Offa's Country is a

sustainable tourism Sustainable tourism is a concept that covers the complete tourism experience, including concern for Impacts of tourism, economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs o ...

project developed under the 2009 Welsh-English Border Strategic Regeneration Programme. The programme is funded by the

Welsh Government The Welsh Government ( ) is the Executive (government), executive arm of the Welsh devolution, devolved government of Wales. The government consists of Cabinet secretary, cabinet secretaries and Minister of State, ministers. It is led by the F ...

Natural England Natural England is a non-departmental public body in the United Kingdom sponsored by the Department for Environment, Food and Rural Affairs. It is responsible for ensuring that England's natural environment, including its land, flora and fauna, ...

and

Advantage West Midlands Advantage West Midlands was established in 1999 as one of nine regional development agencies (RDAs) in England. RDAs were created by the UK Government to drive sustainable economic development and social and physical regeneration through a busi ...

. Partnerships have been developed between the bodies responsible for the four protected landscapes along a corridor including the administrative border and

Offa's Dyke Offa's Dyke () is a large linear Earthworks (Archaeology), earthwork that roughly follows the England–Wales border, border between England and Wales. The structure is named after Offa of Mercia, Offa, the Anglo-Saxons, Anglo-Saxon king of Mer ...

itself, namely

Brecon Beacons National Park Brecon Beacons National Park, officially named Bannau Brycheiniog National Park (), is a National parks of the United Kingdom, national park in Wales. It is named after the Brecon Beacons (), the mountain range at its centre. The national park ...

Clwydian Range AONB The Clwydian Range and Dee Valley () is a designated Area of Outstanding Natural Beauty (AONB; also known as a ''National Landscape'') located in north-east Wales, covering the Clwydian Range (), and the valley of the River Dee (). Designat ...

Shropshire Hills AONB The Shropshire Hills National Landscape is a designated Area of Outstanding Natural Beauty (AONB) in Shropshire, England. It is located in the south of the county, extending to its border with Wales. Designated in 1958, the area encompasses o ...

and the

Wye Valley AONB The Wye Valley () is a valley in Wales and England. The River Wye () is the Rivers of Great Britain#Longest rivers in the United Kingdom, fourth-longest river in the United Kingdom. The upper part of the valley is in the Cambrian Mountains an ...

together with the Offa's Dyke National Trail. Various other local and quasi-governmental bodies from either side of the border are also involved. The first phase of the project, encouraging more walking tourism, was Walking with Offa, launched in October 2011 at the Offa's Dyke Centre in

Knighton, Powys Knighton ( or ) is a market town and community on the River Teme, straddling the border between Powys, Wales and Shropshire, England. It lies in the traditional county of Radnorshire. Originally an Anglo-Saxon settlement, Knighton is located ...

References

{{reflist Sustainable tourism England–Wales border Tourism in England Tourism in Wales