OCESA (formerly Operadora De Centro De Espectaculos S.A.) is a Mexican concert promoter founded in 1990 by Alejandro Soberon Kuri. The company organizes

concert A concert, often known informally as a gig or show, is a live performance of music in front of an audience. The performance may be carried by a single musician, in which case it is sometimes called a recital, or by a musical ensemble such as an ...

music festival A music festival is a festival, community event with music, performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock music, rock, blues, folk music, folk, jazz, classical music), nation ...

s, and other live events. It is currently the largest music promoter in Mexico. It is headquartered in the

Hipódromo de las Américas Hipódromo de las Américas is a thoroughbred and quarter-horse race track in Mexico City, Mexico that had its inaugural meeting on March 6, 1943. It is located approximately four and one-half miles from the downtown district, on Lomas de Sotelo ...

Mexico City, Mexico Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. OCESA is a subsidiary of

Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...

and

Grupo CIE Grupo CIE (Corporacion Interamericana de Entretenimiento. Spanish for: Interamerican Entertainment Corporation) is a Mexican entertainment and media company. It is leader of Latin American entertainment sector, focusing especially on the markets ...

History

In 1994, Bruce Moran, president of OCESA Presents, attempted to bring more foreign artists into Mexico. As part of this initiative, the company organized shows and concert tours with artists such as

Pink Floyd Pink Floyd are an English Rock music, rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experiments ...

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

and

Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer * Sailboat designs by W. D. Schock Corp ** Santana 20 ** Santan ...

. During Moran's tenure, the company also began to expand into

talent management Talent management (TM) is the anticipation of required human capital for an organization and the planning to meet those needs. The field has been growing in significance and gaining interest among practitioners as well as in the scholarly deba ...

when it took over part of the operations of Ogden Entertainment Services, its majority owner at the time, and hired its personnel. In 2019 Live Nation planned to acquire a controlling stake in OCESA for $500 million, purchasing Mexican mass media company

Televisa Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April ...

's 40% stake. Live Nation backed out in May 2020.

stated that it was considering legal options after this. However, Live Nation Entertainment resumed its acquisition on September 13, 2021

Subsidiaries

OCESA's theater division is Ocesa Teatro. OCESA also owns the record label and talent agency

OCESA Seitrack OCESA Seitrack (formerly Seitrack Management and Seitrack Música) is a Mexican entertainment company established in 2002, owned by Grupo CIE through its OCESA subsidiary. The company operates as a record label, music publisher and talent agenc ...

References

External links

OCESA website
Electronic music event management companies Festival organizations in North America Companies based in Mexico City Music promoters Entertainment companies established in 1990 {{Mexico-company-stub