Peter Pyhrr was a manager at

Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globall ...

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...

, who developed the idea of zero-based budgeting (ZBB). He used ZBB successfully at Texas Instruments in the 1960s and authored an influential 1970 article in ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massach ...

''. In 1973, President

Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...

, while governor of Georgia, contracted with Pyhrr to implement a ZBB system for the

State of Georgia Georgia is a state in the Southeastern region of the United States, bordered to the north by Tennessee and North Carolina; to the northeast by South Carolina; to the southeast by the Atlantic Ocean; to the south by Florida; and to the west by ...

executive budget process. Called 'the father of Zero-Based Budgeting', he reportedly "sent an article about the technique to ''Harvard Business Review'' and was surprised when they ran it — and even more surprised when he got a call from a staffer for Jimmy Carter, then Democratic governor of Georgia." He was age 27 when he developed ZBB at TI.

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