Sports Entertainment Group (SEG), formerly Pacific Star Network, is an Australian sports media content and entertainment business. SEG is the owner and parent company of

Sports Entertainment Network Sports Entertainment Network (SEN), formerly Crocmedia, is an Australian radio and television distribution company established in 2006. SEN's parent company is Sports Entertainment Group (SEG), formerly Pacific Star Network. History Sports En ...

(SEN).

History

After going through a number of name changes in the 1990s and early 2000s, the company was known as Pacific Star Network for 16 years. In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal. They sold Morrison Media Services to

Nextmedia Nextmedia Pty Limited (styled as nextmedia) is an Australian media company which publishes special interest magazines in the sport, humor, and hobby (among others). The company is headquartered in Sydney and owned by The Forum Media Group, a Ge ...

in September 2018. In January 2018, Pacific Star Network acquired 100 per cent of equity in

Crocmedia Sports Entertainment Network (SEN), formerly Crocmedia, is an Australian radio and television distribution company established in 2006. SEN's parent company is Sports Entertainment Group (SEG), formerly Pacific Star Network. History Sports Ent ...

. In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network (SEN). Two months later, Pacific Star Network changed its name to Sports Entertainment Group (SEG). In September 2023, it was reported that SEG posted a $9.2 million loss in the 2022–23 financial year. The company reportedly asked for

covenant Covenant may refer to: Religion * Covenant (religion), a formal alliance or agreement made by God with a religious community or with humanity in general ** Covenant (biblical), in the Hebrew Bible ** Covenant in Mormonism, a sacred agreement b ...

relief from the bank in the June quarter. In November 2023, it was reported that SEG required a cash injection or new investors in the next nine months to survive. To finish the year, SEG sold 3.75 per cent of their sporting teams business, SEN Teams, and received $1.5 million in investor funds from new individual shareholders.

SEN Teams

SEG's sporting teams business, SEN Teams, is the owner of five clubs as of December 2024. Under Pacific Star Network and Crocmedia, the company owned 25 percent of National Basketball League (NBL) team

Melbourne United Melbourne United is an Australian professional basketball team based in Melbourne, Victoria. United compete in the National Basketball League (NBL) and play their home games at John Cain Arena. The team made their debut in the NBL in 1984 ...

between 2018 and 2021. In July 2021, SEG purchased rival NBL team the

Perth Wildcats The Perth Wildcats are an Australian professional basketball team based in Perth, Western Australia. The Wildcats compete in the National Basketball League (Australia), National Basketball League (NBL) and play their home games at Perth Arena, ...

for roughly $8.5 million. In November 2021, SEG's New Zealand subsidiary purchased New Zealand National Basketball League (NZNBL) team the

Otago Nuggets The Otago Nuggets are a New Zealand professional men's basketball team based in Dunedin. The Nuggets compete in the National Basketball League (NBL) and play their home games at the Edgar Centre. For sponsorship reasons, they are known as the ...

. In March 2022, SEN unveiled the

Southern Hoiho Southern may refer to: Businesses * China Southern Airlines, airline based in Guangzhou, China * Southern Airways, defunct US airline * Southern Air, air cargo transportation company based in Norwalk, Connecticut, US * Southern Airways Express ...

for the inaugural

Tauihi Basketball Aotearoa The Tauihi Basketball Aotearoa is a women's professional basketball league in New Zealand. History In December 2021, a new women's national basketball league was established for 2022 with five new franchises. The league's name ''Tauihi Basket ...

season. SEN Teams purchased

Women's National Basketball League The Women's National Basketball League (WNBL) is a professional women's basketball list of basketball leagues, league in Australia composed of eight teams. The league was founded in 1981 and is the Women's sports, women's counterpart to the Na ...

(WNBL) team the

Bendigo Spirit The Bendigo Spirit are an Australian professional basketball team based in Bendigo, Victoria. The Spirit play in the Women's National Basketball League (WNBL) and play their home games at Bendigo Stadium, Red Energy Arena. The team debuted in the ...

in April 2022 and acquired a

Super Netball Super Netball, also known as Super Netball League or its sponsored name Suncorp Super Netball, is a professional netball league in Australia. It superseded the trans-Tasman ANZ Championship, which also included teams from New Zealand, as the to ...

team licence in July 2023, which became the

Melbourne Mavericks Melbourne Mavericks is an netball in Australia, Australian professional netball team who have competed in Suncorp Super Netball (SSN) since the 2024 season. The club is operated by the Sports Entertainment Group (SEG) and is based at the Waverley ...

. In May 2024,

Basketball Australia Basketball Australia (BA), officially registered as BA Limited, is the governing body for basketball in Australia. Established in 1939, BA is a not-for-profit organisation responsible for overseeing basketball at all levels in Australia. B ...

granted SEN Teams permission to run a second WNBL club. On 13 June 2024, the

Perth Lynx The Perth Lynx are an Australian professional basketball team based in Perth, Western Australia. The Lynx compete in the Women's National Basketball League (WNBL) and play their home games at both WA Basketball Centre, Bendat Basketball Centre ...

's WNBL licence was transferred to Perth Lynx Pty Ltd, an organisation owned by SEN Teams investors Christian Hauff and Jodi Millhahn. On 10 December 2024, SEN Teams took over from Hauff and Millhahn as majority owners of the Lynx. SEG chief executive Craig Hutchison later revealed the timing of the sale of the Perth Wildcats prevented SEN Teams from completing a deal to own the Perth Lynx earlier in 2024. In July 2024, SEG agreed to sell 90% of their 95% shareholder ownership of the Perth Wildcats to MT Arena Capital Investment at an estimated value of $40 million. On 14 August 2024, SEG officially sold 52.5 per cent of the club for $21 million to WA businessman

Mark Arena Mark Arena (born 28 September 1984) is an Australian businessman and cyber security entrepreneur. He co-founded Intel 471 in 2014 and became majority owner of the Perth Wildcats basketball team in 2024. Early life Arena was born in Perth, Weste ...

. SEG subsequently shifted to the position of minority shareholders of the Wildcats. Arena will provide another payment of $15 million in 2026 to receive an extra 37.5 per cent and can then buy the entire club in 2028. In March 2025, SEG announced its intention to exit its involvement in both the Southern Hoiho and Otago Nuggets basketball teams, effective at the conclusion of the

2025 New Zealand NBL season The 2025 NBL season is the 44th season of the National Basketball League. The competition increased to 12 teams in 2025 with the debut of the Indian Panthers, but later decreased to 11 teams in May following the withdrawal of the Panthers. The ...

. On 6 June 2025, it was announced that SEG would transfer ownership of the Hoiho and Nuggets to a collective of local Dunedin community supporters on 31 July 2025.

Assets

* BallPark Entertainment * Bravo Management ** Precision Sports and Entertainment Group *

** AFL Record **

6EL Spirit Radio Network was a commercial radio network covering regional Western Australia. It was part of the Redwave Media Group owned by Seven West Media and broadcast to most towns and regional centers in Western Australia including Bunbury, W ...

1116 SEN 1116 SEN (call sign 3AK) is an Australian radio station in Victoria, Australia. Owned and operated by Sports Entertainment Group, it broadcasts a sports radio format. It commenced broadcasting on 29 November 1931 as 3AK, the station currently ...

** 693 SENQ **

SEN SA 1116 SEN (call sign 3AK) is an Australian radio station in Victoria, Australia. Owned and operated by Sports Entertainment Group, it broadcasts a sports radio format. It commenced broadcasting on 29 November 1931 as 3AK, the station currently ...

SEN Track SEN Track is an Australian radio network operated by Sports Entertainment Network, a division of Pacific Star Network. The network launched on 28 March 2020 and broadcasts live coverage of horse, thoroughbred and greyhound racing to nine cities ...

** Sports Entertainment Network New Zealand (SENZ) ** SEN Teams ***

(WNBL) ***

(Super Netball) ***

(NZNBL) ***

(WNBL) ***

(NBL) (minority shareholders) ***

(

) * Rainmaker / Rapid TV

References

External links

* {{Sports Entertainment Network, state=collapsed Companies listed on the Australian Securities Exchange Australian radio networks Magazine publishing companies of Australia Australian companies established in 2001 Publishing companies established in 2001 Mass media in Melbourne