Operative may refer to:
Operative is an American advertising company, founded and with headquarters in New York City in 2000 and offices in Denver, Atlanta, London, India, Brazil, Israel, Romania, Australia and the Netherlands. It provides media companies with ad manag ...
, an advertising company, founded 2000
* ''The Operative'' (film)
, a 2019 thriller film
The Operative (Firefly)
This page lists characters from the television program, television series ''Firefly (TV series), Firefly''.
Malcolm Reynolds ("Mal"), played by Nathan Fillion, is owner and captain of the Firefly-class spacesh ...
, a character from the ''Firefly'' media franchise
* '' The Operative: No One Lives Forever
'', a 2000 video game
* Agent (disambiguation)