HOME

TheInfoList



OR:

Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of ...
's largest airline. It is the fourth largest
low-cost carrier A low-cost carrier or low-cost airline (occasionally referred to as '' no-frills'', ''budget'' or '' discount carrier'' or ''airline'', and abbreviated as ''LCC'') is an airline that is operated with an especially high emphasis on minimizing op ...
in Europe behind
Wizz Air Wizz Air, legally incorporated as Wizz Air Hungary Ltd. ( hu, Wizz Air Hungary Légiközlekedési Zrt.) is a Hungarian ultra-low-cost carrier with its head office in Budapest, Hungary. The airline serves many cities across Europe, as well as ...
,
easyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate air ...
and
Ryanair Ryanair is an Irish ultra low-cost carrier founded in 1984. It is headquartered in Swords, Dublin, Ireland and has its primary operational bases at Dublin and London Stansted airports. It forms the largest part of the Ryanair Holdings famil ...
, the second-largest airline in
Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and S ...
, and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency
domestic flight A domestic flight is a form of commercial flight within civil aviation where the departure and the arrival take place in the same country. Airports serving domestic flights only are known as domestic airports. Domestic flights are generally ...
schedule within Scandinavia and Finland, and to business destinations such as London, as well as to holiday destinations in the
Mediterranean The Mediterranean Sea is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean Basin and almost completely enclosed by land: on the north by Western and Southern Europe and Anatolia, on the south by North Africa, and on ...
and the
Canary Islands The Canary Islands (; es, :es:Canarias, Canarias, ), also known informally as the Canaries, are a Spanish Autonomous communities of Spain, autonomous community and archipelago in the Atlantic Ocean, in Macaronesia. At their closest point to ...
, transporting over 30 million people in 2016. The airline is known for its distinctive
livery A livery is an identifying design, such as a uniform, ornament, symbol or insignia that designates ownership or affiliation, often found on an individual or vehicle. Livery will often have elements of the heraldry relating to the individual or ...
of white with a red nose, with portraits of high achievers on the tail fins of its aircraft. Norwegian's flights are operated by itself as well as fully owned subsidiaries, including Norwegian Air Sweden and Norwegian Air Norway. Each airline holds a unique air operator's certificate (AOC) but shares branding,
corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by ...
, and commercial functions with the rest of the Group. Until December 2019, Norwegian also owned and operated
Norwegian Air Argentina Norwegian Air Argentina S.A.U. was an Argentine low-cost airline. The airline operated Boeing 737-800 aircraft, with bases in Buenos Aires and Córdoba. All aircraft were registered in Argentina. On 4 December 2019, parent company Norwegian Ai ...
, which operated domestic flights within the country. Until January 2021, Norwegian's former long-haul subsidiaries
Norwegian Air UK Norwegian Air UK Ltd was a British airline and a fully integrated subsidiary of low-cost airline Norwegian Air Shuttle, using its corporate identity. The airline operated Boeing 787-9 aircraft on scheduled services between Europe, Asia, and th ...
and Norwegian Long Haul operated long-haul flights on behalf of the company, after which both subsidiaries were put into
liquidation Liquidation is the process in accounting by which a company is brought to an end in Canada, United Kingdom, United States, Ireland, Australia, New Zealand, Italy, and many other countries. The assets and property of the company are redistrib ...
when long-haul operations were ended due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. Until April 2021, Norwegian utilised Ireland-based
Norwegian Air International Norwegian Air International was an Irish airline and fully integrated subsidiary of Norwegian Air Shuttle, using its corporate identity. It operated flights to destinations in Europe and the Middle East from various European bases, and was hea ...
for European-based operations outside of Norway or Sweden.


History


1993–2001: Beginnings as a regional airline

Norwegian Air Shuttle (NAS) was founded on 22 January 1993 to take over the
regional airline A regional airline is a general classification of airline which typically operates scheduled passenger air service, using regional aircraft, between communities lacking sufficient demand or infrastructure to attract mainline flights. In North ...
services produced by Busy Bee for Braathens in Western Norway. Busy Bee, founded in 1966, was a subsidiary of Braathens that operated a fleet of
Fokker 50 The Fokker 50 is a turboprop-powered airliner, designed as an improved version of the successful Fokker F27 Friendship. The Fokker 60 is a stretched freighter version of the Fokker 50. Both aircraft were manufactured and supported by Dutch airc ...
aircraft on
charter A charter is the grant of authority or rights, stating that the granter formally recognizes the prerogative of the recipient to exercise the rights specified. It is implicit that the granter retains superiority (or sovereignty), and that the re ...
services. This included the network of regional services between cities on the west coast of Norway operated on wet lease for the mother company. Following Busy Bee's bankruptcy in December 1992, NAS took over three leased
Fokker 50 The Fokker 50 is a turboprop-powered airliner, designed as an improved version of the successful Fokker F27 Friendship. The Fokker 60 is a stretched freighter version of the Fokker 50. Both aircraft were manufactured and supported by Dutch airc ...
aircraft, and started operating from Bergen Airport, Flesland to Haugesund Airport, Karmøy, as well as from
Bergen Bergen (), historically Bjørgvin, is a city and municipalities of Norway, municipality in Vestland county on the Western Norway, west coast of Norway. , its population is roughly 285,900. Bergen is the list of towns and cities in Norway, secon ...
to
Molde Airport, Årø Molde Airport ( no, Molde lufthavn; ) is an international airport serving the town of Molde, Norway. It is on the shore of the Moldefjord at Årø, east of town center. The airport's catchment area covers the district of Romsdal. The airport fe ...
or Kristiansund Airport, Kvernberget, and onwards to
Trondheim Airport, Værnes Trondheim Airport ( no, Trondheim lufthavn; ) is an international airport serving Trondheim, a city and municipality in Trøndelag county, Norway. The airport is located in Værnes, a village in the municipality of Stjørdal in Trøndelag ...
. The company was established and owned by former Busy Bee employees and initially had a workforce of fifty. It was based in Bergen, but later established a technical base in
Stavanger Stavanger (, , American English, US usually , ) is a city and municipalities of Norway, municipality in Norway. It is the fourth largest city and third largest metropolitan area in Norway (through conurbation with neighboring Sandnes) and the a ...
. From 1 April 1994, the airline also began service from Bergen to Ålesund Airport, Vigra. In 1995, the company received its fourth Fokker 50s, and had a revenue of NOK 86.6 million and a profit of NOK 2.9 million. It flew 50 daily services. By 1999, the company had six Fokker 50s and flew 500,000 passengers on 20,000 flights. The company had a revenue of NOK 172 million and a profit of NOK 13 million. On 2 June 2000, NAS bought the helicopter operator
Lufttransport Lufttransport is a Norwegian helicopter and fixed-wing airline that operates primarily air ambulance helicopters and planes for the Norwegian and Swedish governments. In addition the airline offers services including surveillance for the Norweg ...
from Helikopter Service. In 2000, the NAS fleet was expanded to seven Fokker 50s. From 2 January 2001, several Braathens routes were terminated, including the NAS-operated services from Kristiansund to Trondheim and Molde. The route from Bergen to Haugesund, and Bergen–Molde–Trondheim were reduced.


2002–2009: Emergence as a low-cost carrier

On 7 January 2002, NAS took over the route from Stavanger to Newcastle, flying two round trips per day; this was the first route on which the airline did not wet lease the aircraft to Braathens, but operated the route in its own right. After Braathens was bought by Scandinavian Airlines System (SAS) in November 2001, all contracts that Norwegian had with Braathens for the routes on the Norwegian west coast were cancelled by SAS, as it wanted its subsidiary
SAS Commuter SAS Commuter, also branded as Scandinavian Commuter, was a regional airline which operated in Denmark, Norway and Sweden. A sister company of Scandinavian Airlines (SAS), it operated various regional services on behalf of the Scandinavian fl ...
to take the routes over. NAS had an 18-month cancellation period in its contract with Braathens; however, this was not respected by SAS - the contracts were terminated without notice. Following the purchase of Braathens by SAS, and the subsequent termination of its contracts, NAS announced in April 2002 that it would start domestic scheduled services as a low-cost carrier on the busiest routes. From 1 September 2002, the airline re-branded as Norwegian. The airline opened its second hub at
Warsaw Frederic Chopin Airport Warsaw Chopin Airport ( pl, Lotnisko Chopina w Warszawie, ) is an international airport in the Włochy district of Warsaw, Poland. It is Poland's busiest airport with 18.9 million passengers in 2019, thus handling approximately 40% of th ...
in Poland, flying to Central European destinations. There were two
Boeing 737 The Boeing 737 is a narrow-body aircraft produced by Boeing at its Renton Factory in Washington. Developed to supplement the Boeing 727 on short and thin routes, the twinjet retains the 707 fuselage width and six abreast seating with two u ...
operating from Warsaw. (The base was closed in 2010.) Norwegian announced on 24 April 2007 that it had bought 100% of the Swedish low-cost airline
FlyNordic FlyNordic was an airline based in Stockholm, Sweden. It operated scheduled and charter services in Scandinavia and Europe. Its main base was Stockholm-Arlanda Airport, Stockholm. In 2007 the airline was bought by Norwegian Air Shuttle and be ...
from
Finnair Finnair ( fi, Finnair Oyj, sv, Finnair Abp) is the flag carrier and largest airline of Finland, with its headquarters in Vantaa on the grounds of Helsinki Airport, its hub. Finnair and its subsidiaries dominate both domestic and international ...
plc, becoming the largest low-cost airline in Scandinavia. As payment for the shares in FlyNordic, Finnair received a 5% share stake in Norwegian. On 30 August 2007, Norwegian ordered 42 new Boeing 737-800 aircraft, with
options Option or Options may refer to: Computing *Option key, a key on Apple computer keyboards *Option type, a polymorphic data type in programming languages *Command-line option, an optional parameter to a command *OPTIONS, an HTTP request method ...
for 42 more, an order worth US$3.1 billion.Reuters
Norwegian Air places $3.1 bln Boeing order
/ref> This order was later increased by six aircraft in November 2009. In July 2010 15 of the options were converted to orders, and in June 2011 15 more options were converted, bringing the total order of new, owned 737-800s to 78 aircraft with 12 remaining options. Additionally, Norwegian introduced leased Boeing 737-800 aircraft into the fleet. The first leased 737-800 arrived at Oslo Airport, Gardermoen, Norway, on 26 January 2008. In April 2010, Norwegian started flights from Oslo-Gardermoen and
Stockholm Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropo ...
to Helsinki-Vantaa Airport. During early 2011, Norwegian had three aircraft stationed in Helsinki, and introduced domestic flights to Oulu Airport and Rovaniemi Airport on 31 March 2011. In May, flights to nine additional international destinations began.


2010–2017: Rapid expansion, and long-haul operations

In October 2009, Norwegian had announced that it intended to start flights from Oslo to New York City and Bangkok, for which new intercontinental aircraft were required. In 2010, it said it was considering up to 15 intercontinental destinations from Scandinavia, and would also consider services to South America and Africa. On 8 November 2010, Norwegian announced that it had contracted to lease two new
Boeing 787 Dreamliner The Boeing 787 Dreamliner is an American Wide-body aircraft, wide-body jet airliner developed and manufactured by Boeing Commercial Airplanes. After dropping its unconventional Boeing Sonic Cruiser, Sonic Cruiser project, Boeing announced th ...
s with delivery in 2012; and that it was negotiating the leasing of additional aircraft. On 25 January 2012, Norwegian announced the largest orders of aircraft in European history. The orders consisted of 22 Boeing 737-800 and 100 Boeing 737 MAX 8 aircraft with options for another 100 of the latter; and for 100 Airbus A320neos with options for another 50. In late October 2012, the airline announced a new base at London Gatwick from spring 2013 with three Boeing 737-800s to be used on new international routes from London to leisure destinations in Spain, Portugal, France, Italy and Croatia. All announced routes were to be flown in competition with airlines such as
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
,
easyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate air ...
and
Thomson Airways Thomson may refer to: Names * Thomson (surname), a list of people with this name and a description of its origin * Thomson baronets, four baronetcies created for persons with the surname Thomson Businesses and organizations * SGS-Thomson M ...
. In 2016 Norwegian won its first charter contract in the United States, flying three Boeing 737-800s out of Chicago/Rockford International Airport and General Mitchell International Airport in Milwaukee to Mexico and the Caribbean from December 2016 to April 2017 for Apple Vacations and Funjet Vacations. By February 2017, Norwegian had expanded to the point that it became Scandinavia's largest airline. On 20 April 2017, Norwegian announced its second long-haul destination in
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
, with flights between London's
Gatwick Airport Gatwick Airport (), also known as London Gatwick , is a major international airport near Crawley, West Sussex, England, south of Central London. In 2021, Gatwick was the third-busiest airport by total passenger traffic in the UK, after ...
and
Singapore Changi Airport Singapore Changi Airport, commonly known as Changi Airport , is a major civilian international airport that serves Singapore, and is one of the largest transportation hubs in Asia. As one of the world's busiest airports by international passe ...
, using Boeing 787s operated by
Norwegian Air UK Norwegian Air UK Ltd was a British airline and a fully integrated subsidiary of low-cost airline Norwegian Air Shuttle, using its corporate identity. The airline operated Boeing 787-9 aircraft on scheduled services between Europe, Asia, and th ...
. (These flights ended on 11 January 2019.) On 29 June 2017, Norwegian took delivery of its first Boeing 737 MAX, which featured Freddie Laker on its tailfin and was registered to
Norwegian Air International Norwegian Air International was an Irish airline and fully integrated subsidiary of Norwegian Air Shuttle, using its corporate identity. It operated flights to destinations in Europe and the Middle East from various European bases, and was hea ...
. The parent company, Norwegian Air Shuttle, would later accept its first Boeing 737 MAX on 13 August 2018, the aircraft featuring
Oscar Wilde Oscar Fingal O'Flahertie Wills Wilde (16 October 185430 November 1900) was an Irish poet and playwright. After writing in different forms throughout the 1880s, he became one of the most popular playwrights in London in the early 1890s. He is ...
on its tailfin.


2018–2021: Restructuring and changes in strategy

To finance its aggressive growth involving the inauguration of many new routes, the hiring and training of new employees, and the accepting of aircraft deliveries, Norwegian sold some of its shares in Bank Norwegian in June and December 2017, and participated in the sale and
leaseback Leaseback, short for "sale-and-leaseback", is a financial transaction in which one sells an asset and leases it back for the long term; therefore, one continues to be able to use the asset but no longer owns it. The transaction is generally done ...
of its owned aircraft. Norwegian changed its strategy from growth to profitability in 2018, and in January 2019, the airline announced restructuring measures consisting of the closure of several crew bases mostly for its Boeing 737 operations outside Norway, as well as a possible revision of its aircraft order books, including the cancellation of nearly its entire
Airbus A320neo family The Airbus A320neo family is a development of the A320 family of narrow-body airliners produced by Airbus. The A320neo family (''neo'' for "new engine option") is based on the previous A319, A320 and A321 ( enhanced variant), which was then r ...
order. On 12 March 2019, the group grounded all of its Boeing 737 MAX aircraft, on the advice of the
EASA The European Union Aviation Safety Agency (EASA) is an agency of the European Union (EU) with responsibility for civil aviation safety. It carries out certification, regulation and standardisation and also performs investigation and monito ...
, after the Ethiopian Airlines and Lion Air crashes. On 11 July 2019, the company's founder and CEO
Bjørn Kjos Bjørn Kjos (born 18 July 1946) is a Norwegian aviator, lawyer, and business magnate. He is best known as the founder and CEO of Norwegian Air Shuttle, briefly Scandinavia's largest airline, and Europe's third largest low-cost airline. Early l ...
stepped down as CEO. Kjos explained his decision by citing his age and the company's growing need for fresh leadership. Chief Financial Officer Geir Karlsen stepped in as interim CEO. In the past year of restructuring, Norwegian's stock price dropped more than 85% from the previous year, largely blamed on the Boeing 737 MAX groundings. In an effort to delay its bond repayment of $380 million by two years, Norwegian offered its slots at Gatwick for collateral. Jacob Schram, a former gas executive, was named Kjos' replacement as CEO on 20 November 2019 and joined the company in January 2020.


2020: COVID-19 pandemic and seeking of government aid

In 2020, the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
impacted Norwegian's finances and operations, and its value on the open market dropped nearly 80% in the weeks leading up to Black Thursday. On 16 March 2020, the airline announced it was cancelling 85% of its flights and laying off 7,300 workers. On 20 April 2020, the airline reported the bankruptcy of various staffing subsidiaries and the termination of agreements with OSM Aviation, each of which were responsible for staffing the airline's flights from its crew bases outside of Norway, France, and Italy, affecting 4,700 workers. On 27 April 2020, Norwegian outlined its plans to qualify for a governmental loan from the Norwegian state, including the conversion of its debt and leasing commitments to
equity Equity may refer to: Finance, accounting and ownership *Equity (finance), ownership of assets that have liabilities attached to them ** Stock, equity based on original contributions of cash or other value to a business ** Home equity, the diff ...
, its intention to reduce its active fleet to seven Boeing 737-800 aircraft operating solely on domestic routes within Norway, and to postpone operations outside of Norway (including to the rest of Europe and intercontinental long-haul flights) until March 2021. The airline presented these plans as creating a "New Norwegian", further planning to reinstate additional aircraft and operations as demand would allow, and to ultimately operate between 110 and 120 aircraft, down from the 160+ aircraft it operated before the crisis. Shares in the airline continued to decrease in value in anticipation of the airline converting its debt to equity, which occurred on 20 May 2020, resulting in companies leasing aircraft to the airline (including AerCap and
BOC Aviation BOC Aviation is a majority state-owned global aircraft operating leasing company and the largest aircraft operating leasing company headquartered in Asia, as measured by the value of owned aircraft. BOC Aviation is listed on the Hong Kong Stock ...
) becoming the airline's largest shareholders. On 17 June 2020, Norwegian began adding additional flights for the month of July from Norway to Denmark and Sweden, as well as from Scandinavia to other European countries including Italy, Portugal, Spain, and the UK among others as demand recovered and countries reopened. On 29 June 2020, the airline announced it had cancelled all of its remaining orders from Boeing, consisting of 92 Boeing 737 MAXs, five Boeing 787s, and service agreements related to both aircraft types. After receiving aid from the Norwegian government, Norwegian had also sought a credit guarantee for a loan through the Swedish government, which the government described as being eligible for airlines with a Swedish operating permit and its main operations or headquarters in Sweden through the start of 2020. The Swedish government had allocated a total of 5 billion SEK in credit guarantees for potential candidate airlines, intending the candidates to be financially viable and essential to the Swedish aviation infrastructure, and noted that it had allocated 1.5 billion SEK to
Scandinavian Airlines Scandinavian Airlines, more commonly known and styled as SAS, is the flag carrier of Denmark, Norway, and Sweden. ''SAS'' is an abbreviation of the company's full name, Scandinavian Airlines System or legally Scandinavian Airlines System Denmar ...
, which is headquartered in Sweden. While Norwegian through itself and its subsidiary Norwegian Air Sweden collectively had a Swedish air operator's certificate (and through it, aircraft registered on the Swedish registry), as well as operations based in Sweden, the airline's application for a credit guarantee was denied by the Swedish government in August 2020; the government claiming that the airline had not been financially viable as of 31 December 2019, before the pandemic. Also in August 2020, Norwegian warned that the company would run out of cash by the first quarter of 2021 if it had not received further funding. In November 2020, the Norwegian government stated it would not extend further government aid to the airline, amidst fears the airline would use the funding to grow its operations that were based outside of Norway. On 18 November 2020, Norwegian sought for bankruptcy protection in Ireland, where most of its remaining fleet was held, in an attempt to restructure the organization which was expected to last five months. During part of this period, Norwegian once again reduced its network to mostly domestic operations within Norway with an active fleet of eight Boeing 737-800s.


2021: Reduction of fleet and closure of long-haul operations

In 2021 restructuring continued in order to formulate a sustainable business plan that would allow the airline to both receive further governmental aid and investment from private enterprise. In January 2021, Norwegian and its subsidiaries began to reduce their fleets by returning several aircraft, including long-haul Boeing 787s, to their respective lessors. On 14 January 2021, Norwegian announced the end of all long-haul services to focus on a reduced European route network. On 24 February 2021, Norwegian announced that it had cancelled orders for 53
Airbus A320neo The Airbus A320neo family is a development of the A320 family of narrow-body airliners produced by Airbus. The A320neo family (''neo'' for "new engine option") is based on the previous A319, A320 and A321 ( enhanced variant), which was then ren ...
s and 30
Airbus A321LR The Airbus A320neo family is a development of the A320 family of narrow-body airliners produced by Airbus. The A320neo family (''neo'' for "new engine option") is based on the previous A319, A320 and A321 ( enhanced variant), which was then ren ...
s. On 4 March 2021, CFO Geir Karlsen confirmed that the airline's Boeing 737 MAX operations would not resume and that the airline had sought to sell its 737 MAX fleet. On 11 March 2021, the Irish high court approved Norwegian's termination of a further 25 aircraft leases, and on 26 March 2021 approved its restructuring plan as part of its bankruptcy protection procedures. This was followed by the high court in Norway approving the restructuring plan on 10 April 2021. To further simplify and streamline its operations, Norwegian retired its Irish AOC held by
Norwegian Air International Norwegian Air International was an Irish airline and fully integrated subsidiary of Norwegian Air Shuttle, using its corporate identity. It operated flights to destinations in Europe and the Middle East from various European bases, and was hea ...
, and began the process of reregistering NAI's remaining Irish-registered fleet to Norway and the transferral of its EU-based flight and base operations to Norwegian Air Sweden in mid-April 2021. Norwegian's plans also included the operation of 50 Boeing 737-800s during 2021 in order to operate a single fleet type, to later increase to 68 aircraft in 2022, consisting of 40 based in Norway and the remaining 28 to be based elsewhere in Europe. Despite previously stating that its Boeing 737 MAX operations would not resume and that its
Airbus A320neo family The Airbus A320neo family is a development of the A320 family of narrow-body airliners produced by Airbus. The A320neo family (''neo'' for "new engine option") is based on the previous A319, A320 and A321 ( enhanced variant), which was then r ...
orders were cancelled, its plans acknowledged the possible returns of the 737 MAX and A320neo. In April 2021, Norwegian announced plans to lay off 85 percent of its staff based in Spain due to the closure of all Spanish bases formerly operated by the defunct
Norwegian Air International Norwegian Air International was an Irish airline and fully integrated subsidiary of Norwegian Air Shuttle, using its corporate identity. It operated flights to destinations in Europe and the Middle East from various European bases, and was hea ...
, except Alicante and Málaga which would be kept by Norwegian Air Sweden. In May 2021, Norwegian exited bankruptcy protection and its Irish examinership with the completion of its restructuring, following no objections from either of the high courts based in Ireland and Norway.


2021–present: Post-restructuring

Following Norwegian's emergence from bankruptcy protection and restructuring, the airline's board of directors fired CEO Jacob Schram, promoting CFO Geir Karlsen to CEO. During restructuring, two new operating subsidiaries, each with its own AOC, had been established: Norwegian Air Shuttle AOC AS and Norwegian Air Sweden AOC AB. This was followed by the transfer of the fleet to the new certificates. The operation of flights under the two AOCs began on 31 October 2021, using their respective ICAO airline designator codes (NOZ and NSZ) and callsigns (NORSEMAN and NORLIGHT), retiring the previous NAX/NSW codes and NOR SHUTTLE/NORDIC callsigns. Also by the end of the month, the airline agreed to lease an additional 13 Boeing 737-800s to be delivered in time for the 2022 summer season. On 1 December 2021, the airline announced it would resume the operation of the Boeing 737 MAX 8, with two aircraft starting in 2022, after previously retiring all of its aircraft of the type during restructuring. The airline ordered a further ten Boeing 737 MAX 8s in February 2022. In March 2022, Norwegian Air Shuttle changed its operating callsign from NORSEMAN to NORDIC (previously
FlyNordic FlyNordic was an airline based in Stockholm, Sweden. It operated scheduled and charter services in Scandinavia and Europe. Its main base was Stockholm-Arlanda Airport, Stockholm. In 2007 the airline was bought by Norwegian Air Shuttle and be ...
's and later Norwegian Air Sweden's original callsign), and Norwegian Air Sweden changed its callsign from NORLIGHT to REDNOSE (previously
Norwegian Air UK Norwegian Air UK Ltd was a British airline and a fully integrated subsidiary of low-cost airline Norwegian Air Shuttle, using its corporate identity. The airline operated Boeing 787-9 aircraft on scheduled services between Europe, Asia, and th ...
's callsign).


Corporate affairs


Ownership and structure

Shares of the parent company, Norwegian Air Shuttle ASA, are listed on ''Oslo Børs'' (
Oslo Stock Exchange Oslo Stock Exchange ( no, Oslo Børs) (OSE: OSLO) is a stock exchange within the Nordic countries and offers Norway’s only regulated markets for securities trading today. The stock exchange offers a full product range including equities, der ...
) with the ticker symbol and are included in the benchmark index OBX, composed of the 25 most liquid shares on the ''Børs''. Before the May 2020 recapitalization, the largest shareholder was HBK Holding AS (4.64% of shares as of 3 April 2020), whose majority owner is
Bjørn Kjos Bjørn Kjos (born 18 July 1946) is a Norwegian aviator, lawyer, and business magnate. He is best known as the founder and CEO of Norwegian Air Shuttle, briefly Scandinavia's largest airline, and Europe's third largest low-cost airline. Early l ...
, founder of the company. After the emission of new shares to its previous creditors, its largest owners were AerCap (15.9% of the capital) and
BOC Aviation BOC Aviation is a majority state-owned global aircraft operating leasing company and the largest aircraft operating leasing company headquartered in Asia, as measured by the value of owned aircraft. BOC Aviation is listed on the Hong Kong Stock ...
(12.7%). The Norwegian Group consists of the parent company and its directly or indirectly owned subsidiaries in Denmark, Finland, Ireland, Norway, Spain, Sweden and the United Kingdom. The parent company also owns 100% of the telephone company Call Norwegian AS, and 99.9% of NAS Asset Management, which owns the 737-800 aircraft purchased from Boeing. Norwegian is also a member of Airlines for Europe.


Business trends

The key trends for the Norwegian Group over recent years are shown below (as at year ending 31 December):


Management

The company is headed by
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
Geir Karlsen, Marty St. George as COO, and the board of directors is chaired by Niels Smedegaard.
Bjørn Kjos Bjørn Kjos (born 18 July 1946) is a Norwegian aviator, lawyer, and business magnate. He is best known as the founder and CEO of Norwegian Air Shuttle, briefly Scandinavia's largest airline, and Europe's third largest low-cost airline. Early l ...
, the company's founder and previously its largest shareholder, stepped down as CEO on 11 July 2019, but continued to act as an adviser. Kjos was subsequently replaced by Karlsen as acting CEO for six months, before the company appointed Jacob Schram as its CEO, who served from January 2020 until June 2021.


Air operator's certificates

Norwegian Air Shuttle and its integrated subsidiaries, which together form Norwegian Group, each hold their own air operator's certificate (AOC). Over the airline group's history, it has collectively held multiple AOCs in various countries for the operation of its flights, beginning with the acquisition of Swedish airline
FlyNordic FlyNordic was an airline based in Stockholm, Sweden. It operated scheduled and charter services in Scandinavia and Europe. Its main base was Stockholm-Arlanda Airport, Stockholm. In 2007 the airline was bought by Norwegian Air Shuttle and be ...
in 2008, and later setting up subsidiary airlines in Ireland, the United Kingdom, Sweden, and Argentina in order to access traffic rights and freedoms in countries beyond Norway. By 2021, the airline group had since reduced its AOCs to certificates registered in Norway and Sweden, held by Norwegian Air Shuttle and Norwegian Air Sweden respectively.


Head office

The company's head office is in Diamanten, an office building at
Fornebu Fornebu (local form ''Fornebo'') is a peninsular area in the suburban municipality of Bærum in Norway, bordering western parts of Oslo. Oslo Airport, Fornebu (FBU) served as the main airport for Oslo and the country since before World War II an ...
,
Bærum Bærum () is a municipality in the Greater Oslo Region in Norway that forms an affluent suburb of Oslo on the west coast of the city. Bærum is Norway's fifth largest municipality with a population of 128,760 (2021). It is part of the electoral ...
outside
Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...
. Previously, the airline had its head office functions inside other buildings in Fornebu, but in 2010 moved to Diamanten, which had been the former Braathens, and later SAS Norway, head office.


Philanthropy

Since 2007, Norwegian has been a signature partner with
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of ...
and has operated four aid flights to various war-torn countries in the world. These are flights for which the company, its employees and passengers contribute money to fill an aircraft with aid and deliver the aid to the country in need. Passengers can contribute when they purchase tickets, food and drinks, or through the entertainment system on board. Initially, the airline used one of its
Boeing 737-300 The Boeing 737 Classic is a series of narrow-body airliners produced by Boeing Commercial Airplanes, the second generation of the Boeing 737 series of aircraft. Development began in 1979 and the first variant, the 737-300, first flew in Februa ...
or Boeing 737-800 aircraft in a special
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
livery, but in 2017 for the first time the airline used a
Boeing 787-9 The Boeing 787 Dreamliner is an American wide-body jet airliner developed and manufactured by Boeing Commercial Airplanes. After dropping its unconventional Sonic Cruiser project, Boeing announced the conventional 7E7 on January 29, 2003, ...
, in its mission to
Yemen Yemen (; ar, ٱلْيَمَن, al-Yaman), officially the Republic of Yemen,, ) is a country in Western Asia. It is situated on the southern end of the Arabian Peninsula, and borders Saudi Arabia to the north and Oman to the northeast and ...
. In 2018, the airline cooperated with MegaDo and Insideflyer, auctioning off seats for these special flights with all proceeds donated to
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
. Norwegian and
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
have conducted five humanitarian aid missions since 2014 to the
Central African Republic The Central African Republic (CAR; ; , RCA; , or , ) is a landlocked country in Central Africa. It is bordered by Chad to the north, Sudan to the northeast, South Sudan to the southeast, the DR Congo to the south, the Republic of th ...
, to
Syrian Syrians ( ar, سُورِيُّون, ''Sūriyyīn'') are an Eastern Mediterranean ethnic group indigenous to the Levant. They share common Levantine Semitic roots. The cultural and linguistic heritage of the Syrian people is a blend of both indi ...
refugees in
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
, to
Mali Mali (; ), officially the Republic of Mali,, , ff, 𞤈𞤫𞤲𞥆𞤣𞤢𞥄𞤲𞤣𞤭 𞤃𞤢𞥄𞤤𞤭, Renndaandi Maali, italics=no, ar, جمهورية مالي, Jumhūriyyāt Mālī is a landlocked country in West Africa. Ma ...
,
Yemen Yemen (; ar, ٱلْيَمَن, al-Yaman), officially the Republic of Yemen,, ) is a country in Western Asia. It is situated on the southern end of the Arabian Peninsula, and borders Saudi Arabia to the north and Oman to the northeast and ...
and
Chad Chad (; ar, تشاد , ; french: Tchad, ), officially the Republic of Chad, '; ) is a landlocked country at the crossroads of North and Central Africa. It is bordered by Libya to the north, Sudan to the east, the Central African Republic ...
. The partners claim that together they have delivered emergency aid that has saved more than 100,000 children's lives.


Destinations

Norwegian Air Shuttle serves destinations throughout Europe and North Africa for both business and leisure markets. Combined with its integrated subsidiaries that operate additional short-haul flights, the airline flies to 104 destinations as of January 2021.norwegian.com - Route map
retrieved 16 January 2021
Domestic, intra-Nordic and typical European business and leisure destinations have the most flights. The busiest routes in Norwegian's network are the Oslo to Bergen and the Oslo to Trondheim routes with 15 daily round-trips. Norwegian's largest non-Scandinavian operation is to London Gatwick with up to 24 daily round-trips. Intra-Scandinavian routes, and in particular on "the capital triangle" between Oslo, Stockholm and Copenhagen, are attractive due to extensive traffic for both business and leisure travellers. Other modes of transportation between these cities are generally slow.


Long-haul operations

Following Norwegian's announcement in 2009 that it would enter the long-haul market, Norwegian subsequently launched long-haul flights on 30 May 2013, which initially consisted of flights from Oslo and Stockholm to Bangkok and New York City. The flights, which were operated by a new subsidiary Norwegian Long Haul, originally launched with wet-leased Airbus A340-300 aircraft while the deliveries of the airline's
Boeing 787 Dreamliner The Boeing 787 Dreamliner is an American Wide-body aircraft, wide-body jet airliner developed and manufactured by Boeing Commercial Airplanes. After dropping its unconventional Boeing Sonic Cruiser, Sonic Cruiser project, Boeing announced th ...
aircraft were delayed. Over the next several years, Norwegian's long-haul operations with its Boeing 787s expanded to other European countries in addition to Scandinavia, with its route network eventually consisting of flights to Asia and the Americas from Europe. A new subsidiary,
Norwegian Air UK Norwegian Air UK Ltd was a British airline and a fully integrated subsidiary of low-cost airline Norwegian Air Shuttle, using its corporate identity. The airline operated Boeing 787-9 aircraft on scheduled services between Europe, Asia, and th ...
, was also established to operate long-haul flights at Norwegian's London Gatwick base. Norwegian also launched long-haul flights using Boeing 737s between Europe and North America in 2017, initially with Boeing 737-800 aircraft before it received its first of several
Boeing 737 MAX The Boeing 737 MAX is the fourth generation of the Boeing 737, a narrow-body airliner manufactured by Boeing Commercial Airplanes (BCA), a division of American company Boeing. It succeeds the Boeing 737 Next Generation (NG) and competes with ...
aircraft. These flights were operated by Norwegian's Irish subsidiary airline,
Norwegian Air International Norwegian Air International was an Irish airline and fully integrated subsidiary of Norwegian Air Shuttle, using its corporate identity. It operated flights to destinations in Europe and the Middle East from various European bases, and was hea ...
. Long-haul operations with the Boeing 737s were ended in September 2019 following the
Boeing 737 MAX groundings The Boeing 737 MAX passenger airliner was grounded worldwide between March 2019 and December 2020longer in many jurisdictionsafter 346 people died in two crashes: Lion Air Flight 610 on October 29, 2018 and Ethiopian Airlines Flight 302 on Ma ...
since March of that year, while long-haul flights with the Boeing 787s were discontinued in January 2021, following their initial suspension as an impact of the COVID-19 pandemic.


Fleet


Norwegian Air Shuttle fleet

, the Norwegian Air Shuttle fleet, excluding subsidiaries, consists of the following aircraft:


Subsidiary fleet

, Norwegian Air Shuttle's integrated subsidiaries operate the following aircraft:


Historical fleet

Norwegian and its integrated subsidiaries have previously operated the following aircraft:


Fleet development

From 1993 to 2002, the company solely operated
Fokker 50 The Fokker 50 is a turboprop-powered airliner, designed as an improved version of the successful Fokker F27 Friendship. The Fokker 60 is a stretched freighter version of the Fokker 50. Both aircraft were manufactured and supported by Dutch airc ...
turbo-prop aircraft primarily as a commuter airline, having a total fleet of six by 2002. The company ceased all Fokker 50 operations at the end of 2003 to focus on
Boeing 737-300 The Boeing 737 Classic is a series of narrow-body airliners produced by Boeing Commercial Airplanes, the second generation of the Boeing 737 series of aircraft. Development began in 1979 and the first variant, the 737-300, first flew in Februa ...
jet operations. For a limited period in the early years of the 737 operations, Norwegian operated a
Boeing 737-500 The Boeing 737 Classic is a series of narrow-body airliners produced by Boeing Commercial Airplanes, the second generation of the Boeing 737 series of aircraft. Development began in 1979 and the first variant, the 737-300, first flew in Februa ...
as an interim solution while waiting for 737-300 deliveries. Following the acquisition of Swedish low-cost airline
FlyNordic FlyNordic was an airline based in Stockholm, Sweden. It operated scheduled and charter services in Scandinavia and Europe. Its main base was Stockholm-Arlanda Airport, Stockholm. In 2007 the airline was bought by Norwegian Air Shuttle and be ...
in 2007, Norwegian inherited eight
McDonnell Douglas MD-80 The McDonnell Douglas MD-80 is a series of five-abreast single-aisle airliners developed by McDonnell Douglas. It was produced by the developer company until August 1997 and then by Boeing Commercial Airplanes. The MD-80 was the second gene ...
series aircraft. The last of the MD-80 aircraft was phased out two years later.


Livery

Norwegian's aircraft livery is white with a signal red nose and a dark blue stripe, the same colours as the flag of Norway. The vertical stabilizer or tailfin is painted with a red tip and a dark blue stripe underneath containing the airline's website, with the rest of the talfin either blank white, or featuring depictions of historically significant individuals from across Europe and the Americas. Special liveries featured on Norwegian's aircraft include or previously included promotional liveries for the insurance company Silver, Norwegian's partnership with
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to c ...
,
Network Norway The company was founded in 2006 by small group of people from Telenor and NetCom (Norway). Together with Siemens - during a few months in 2006/2007 - they built a new mobile operator from scratch and had a commercial launch of the GSM-900 network in ...
, and the airline's
frequent-flyer program A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program ...
Norwegian Reward Norwegian Reward is a loyalty program operated by Norwegian Air Shuttle Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and Norway's largest airline. It is the fourth largest low-cost carrier in Europe behind ...
.


Services

Norwegian's Boeing 737s are configured in an all-economy class layout consisting of 186 or 189 seats in a 3–3 configuration. The airline offers
in-flight entertainment In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship '' Hindenburg'' offered passengers a piano, lounge, dining room, smoking room, and bar during the -day flight betwee ...
by overhead screens,
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
streamable to personal devices, and
WiFi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wa ...
Internet access. When the airline previously operated widebody Boeing 787 aircraft through its integrated subsidiaries, it offered
premium economy class Premium economy class, also known as elite economy class or economy plus class, is a travel class offered on some airlines. It is usually positioned between standard economy class and business class in terms of price, comfort, and available Amen ...
seating and services. As a low-cost airline, Norwegian charges additional fees for on-board food and drinks, checked baggage, payment by
credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the ...
and other non-core services.


Frequent-flyer program

The airline runs a frequent flyer program called
Norwegian Reward Norwegian Reward is a loyalty program operated by Norwegian Air Shuttle Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and Norway's largest airline. It is the fourth largest low-cost carrier in Europe behind ...
. Passengers can earn points based on the price of the ticket and the ticket class. Norwegian supported the ban on point accrual that was in force on domestic flights in Norway until 16 May 2013, but when that ban was lifted, the reward programs were extended to that market as well.


Concerns and conflicts


Customer services

It was reported in 2014 that Norwegian Air customers had lodged a record number of complaints, with a tribunal judge stating to ''
Dagens Næringsliv ''Dagens Næringsliv'' ( Norwegian for "Today's Business"), commonly known as ''DN'', is a Norwegian newspaper specializing in business news. , it is the third-largest newspaper in Norway. Editor-in-chief is Janne Johannessen, who was appointed ...
'', "We have never before seen this scope of complaints in a single case". Norwegian's policies were also criticized by passengers who were left without food, drinks and blankets on board for up to 12 hours (available for pay but only with credit card). In August 2014, 35,000 people were reportedly hit with
delays Delays are an English indie band formed in Southampton, which consisted of brothers Greg and Aaron Gilbert, Colin Fox and Rowly until Greg Gilbert's death in 2021. The band's sound combines guitar and synths and featured Greg Gilbert's distinc ...
when flying with Norwegian, and 1,200 passengers ultimately sued Norwegian for compensation. However, for the most part, the tribunal did not agree with the complaints and only in a few cases did Norwegian have to compensate the passenger(s).


Labour relations

Between 2011 and 2013, Norwegian Air Shuttle (NAS) was criticized regarding its treatment of employees. The media first reported NAS's announced intention to open a base in Helsinki, from where it hired pilots on short-term contracts in Estonia rather than as employees within the company. The Norwegian tax-office authorities reportedly suspected in August 2012 that many Norwegian citizens were working for NAS on these contracts and not paying Norwegian taxes, despite operating on flights originating from Norway. The Norwegian Pilot's Union (NPU) took NAS to court over the short-term contracts. Then-CEO Bjørn Kjos appeared to inflame matters when he declared that NAS would no longer hire employees on Norwegian terms. In 2012, NAS started to use contract-employed pilots on routes within Scandinavia, considered by the NPU to be an abrogation of labor terms regarding non-Scandinavian pilots on routes within Scandinavia. The NPU soon after sued NAS. In October 2013, the NPU announced its intention to strike because NAS had forced its pilots to face dismissal or transfer to Norwegian Air Norway or Norwegian Air Resources AB, both subsidiaries of NAS; the respective subsidiary would then hire the pilots back to NAS. The NPU and its Swedish counterpart SPF accused NAS of using this ploy to break the solidarity and organisation of the pilots, with the eventual goal of coercing pilots to convert their jobs to contract positions. In mid-December 2013, NAS demanded that its Swedish non-contract flight attendants transfer to Proffice Aviation, an external staffing company, or face dismissal. According to the Swedish cabin-crew union, Unionen, it managed to save the jobs of 53 NAS employees, but it was dissatisfied with the direction NAS had taken. The situation led to the leader for the Swedish Left Party,
Jonas Sjöstedt Jonas Sjöstedt (born 25 December 1964) is a Swedish politician who was the chairman of the Left Party from 2012 until 2020, and a former metalworker. He is also a member of the Swedish parliament since 2010. Sjöstedt was born in Gothenburg ...
, to state that stricter regulation was needed for the use of staffing-companies in Sweden.


Norwegian Long Haul

Norwegian Long Haul was criticized for the terms of its contracts with its long-haul flight attendants on contracts based in Thailand. The
Air Line Pilots Association The Air Line Pilots Association, International (ALPA) is the largest pilot union in the world, representing more than 59,000 pilots from 35 U.S. and Canadian airlines. ALPA was founded on 27 July 1931 and is a member of the AFL-CIO and the Canadi ...
further accused Norwegian of unfair competition practices. The airline contested these accusations, and disclosed the pay scale for its Thai employees, who earn between $33,300 and US$39,200 per annum, which is under the $42.2K USD average pay for US flight attendants (though these comparisons are made between solely intercontinental Norwegian Long Haul flights versus domestic and intercontinental flights of US-paid flight attendants).


Accidents and incidents

*A Norwegian Boeing 737 MAX suffered an unspecified technical failure over Iran on 14 December 2018. The pilot made a precautionary landing at Shiraz Shahid Dastgheib International Airport without incident. Spare parts required to make the aircraft airworthy were not available outside the United States, which had prohibited exports of technology to Iran. Two months later, the almost-brand-new aircraft was still stranded in Shiraz and subject to seizure by the Iranian government. On 22 February 2019 the aircraft flew from Shiraz to Stockholm after it had been stranded for 70 days.


References


External links

*
Official website
*
Official website in the United States
*
Official website in the UK
{{DEFAULTSORT:Norwegian Air Shuttle Airlines of Norway Airlines established in 1993 Low-cost carriers Airlines for Europe Companies listed on the Oslo Stock Exchange Companies based in Bærum European Low Fares Airline Association Norwegian companies established in 1993 Norwegian brands