Novertur is an online business

matchmaking Matchmaking is the process of matching two or more people together, usually for the purpose of marriage, in which case the matchmaker is also known as a marriage broker. The word is also used in the context of sporting events such as boxing, in ...

and b2b

social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, ac ...

dedicated to small and mid-sized enterprises (SMEs) and their

international business development International business development evolves through the normal processes of trade, foreign direct investment, capital flows, migration, and the advancement of technology in undeveloped nations. In order to achieve sustainable global business develop ...

. Created in 2012 and launched in 2013, the Novertur network has thousands of active companies and provide access to information from more than ten thousands of SMEs in the world (data of May 2013). Following the

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

trend, Novertur has been created to solve the problem of developing networks so to enter foreign markets, a recurring problem for small and mid-sized companies which are usually poorly equipped to grow international. Novertur has the particularity of mixing business matching with

Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...

technologies. The matchmaking system of Novertur is developed in collaboration with the

University of Applied Sciences Western Switzerland The University of Applied Sciences and Arts of Western Switzerland (french: HES-SO Haute école spécialisée de Suisse occidentale) is situated in Western Switzerland. It is formally accredited by the Swiss Accreditation Council. The universit ...

HE ARC (Berne, Jura, Neuchâtel) and co-financed by the Swiss Confederation. This technology enables to automatically find complementary business partners abroad, while social networking tools allow to develop business relationships and trust. Moreover, the platform provides adapted profiles to providers of services and non-profit organizations that are supporting SMEs' expansion. The site has a strong focus on companies located in European countries (Germany, Italy, UK, France) as well as a in India and Asia-Pacific countries. In 2013, it included mainly companies operating in the machinery, food production, textiles, and cleantech sectors.L'Agefi: Plateforme Internet d'aide à l'internationalisation
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References

{{Reflist Companies established in 2012 Swiss social networking websites