Plus is a

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

range by Australian breakfast company Uncle Tobys, now a subsidiary of

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

. The range was introduced in 2001 as Flakes Plus. The original flavours were Fibre Plus, Muesli Flakes, Sports Plus, Sultanas 'n' Bran, and Lite Start. In 2002, the range was renamed simply Plus. In 2004, a new flavour, Crisp 'n' Crunchy, was introduced. In 2005, Fibre Plus and Sports Plus were renamed Fibre Mix and Sports Lift respectively. In 2006,

Protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respon ...

Mix was introduced, followed by

Antioxidant Antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce free radicals. This can lead to polymerization and other chain reactions. They are frequently added to industrial products, such as fuels and lubricants ...

Lift and Omega 3 Lift in 2007 and 2009 respectively. In 2000, the face of Australian swimmer

Ian Thorpe Ian James Thorpe, (born 13 October 1982) is an Australian retired swimmer who specialised in freestyle, but also competed in backstroke and the individual medley. He has won five Olympic gold medals, the most won by any Australian along with ...

appeared on boxes of Sports Plus cereal. "His mug adorns the box of Uncle Toby's Sports PLUS cereal."

References

External links

* Australian cuisine Australian brands {{breakfast-stub