Piictu was a photo-sharing mobile app company founded in 2011 by Jonathan Slimak, based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

History

PiiCTU was launched in 2011 and encouraged users to have conversations using pictures, instead of solely posting photos. Users responded to each other with pictures, creating visual stories. PiiCTU used this interactive approach to work with brands, allowing users to engage with them through photo challenges. Over time, PiiCTU experienced a decline in user engagement, profitability, and faced competition from other photo-sharing apps, such as

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. PiiCTU merged with

Betaworks Betaworks Studio, LLC is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused media businesses. Its hybrid investor/builder model has led to both investments in fast-growing st ...

and ceased operations on May 31, 2013.

References

External links

*{{Official website, piictu.com
"Elevator Pitch: Piictu"
interview with Alan M. Meckler. Software companies established in 2011 Image-sharing websites IOS software American photography websites 2011 establishments in New York City American companies established in 2011 2013 disestablishments in New York City Software companies disestablished in 2013 American companies disestablished in 2013 2013 mergers and acquisitions