OpenMarket Inc. is a privately owned subsidiary of

Infobip Infobip provides full-stack communications platform-as-a-service with a global reach across six continents. Services include omnichannel communications, contact center, chatbot, customer engagement and customer data platforms as well as identity ...

that provides

cloud-based Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mult ...

mobile messaging solutions to enterprises, including global one-way and two-way

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

, MMS, RCS,

short codes codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators ...

, local numbers and text-enabled toll-free messaging solutions. The company is headquartered in

Seattle, Washington Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...

, United States, with offices in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, Sydney,

Pune Pune (; ; also known as Poona, ( the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million As of 2021, Pune Metropolitan Region is the largest i ...

, and Guadalajara.

History

OpenMarket began as part of Qpass, a technology company that specialized in providing the infrastructure for electronic payments. In February 2006, Qpass acquired Simplewire, a provider of mobile messaging, payments and other services, which began operations in 1999. In June 2006,

Amdocs Amdocs ( he, אמדוקס) is a multinational corporation that was founded in Israel and currently headquartered in Chesterfield, Missouri, with support and development centers located worldwide. The company specializes in software and services ...

, acquired Qpass and separated the company into two divisions, OpenMarket became the division focused on enterprise mobile services. Later in June 2006, OpenMarket launched OpenMarket Exchange, a web-based system that enabled media companies and service providers to process direct-to-consumer mobile transactions. On 23 March 2010, at the International CTIA Wireless conference, Amdocs announced the acquisition of MX Telecom, a London-based mobile messaging and payments aggregator for approximately $104 million.

acquired MX Telecom with the aim of expanding the OpenMarket business into new international markets with its CMX2 platform. In May 2010; OpenMarket announced enhancements to the CMX2 product, now known as the OpenMarket Mobile Engagement Platform. In late 2017, OpenMarket announced its expansion into RCS.

About

OpenMarket offers its suite of mobile messaging and engagement solutions to enterprises globally in a variety of industry sectors, including retail, financial services, high tech, call center, logistics, and travel and hospitality. These solutions support use cases across the organization such as customer feedback surveys, appointment reminders, emergency alerts, mobile coupons, and secure PIN authentication. The company processes more than one billion application-to-peer mobile messaging interactions per month, connecting businesses to over three billion users and six billion devices worldwide. It services over 400 enterprises globally, including four of the top 10 most respected global brands. On 17 February 2016, OpenMarket announced the launch of its global mobile messaging partner program, which brings together third-party solutions for companies interested in leveraging functionality beyond basic SMS. In 2018, OpenMarket began offering Rich Communication Services (RCS).

Surveys

In 2014, OpenMarket commissioned a survey by

International Data Corporation International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...

(IDC) on how enterprises use text messaging to communicate with their customers and employees. The survey was done with 600 respondents in the US, UK and eight countries in Europe and Asia. In March 2016, Retail Week and OpenMarket surveyed 1,000 consumers aged 18–34 to find out more about their communication preferences on mobile. The results showed that 38% of respondents want to be contacted by retailers via SMS, with 83% of them wanting to get order confirmations, delivery information and click-and-collect information. In April 2016, OpenMarket conducted a survey among 500 millennials on their communication preferences. The survey revealed that over 75% millennials prefer texting over talking on phone.

References

External links

* {{Official website, http://www.openmarket.com American companies established in 1999 Telecommunications companies of the United States Amdocs

History

About

Surveys

See also

References

External links