Post Toasties was an early
American breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
made by
Post Foods. It was named for its originator,
C. W. Post, and intended as the Post version of
corn flakes
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a Breakfast, breakfast food to counter indigestion, it has become a popular food item in the American cuisine, American diet and ...
.
Post Toasties were originally sold as
Elijah
Elijah ( ) or Elias was a prophet and miracle worker who lived in the northern kingdom of Israel during the reign of King Ahab (9th century BC), according to the Books of Kings in the Hebrew Bible.
In 1 Kings 18, Elijah defended the worsh ...
's
Manna
Manna (, ; ), sometimes or archaically spelled Mahna or Mana, is described in the Bible and the Quran as an edible substance that God in Abrahamic religions, God bestowed upon the Israelites while they were wandering the desert during the 40-year ...
(c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.
In the 1930s, Post paid
Walt Disney
Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...
$1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.
As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.
The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the
Houston Post, a newspaper in
Houston, Texas
Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, who were laid off when that paper ceased publication in 1995.
References
Post cereals
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