Pop-up Restaurant
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A pop-up restaurant is a temporary
restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...
. These restaurants often operate from a private home, former factory, existing restaurants or similar space, and during
festival A festival is an event celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national holiday, Melā, mela, or Muslim holidays, eid. A ...
s. Various other names have been used to describe the concept of setting up a restaurant without the typical level of up-front costs, such as guerrilla diners and underground
supper club A supper club is a traditional dining establishment that also functions as a social club. The term may describe different establishments depending on the region, but in general, supper clubs tend to present themselves as having a high-class imag ...
s.


Description

Pop-up restaurants have been popular since the 2000s in Britain and Australia, but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba. Diners typically make use of
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
, such as the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
and
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, to follow the movement of these restaurants and make online reservations. Pop-up restaurants, like
food truck A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food. Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but m ...
s, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept. Pop-up restaurants have been seen as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy"."At Pop-Ups, Chefs Take Chances With Little Risk"
Gregory Dicum, ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', 11 February 2010
By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs. Notable entrepreneurs, chefs, and restaurateurs have opened pop-up restaurants: * Jason Atherton"Jason Atherton Pop-up Restaurant"
PKL, 30 January 2011
* Camille Becerra *
Thomas Keller Thomas Aloysius Keller (born October 14, 1955) is an American chef, restaurateur and cookbook author. He and his landmark Napa Valley restaurant, the French Laundry in Yountville, California, have won multiple awards from the James Beard Found ...
* Pierre Koffmann"London's Pop-Up Restaurants Let Rising Chefs Shine"
* Ludo Lefebvre"'Pop-Up' Restaurant LudoBites Hit Of Los Angeles"
Alex Cohen, '' Southern California Public Radio'', ''
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
'', 23 August 2010
*
Stephen Starr Stephen Starr (born 1957) is an American restaurateur and former entertainment promoter based in Philadelphia. He owns the Starr Restaurants group which operates over thirty restaurants. He has restaurants in many different areas both in the ...
"Guess Who's Coming To Dinner?"
Danielle Stein, '' W Magazine'', September 2010
*
Alain Ducasse Alain Ducasse (; born 13 September 1956) is a French-born Monégasque chef. He operates a number of restaurants, including Alain Ducasse at The Dorchester, which holds three stars (the top rating) in the Michelin Guide. Early life and career D ...


Restaurant Day

Differently from traditional pop-up restaurants, which tend to financially support their restaurateurs as means of profit or living, the Restaurant Day event () invites people to put up their own restaurants, cafés, and bars for one day only. Founded by Timo Santala, Olli Sirén, and Antti Tuomola in Helsinki, Finland, in 2011, the movement is intended to promote and celebrate food culture.


See also

*
Flash mob A flash mob (or flashmob) is a group of people that assembles suddenly in a public place, performs for a brief time, then quickly disperses, often for the purposes of entertainment, satire, and/or artistic expression. Flash mobs may be organize ...
* Los Pollos Hermanos, originally a fictional restaurant from the television show ''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan for AMC (TV channel), AMC. Set and filmed in Albuquerque, New Mexico, the series follows Walter White (Breaking Bad), Walter White (Bryan Cran ...
'', it has since opened at various times as a pop-up. *
Pop-up exhibition A pop-up exhibition is a temporary art event, less formal than a gallery or museum but more formal than private artistic showing of work. Pop-up exhibits are erroneously called pop-up museums, such as the Museum of Ice Cream but do not fit the Int ...
* Pop-up hotel *
Pop-up retail Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...


References


External links


Food Trend Predictions For 2011
Epicurious ''Epicurious'' is an American digital brand that focuses on food- and cooking-related topics. Created by Condé Nast in 1995, it is headquartered at the One World Trade Center in Manhattan, New York City, where it is part of the publisher's Fo ...
. {{DEFAULTSORT:Pop Up Restaurant Restaurants by type