Prime (styled as PRIME) is a

sports drink Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many perceived be ...

created and marketed by Prime Hydration, LLC. The company was founded and is primarily promoted by

YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influe ...

s Logan Paul and KSI.

History

On January 4, 2022, Logan Paul and KSI went live together on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

to announce that they have formed a new drinks company known as Prime Hydration. Paul and KSI partnered with Congo Brands in order to create the product. Prime became available to purchase in retail stores and via

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

in the United States. Plans to launch in the United Kingdom were underway. Prime were the sponsors for

Timmy Hill Timothy G. Hill (born February 25, 1993) is an American professional stock car racing driver and team owner. He competes full-time in the NASCAR Craftsman Truck Series, driving the No. 56 Toyota Tundra for his own team, Hill Motorsports and pa ...

's number 13 car for the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...

circuit. On July 28, 2022

Arsenal F.C. Arsenal Football Club, commonly referred to as Arsenal, is a professional football club based in Islington, London, England. Arsenal plays in the Premier League, the top flight of English football. The club has won 13 league titles (inc ...

announced a joint marketing agreement with the company, with Prime becoming the main

supplier for Arsenal, and the drink being available for sale at matches at the

Emirates Stadium The Emirates Stadium (known as Arsenal Stadium for UEFA competitions) is a football stadium in Holloway, London, England. It has been the home stadium of Arsenal Football Club since its completion in 2006. It has a current seated capacit ...

in the UK. Prime was nominated at the 12th Streamy Awards for 'Best Creator Product'. As of October 2022 Prime was available for sale in the UK only in the supermarket chain

Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorks ...

References

{{KSI Products introduced in 2022 Sports drinks