Power FM 98.1 (call sign: 2VLY) is a local radio station in the
Upper Hunter Valley of
New South Wales, Australia. It is based in
Muswellbrook, and serves listeners in Muswellbrook,
Singleton,
Scone,
Aberdeen,
Merriwa,
Murrurundi and surrounding areas.
It is owned and operated by
ARN, and is licensed to subsidiary Radio Hunter Valley, along with sister stations
2NM
2NM (branded as ''981 2NM'') is a local radio station in the Upper Hunter Valley of New South Wales, Australia. It is based in Muswellbrook and serves listeners in Muswellbrook, Singleton, Scone, Aberdeen, Merriwa, Murrurundi and surroundi ...
and
94.5 Hot Country. Along with 2NM, it operates from studios at 100 Bridge Street Muswellbrook. Power FM commenced operations on 7 June 1995, as Radio Hunter Valley's supplementary licence, following a series of test simulcasts of 2NM.
The station transmits on 98.1
MHz on the
FM band, from a transmitter site atop Mount Arthur, near the town of Muswellbrook. The station is licensed to operate at 20
kilowatts, but is reportedly restricted to 10 kilowatts to prevent its signal from spilling into the nearby
Newcastle and
Tamworth markets. The station also operates a
translator on 102.7 MHz in Merriwa, broadcasting from the Bandera Downs transmission site with a power output of 50 watts. This frequency was launched in 2004 with the support of the federal government's radio blackspots program.
Currently, the station airs an
adult contemporary format, featuring music from the 1980s through to today's top 40 hits, aimed at an audience aged under 35.
In 2009, it began streaming its programs online, along with 2NM.
In November 2021, Power FM, along with other stations owned by
Grant Broadcasters, were acquired by the
Australian Radio Network
ARN is a group of commercial radio stations around Australia. It includes the Pure Gold, KIIS Network, CADA, ARN Regional and iHeartRadio brands.
The company operates the ARN News service in Australia, which uses international correspondents ...
. This deal will allow Grant's stations, including Power FM, to access ARN's iHeartRadio platform in regional areas. The deal was finalized on January 4, 2022.
ARN and Grant Broadcasters unite to create Australia's leading radio and digital audio business
''AdNews Australia'' 4 January 2022 It is expected Power FM 98.1 will integrate with ARN's KIIS Network, but will retain its current name according to the press release from ARN.
See also
* List of radio stations in Australia
This is a list of radio stations that broadcast in Australia.
The first digit of the callsign represents the state or territory: 1 – ACT, 2 – NSW and ACT, 3 – VIC, 4 – QLD, 5 – SA, 6 – WA, 7 – TAS, 8 – NT.
Australian Capit ...
References
External links
98.1 Power FM website
{{DEFAULTSORT:Power FM Upper Hunter Valley
Radio stations in New South Wales
Radio stations established in 1995
Contemporary hit radio stations in Australia
Australian Radio Network