Hulger is a British company that designs electronic equipment. It was formed from Pokia after a trademark dispute with Nokia by
Nicolas Roope
Nicolas Roope (born 26 February 1972 in Singapore, Singapore) is a British industrial and digital media designer and entrepreneur.
Education and career
Roope received Bachelor's degree in Fine Arts, Sculpture from Liverpool John Moores Unive ...
and Michael-George Hemus.
The company founded on the idea of old telephone handsets plugged into cellphones but soon diversified, adding voice over IP applications. The handsets were designed to be intuitively easy to use.
[{{Cite news , last=Fairs , first=Marcus , date=2007-10-14 , title=Design Special , work=The Independent on Sunday , pages=122] Whilst Pokia handsets were modded existing designs, Hulger handsets are newly commissioned products, created specially for use. In late 2005 two Bluetooth models allowed wireless use with both cellphones and PCs/Macs.
The company founded in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
England
England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
in 2005 after extensive media coverage of its previous incarnation Pokia, a prototype project dating back to its inception in 2002. The first production model was available to buy on 1 June 2005, and since then a number of new designs have launched under the label.
Hulger products have received both Gmark and IF product design awards and have featured in ''The New York Times'', ''Vogue'', ''Elle'', ''ICON'', ''The Times'', ''Engadget'', ''Gizmodo'', ''Surface'', ''Nylon'', ''Marie Claire'', ''Wallpaper*'', ''The Boston Globe'', and the Pappa*Phone was included in GQ US' products of the year in 2008.
In 2007 Hulger launched the Plumen project, an alternative design concept challenging the lack of diversity in
CFL
The Canadian Football League (CFL; , LCF) is a professional Canadian football league in Canada. It comprises nine teams divided into two divisions, with four teams in the East Division and five in the West Division. The CFL is the highest pr ...
, or low-energy light bulbs. The project proposes that by making more interesting and attractive bulb shapes out of the tubular formation of the CFL bulb people will be much more likely to buy and use them.
The first
Plumen
Plumen is a designer low energy lighting company based in London, UK. The Plumen 001, their debut product, is a designer low energy Compact fluorescent lamp, compact fluorescent light. The design of the Plumen 001 lightbulb is result of collabo ...
concept and working prototype of the CFL bulb was included in MoMA New York's permanent design collection in 2008. Another Plumen prototype featured in the V&A, London's "In Praise Of Shadows" exhibition in 2009.
The Plumen 001 "designer energy-saving light bulb" was launched in London and Seattle on 10 September 2010. The product is available as a standard fit light bulb, benefits from low energy consumption but is more decorative than conventional CFLs / low-energy light bulbs.
References
External links
Hulger.com
Design companies of the United Kingdom