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Next is a
restaurant A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance ...
in Chicago. It opened April 6, 2011. The restaurant received media interest due to chef
Grant Achatz Grant Achatz ( ) (born April 25, 1974) is an American chef and restaurateur often recognized for his contributions to molecular gastronomy or progressive cuisine. His Chicago restaurant Alinea has won numerous accolades and Achatz himself has ...
's success at his first restaurant, Alinea, as well as its unique "ticketed" format: Next sells pre-priced tickets for specific dates and times in a similar fashion to the way theater, concert and sporting event tickets are sold. __TOC__


Property

Next is located in Chicago's historic
Fulton Market The Fulton Fish Market is a fish market in Hunts Point, a section of the New York City borough of the Bronx, in New York, United States. It was originally a wing of the Fulton Market, established in 1822 to sell a variety of foodstuffs and pro ...
, just north of the West Loop's "Restaurant Row" on
Randolph Street Randolph Street is a street in Chicago. It runs east–west through the Chicago Loop, carrying westbound traffic west from Michigan Avenue across the Chicago River on the Randolph Street Bridge, interchanging with the Kennedy Expressway (I-90/ I ...
. Next's operation also includes two on-site bars: The Aviary, previously headed by Charles Joly, and presently headed by Micah Melton, and The Office, an invite-only
speakeasy A speakeasy, also called a blind pig or blind tiger, is an illicit establishment that sells alcoholic beverages, or a retro style bar that replicates aspects of historical speakeasies. Speakeasy bars came into prominence in the United States d ...
-format bar that seats 14 and is located behind an unmarked metal door in the basement of the building.


Menus

Rather than stick with one type of
cuisine A cuisine is a style of cooking characterized by distinctive ingredients, techniques and dishes, and usually associated with a specific culture or geographic region. Regional food preparation techniques, customs, and ingredients combine to ...
, Next completely changes its style every few months, focusing on a different time period, parts of the world, or various abstract themes for each "season" of its menu. While themes for the year are often released at the end of the previous season, menu development for each of the season's themes begins in final weeks of the previous menu. Executive Chef Ed Tinoco and
Grant Achatz Grant Achatz ( ) (born April 25, 1974) is an American chef and restaurateur often recognized for his contributions to molecular gastronomy or progressive cuisine. His Chicago restaurant Alinea has won numerous accolades and Achatz himself has ...
head this process. These are the past, present, and (known) future menus of Next Restaurant:


Tickets

Through the "Childhood" menu, Next sold tickets through their website in batches. Several tables would be opened up, and announcements were made on their Facebook and Twitter pages when tickets were available. The tickets sold rapidly. Next tickets are transferable, but not refundable or exchangeable. This has sparked the creation of a secondary market for the tickets, which has resulted in reports of people
scalping Scalping is the act of cutting or tearing a part of the human scalp, with hair attached, from the head, and generally occurred in warfare with the scalp being a trophy. Scalp-taking is considered part of the broader cultural practice of the taki ...
the tickets for several times their face value. In an attempt to eliminate the secondary market on Next tickets, the sales model was changed in 2012 to follow a season ticket model, where in-advance tickets were only available if patrons purchased tickets for one meal from each of the restaurant's seasonal menus being offered for the year. Additional benefits (including access to the invite-only The Office) were given along with the season tickets with the stipulation that if the tickets were sold, these additional benefits would be lost. For the 2012 season, the wait list during ticket purchasing reached a queue of over 6,600 people. With just over 900 packages available in total for the year, the people who were able to buy the tickets were in line within 8–10 seconds of their release. Next also releases "Same-Day" tickets via their Faceboo
page
They guarantee there will be at least one table available via Facebook every day they are open. Next, Alinea, and The Aviary, each in their own right, served as a testing and development ground for Nick Kokonas's proprietary ticketing system. Kokonas's system allows for dynamic pricing for restaurant tickets/reservations. The system, now held under a new company called Tock, is being commercially offered to restaurants around the country and the world. Some of the earliest adopters include,
Thomas Keller Thomas Aloysius Keller (born October 14, 1955) is an American chef, restaurateur, and cookbook author. He and his landmark Napa Valley restaurant, The French Laundry in Yountville, California, have won multiple awards from the James Beard Founda ...
's
The French Laundry The French Laundry is a three-Michelin star French and Californian cuisine restaurant located in Yountville, California, in the Napa Valley. Sally Schmitt opened The French Laundry in 1978 and designed her menus around local, seasonal ingredi ...
and
Per Se Per se may refer to: * '' per se'', a Latin phrase meaning "by itself" or "in itself". * Illegal ''per se'', the legal usage in criminal and antitrust law * Negligence ''per se'', legal use in tort law *Per Se (restaurant), a New York City restaura ...
and Daniel Patterson's Coi.


Awards

* AAA 4-Diamond Rating * Forbes Travel Guide 4 Star Rating * 50 Best Restaurants in Chicago: Zagat, 2017 * Best Restaurant Service in Chicago: Zagat, 2016 * Elite Traveler Top 100 Restaurants in The World- The list. #38, 2016 * Elite Traveler Top 100 Restaurants in The World- The list. #41, 2018 * James Beard Foundation Awards - Best New Restaurant, 2012 * Best New Restaurant: Jean Banchet Awards, 2011 * Best Fine Dining: Jean Banchet Awards, 2011


References


External links

* {{Official website, http://nextrestaurant.com/ Restaurants in Chicago Molecular gastronomy Restaurants established in 2011