Peter Pek is a Malaysian businessman, and the chief executive of the

World Branding Forum The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is als ...

, a global non-profit organisation that manages and supports a range of programmes. He is also the executive producer of the

World Branding Awards The World Branding Awards is an international award presented to global and national brands for their work and achievements in brand management, branding. The World Branding Forum, based in London, organises the awards. There are three tiers o ...

. He is the former creative director of ''

New Nation ''New Nation'' was a weekly newspaper published in the United Kingdom, UK for the Black British community. The newspaper was launched in November 1996 by Richard Adeshiyan, the founding Editor who gave the title its name. the newspaper was Bri ...

'', a British tabloid;"New weekly tabloid set to hit the shelves". (29 November 1996). ''Design Week'', p. 5. the editor-in-chief of ''Food & Beverage'' magazine;"CKFE 2000 expected to draw more participants". (Sept 2000). ''Food & Beverage'', p. 43. ISSN 0119-7932. and publisher of Malaysian ''

Superbrands The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries. Background Superbrands was founded in 1994 by Marcel K ...

'';.Pek, Peter (2002). ''Superbrands: An insight into more than 80 of Malaysia’s Superbrands''. Volume 1. Superbrands. . He was a host and judge of the corporate reality television series ''

The Firm The FIRM is a brand of exercise videos and equipment currently owned by Gaiam. First released in 1986, the video series is best known for popularizing a hybrid of aerobic exercise and weight training. History In 1979, Anna Benson founded th ...

''.Huong, Thomas (17 August 2008)
Passion for German cars
. ''Cars.Bikes.Trucks.'', ''New Sunday Times''. Retrieved 25 August 2008.Chandran, Sheela (27 June 2007)
You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.
''The Star.'' Retrieved 27 June 2007. He also starred in ''

'' with

Chan Boon Yong Chan Boon Yong, a second-generation diamantaire born in Malaysia and currently based in Shanghai since 2008, is a prominent jeweller specialising in large diamonds and founder of The Carat Club. Upon graduating from the London School of Econom ...

. The second season of the hit show

première A premiere, also spelled première, (from , ) is the wikt:debut, debut (first public presentation) of a work, i.e. Play (theatre), play, film, dance, musical composition, or even a Performing arts#Performers, performer in that work. History R ...

d on 2 August 2008.Taib, Shuib (28 June 2007)
Looking for the head honcho
''New Straits Times.'' Retrieved 1 July 2007. Peter died on 21 November 2018.

Background

Pek hails from

Ipoh Ipoh (, ) is the capital city of the Malaysian States and federal territories of Malaysia, state of Perak. Located on the Kinta River, it is nearly north of Kuala Lumpur and southeast of George Town, Penang, George Town in neighbouring Penang ...

, Perak, Malaysia, and studied at St. Michael's Institution, before moving to Sydney, Australia when he was 13.Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. ''Malay Mail.'' Educated in Sydney, Pek qualified as a Chartered Designer in 1993.Omar, Aref (24 August 2008)
TV: Man with the brand
''Sunday People'', ''The New Sunday Times Magazine''. Retrieved 25 August 2008. He is the chief executive of the

and the executive producer of the

Publishing and design

Pek began his career in publishing as a columnist for Sydney-based ''Livewire Magazine'' in 1987.Pek, Peter (Jan 1989). "CCM Hits Hotline". ''Livewire'', p. 7. In the 1990s, Pek designed launch publications, having worked on the launch editions of ''

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

magazine'' and ''SkyPlus'' magazine (now known as ''

Sky Magazine Sky Magazine (or 'Sky Mag') was a magazine distributed to subscribers of the BSkyB satellite service Sky Digital. Availability The magazine was available to subscribers of the Variety Pack or all packs of entertainment. Content The magazine ...

'') for Sky TV. In 1995, he was appointed designer to '' The Voice'', Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of ''

'' newspaper, a British tabloid. In the late 1990s, Pek worked with ''The Guardian'' and ''The Observer'' newspapers. He was also the creative director of ''Galazee'' magazine for the Indian

satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...

station,

Zee TV ZEE TV also known as Z TV is an Indian Hindi language general entertainment pay television channel owned by Zee Entertainment Enterprises. It was launched on 1 October 1992 as the oldest privately owned television channel in India. History ...

.Editorial/Contents. (Aug 1996). ''Galaxzee'', p. 4. He had a stint at the ''

Australian Financial Review The ''Australian Financial Review'' (''AFR'') is an Australian compact daily newspaper with a focus on business, politics and economic affairs. The newspaper is based in Sydney, New South Wales, and has been published continuously since its foun ...

'' before being appointed in 1999 as editor-in-chief of

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

-based ''Food & Beverage Magazine''.

Television

In 2007, Pek appeared in ''

'',

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

's first

corporate A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of s ...

reality television program.

Radio

In 2008, Pek hosted his own talk show on Radio24. His program, ''Brand Malaysia with Peter Pek'' aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008.

Philanthropy

Rotarian Rotary International is one of the largest service organizations in the world. The self-declared mission of Rotary, as stated on its website, is to "provide service to others, promote integrity, and advance world understanding, goodwill, and pe ...

, Peter is a past president of the Rotary Club of Gombak, Kuala Lumpur, and district secretary (communications) for Rotary International District 3300. He is a trustee of the Rotary Club of Gombak Charity Foundation.(15 August 2008)
New president for Gombak Rotary Club
. ''The Star.'' Retrieved 15 August 2008. He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.

References

External links

* * {{DEFAULTSORT:Pek, Peter Art directors Malaysian publishers (people) Chartered designers Living people Malaysian businesspeople Malaysian radio personalities Malaysian people of Chinese descent Malaysian writers Malaysian editors Malaysian television personalities People from Ipoh Year of birth missing (living people) 20th-century Malaysian businesspeople 21st-century Malaysian businesspeople