History
In the United States,Early days
After protracted lobbying of Oftel throughout 1992, FleXtel launched the UK's first Personal Telephone Number Service, using the 0956 7xxxxx number range in December 1993, within the old One2One 0956 xxxxxx mobile number range.070 introduction
In 1995 the UK telecoms regulator, Oftel (nowFraudulent use
For two decades this service was plagued with "significant scamming activity" of various sorts as users can mistakenly assume they are calling a UK mobile telephone number that generally costs far less. :(For the telephone numbering plan context of 070 numbers see Telephone numbers in the United Kingdom).Call cost scams
A range of scams revolve around UK residents being tricked into making calls to 070 numbers that attract much larger than normal call costs.False UK number scams
In its full format (e.g. +44 70 0585 0070) an 070 number will be internationally recognisable as a UK number - even though it might in fact terminate to a mobile number anywhere - this feature is used in a variety of scams.Ofcom reforms
Concerned at the number of scams, Ofcom consulted on removing revenue share from the 070 range and this took effect in 2009. They had previously considered other options such as moving this service to the unused 06 number range or enforcing a pre-call announcement of the call charges. Although consulted on, those other remedies were never put into effect. Concerned at the lack of transparency and the high retail charges for calls to 070 numbers, Ofcom launched a call cost review in 2017. This led to a consultation in 2018 which recommended capping the termination rate or wholesale rate at no more than the rate for calling a mobile number. Those changes took effect on 1 October 2019 and several phone providers have already passed the saving on by now including calls to 070 numbers within inclusive allowances. It is reported that scams on this number range fell by 75% in the year following this change.See also
* Personal Numbers, similar service in Spain * Area code 700, similar US service * Follow-me, similar concept for PBXs * Virtual number * Universal Personal TelecommunicationsReferences
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