Picsolve International Ltd. is a provider of imagery capture, distribution platforms and retailing solutions for the leisure, theme park and tourist industries. Picsolve is based in

Derby Derby ( ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area on the River Derwent, Derbyshire, River Derwent in Derbyshire, England. Derbyshire is named after Derby, which was its original co ...

, UK and has offices in the US, South East Asia and the Middle East. Picsolve was formerly known as Rx Technology Europe Ltd. Picsolve has operations at ~500 sites around the world and employs up to 1,500 staff throughout the year.

History

Rx Technology was founded in 1994 in

, UK and later changed its name to Picsolve International Ltd in 2002. The business was acquired by Meridian Equity from its founding owner managers in May 2006. In July 2008 Picsolve was bought by Fidelity Equity Partners in a management buy out worth £33m. The deal included a senior debt package of 13m provided by Royal Bank of Scotland.

Investment

In 2012 Picsolve received a £10m investment from private backers to invest in capital and wipe out debt. In November 2013 it was announced that Picsolve had received a US$13m investment from Moonray Investors, part of Fidelity Worldwide Investment.

Transition

The company entered administration on 4 May 2020 with

Deloitte Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along wi ...

appointed as administrators. The company then merged with

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

-based AI specialists Pomvom, closing the deal on 19 June 2020.

Products

Picsolve provide a range of

photography Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...

services to

theme parks An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...

and leisure attractions including ride photography, walkabout & event photography, ride video,

green screen Chroma key compositing, or chroma keying, is a visual-effects and post-production technique for compositing (layering) two or more images or video streams together based on colour hues ( chroma range). The technique has been used in many fie ...

experiences, waterpark photography and digital products. In 2012 Picsolve launched GSX which uses green screen technology to superimpose people into videos.

Ride Photography

Picsolve installs and operates ride photography on rollercoasters (sometimes referred to as on-ride photography) and rides at more than 350 locations throughout the world. Picsolve technology employs shutterless

cameras A camera is an instrument used to capture and store images and videos, either digitally via an electronic image sensor, or chemically via a light-sensitive material such as photographic film. As a pivotal technology in the fields of photograp ...

capable of capturing between 4 and 30 frames per second at 16

megapixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a Raster graphics, raster image, or the smallest addressable element in a dot matrix display device. In most digital display devices, p ...

resolution. These cameras have the ability to capture

image An image or picture is a visual representation. An image can be Two-dimensional space, two-dimensional, such as a drawing, painting, or photograph, or Three-dimensional space, three-dimensional, such as a carving or sculpture. Images may be di ...

s with an equivalent shutter speed of 1/10,000th second.

Walkabout & Event Photography

Picsolve provide a walkabout photography service at a range of locations including

Alton Towers Alton Towers Resort ( ) (often shortened to Alton Towers) is a theme park and resort complex in Staffordshire, England, near the village of Alton, Staffordshire, Alton. The park is operated by Merlin Entertainments, Merlin Entertainments Group a ...

, Atlantic, The Palm and

Legoland Windsor Legoland Windsor Resort (), styled and also known as Legoland Windsor, is a theme park and resort in Windsor, Berkshire in England, themed around the Lego brand. The park opened on 17 March 1996 and is currently operated by Merlin Entertainment ...

Ride video

Ride videos provide video footage of theme park rides for guests. Picsolve has installations that feature both on-board and off-board footage which are combined to create footage which is sold to guests on

DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...

GSX (Green screen experience)

Using

technology Picsolve are able to provide theme park and attraction visitors with superimposed photos. Pictures are taken against either a green or blue screen and then superimposed to make visitors appear against a different backdrop. In 2012 the GSX system won the IAAPA 2012 Brass Ring Award Best New Product in the Games and Merchandise category.

Waterpark Photography

Picsolve offer image capture solutions for use with water-based rides.

Digital Products

Picsolve provide services that allow photos to be accessed online, on mobile and shared across social networks.

Awards

* IAAPA 2012 Brass Ring Award Best New Product in the Games and Merchandise category.

References

{{reflist Companies based in Derby