quality, as opposed to a purely sports-based or utilitarian positioning. Project Jacquard was announced at
Google I/O Google I/O, or simply I/O, is an annual developer conference held by Google in Mountain View, California. The name "I/O" is taken from the number googol, with the "I" representing the first digit "1" in a googol and the "O" representing the s ...
2015, and at the same time Google announced a related partnership with clothing manufacturer Levi Strauss & Co. to create Jacquard-enabled jackets. The jackets were released in 2017 with mixed reviews about the jacket's overall usefulness. According to the ATAP website, designers can use Jacquard "as they would any fabric, adding new layers of functionality to their designs, without having to learn about electronics." The site goes on to say "We are also developing custom connectors, electronic components, communication protocols, and an ecosystem of simple applications and cloud services." A developer's kit or product release date have not been announced. In September 2019, Yves Saint Laurent announced their Cit-E backpack featuring Jacquard technology for touch gestures. In October 2019, Google announced a new collaboration with Levi Strauss & Co. to release a new edition of its Jacquard-enabled jackets. The jackets were available in Australia, France, Germany, Italy, Japan, the UK and the US. On March 10, 2020,
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
and
EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...
announced GMR, a smart insole featuring a Jacquard Tag. The Jacquard Tag uses
machine learning algorithms The following outline is provided as an overview of, and topical guide to, machine learning: Machine learning (ML) is a subfield of artificial intelligence within computer science that evolved from the study of pattern recognition and computat ...
to recognize kicks, shot power, distance and speed. It connects with FIFA Mobile for challenges and leaderboards. Jacquard is scheduled to shut down sometime in 2023.


Other projects

* Project Abacus, a password replacement project using biometric data * Project Vault, a project to develop secure computers on
microSD Secure Digital (SD) is a proprietary hardware, proprietary, non-volatile memory, non-volatile, flash memory card format developed by the SD Association (SDA). Owing to their compact size, SD cards have been widely adopted in a variety of port ...
cards


See also

*
Skunkworks project A skunkworks project is a project developed by a relatively small and loosely structured group of people, generally within a larger organization such as a corporation, who research and develop a project, often with a very large degree of autono ...


References


External links


ATAP's official site

Project Ara official site

Project Jacquard official site

Project Soli official site

Project Tango official site
{{Google LLC ATAP Research organizations in the United States