HOME

TheInfoList



OR:

The New World Information and Communication Order (NWICO, also shortened to New World Information Order, NWIO or just, more generally, information order) is a term coined in a debate over media representations of the developing world in UNESCO in the late 1970s early 1980s. The NWICO movement was part of a broader effort to formally tackle global
economic inequality There are wide varieties of economic inequality, most notably income inequality measured using the distribution of income (the amount of money people are paid) and wealth inequality measured using the distribution of wealth (the amount of w ...
that was viewed as a legacy of imperialism upon the
global south The concept of Global North and Global South (or North–South divide in a global context) is used to describe a grouping of countries along socio-economic and political characteristics. The Global South is a term often used to identify region ...
. The term was widely used by the MacBride Commission, a UNESCO panel chaired by Nobel Peace Prize laureate Seán MacBride, which was charged with creation of a set of recommendations to make global media representation more equitable. The MacBride Commission produced a report titled "Many Voices, One World", which outlined the main philosophical points of the New World Information Communication Order.


History

The fundamental issues of imbalances in global communication had been discussed for some time. The American media scholar
Wilbur Schramm Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was a scholar and "authority on mass communications". He founded the Iowa Writers' Workshop in 1935 and served as its first director until 1941. Schramm was hugely influential in establishi ...
noted in 1964 that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developing ones, that important events are ignored and reality is distorted. From a more radical perspective,
Herbert Schiller Herbert Irving Schiller (November 5, 1919 – January 29, 2000) was an American media critic, sociologist, author, and scholar. He earned his PhD in 1960 from New York University. Schiller warned of two major trends in his prolific writings an ...
observed in 1969 that developing countries had little meaningful input into decisions about radio frequency allocations for satellites at a key meeting in Geneva in 1962. Schiller pointed out that many satellites had military applications.
Intelsat Intelsat S.A. (formerly INTEL-SAT, INTELSAT, Intelsat) is a multinational satellite services provider with corporate headquarters in Luxembourg and administrative headquarters in Tysons Corner, Virginia, United States. Originally formed as In ...
which was set up for international co-operation in satellite communication, was also dominated by the United States. In the 1970s these and other issues were taken up by the Non-Aligned Movement and debated within the
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmonizi ...
and its United Nations Education, Scientific and Cultural Organization ( UNESCO). In 1970, at the 16th Congress of a UNESCO, the NWICO was clearly raised for the first time. NWICO grew out of the
New International Economic Order The New International Economic Order (NIEO) is a set of proposals advocated by developing countries to end economic colonialism and dependency through a new interdependent economy. The main NIEO document recognized that the current international e ...
of 1974. The term "new world information order" was coined by Hedi Nouira, the prime minister of Tunisia, who was the first to use it during a conference in 1974. From 1976 to 1978, the phrase New World Information and Communication Order was generally shortened to New World Information Order or the New International Information Order. In 1976, for the first time, the slogan of establishing a "New World Information and Communication Order" was clearly proposed. At the start of this discussion, NWICO got associated with the UNESCO starting from the early 1970s. Mass media concerns began with the meeting of non-aligned nations in
Algiers Algiers ( ; ar, الجزائر, al-Jazāʾir; ber, Dzayer, script=Latn; french: Alger, ) is the capital and largest city of Algeria. The city's population at the 2008 Census was 2,988,145Census 14 April 2008: Office National des Statistiques d ...
, 1973; again in Tunis 1976, and later in 1976 at the New Delhi Ministerial Conference of Non-Aligned Nations. The "new order" plan was textually formulated by Tunisia's Information Minister Mustapha Masmoudi. Masmoudi submitted working paper No. 31 to the MacBride Commission. These proposals of 1978 were titled the 'Mass Media Declaration.' The MacBride Commission at the time was a 16-member body created by UNESCO to study communication issues. The UNESCO work on the NWICO was immediately met with criticism from many areas, mainly from Western countries. An interim report released in 1979 by UNESCO was targeted by the
American Newspaper Publishers Association The News Media Alliance (formerly known as the Newspaper Association of America until 2016American Society of Newspaper Editors The American Society of News Editors (ASNE) was a membership organization for editors, producers or directors in charge of journalistic organizations or departments, deans or faculty at university journalism schools, and leaders and faculty of ...
. While these organizations took issue with some of the early proposals including right of reply and press councils, they also were troubled by the phrase "New World Information and Communication Order", seeing it as a dog-whistle for the use of government propaganda in the guise of information flow balance. The criticism of UNESCO was sometimes overdrawn, as when ''presstime'' (the journal of the American Newspapers Publishers Association) carried an article suggesting that a study on U.S.-UNESCO relations commissioned by UNESCO was "a cheap shot against the press" and that "it will add no luster to UNESCO's image," before the book even coming into existence. In 1980 the
MacBride Report ''Many Voices One World'', also known as the MacBride report, was written in 1980 by the United Nations Educational Scientific and Cultural Organization (UNESCO), which reports to its International Commission for the Study of Communication Problems ...
was published. The report stated that the right to inform and be informed was critical to modern societies, and that information was a key resource. The report than proposed five main ideas of action to progress these goals # Include communication as a fundamental right. # Reduce imbalances in the news structure. # Strengthen a global strategy for communication while respecting cultural identities and individual rights. # Promote the creation of national communication policies to be coherent and lasting in the processes of development. # Explore how the NWICO could be used to benefit a
New International Economic Order The New International Economic Order (NIEO) is a set of proposals advocated by developing countries to end economic colonialism and dependency through a new interdependent economy. The main NIEO document recognized that the current international e ...
(NIEO). Following the release of the report director-general
Amadou Mahtar M'Bow Amadou-Mahtar M'Bow, GCIH (born 20 March 1921) is a Senegalese retired civil servant and former Director-General of UNESCO. Born in Dakar, M'bow served in France and North Africa during World War II after volunteering for the French Army, also ...
was reelected as the head of UNESCO, and those in favor of the NWICO movement found the report giving them strength. UNESCO received a thirty four percent increase in funding, and the United States agreed in principle to creating a new international body for communication in developing countries "within the framework of UNESCO". The report itself was controversial, as many viewed it as lending strength to the Communist and nonaligned blocs. M'Bow backed a compromise resolution that eliminated the more radical proposals of the report, however hard liners resisted these changes. Likewise, the United States warned that they would not provide funds or technical assistance if UNESCO appeared to desire government control of media. In December 1980 the United Nations formally endorsed the MacBride Report by saying that nations should "take into account" the report in framing of communications policy. The resolution also invited members to promote "the widespread circulation and study" of the report. While not a binding resolution, this move was met with immediate criticism from the British government, saying they did not regard the report as definitive. In 1983, the 22nd edition of UNESCO established the medium-term plan for the establishment of NWICO from 1985 to 1989. The struggle to establish a new world information order won broad support within the United Nations. Among those involved in the movement were the Latin American Institute for the Study of Transnationals (ILET). One of its co-founders, Juan Somavia was a member of the MacBride Commission. Another important voice was Mustapha Masmoudi, the Information Minister for Tunisia. In a Canadian radio program in 1983, Tom McPhail describes how the issues were pressed within UNESCO in the mid-1970s when the United States withheld funding to punish the organization for excluding Israel from a regional group of UNESCO. Some OPEC countries and a few socialist countries made up the amount of money and were able to get senior positions within UNESCO. NWICO issues were then advanced at an important meeting in 1976 held in Costa Rica. The only woman member of the commission was
Betty Zimmerman Betty or Bettie is a name, a common diminutive for the names Bethany and Elizabeth. In Latin America, it is also a common diminutive for the given name Beatriz, the Spanish and Portuguese form of the Latin name Beatrix and the English name Beatr ...
, representing Canada because of the illness of
Marshall McLuhan Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his ...
, who died in 1980. The movement was kept alive through the 1980s by meetings of the MacBride Round Table on Communication, even though by then the leadership of UNESCO distanced itself from its ideas. The UNESCO Convention on Cultural Diversity of 2005 puts into effect some of the goals of NWICO, especially with regard to the unbalanced global flow of mass media. However, this convention was not supported by the United States, and it does not appear to be as robust as World Trade Organization agreements that support global trade in mass media and information.


Issues

A wide range of issues were raised as part of NWICO discussions. Some of these involved long-standing issues of media coverage of the developing world and unbalanced flows of media influence. But other issues involved new technologies with important military and commercial uses. The developing world was likely to be marginalized by satellite and computer technologies. The issues included: * News reporting on the developing world that reflects the priorities of
news agencies A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswire ...
in London, Paris and
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * ...
. Reporting of natural disasters and military coups rather than the fundamental realities. At the time four major news agencies controlled over 80% of global news flow. * The Universal Declaration of Human Rights states "everyone has the right ... to seek, receive and impart information and ideas through any media and regardless of frontiers". This was used by supporters to claim the NWICO discussions were, at their core, based upon human rights. * An unbalanced flow of mass media from the developed world (especially the United States) to the underdeveloped countries. Everyone watches American movies and television shows. *
Advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
in the developed world have indirect but significant effects on mass media in the developing countries. Some observers also judged the messages of these ads to be inappropriate for the Third World. * An unfair division of the
radio spectrum The radio spectrum is the part of the electromagnetic spectrum with frequencies from 0  Hz to 3,000 GHz (3  THz). Electromagnetic waves in this frequency range, called radio waves, are widely used in modern technology, particula ...
. A small number of developed countries controlled almost 90% of the radio spectrum. Much of this was for military use. * There were similar concerns about the allocation of the geostationary orbit (parking spots in space) for satellites. At the time only a small number of developed countries had satellites and it was not possible for developing countries to be allocated a space that they might need ten years later. This might mean eventually getting a space that was more difficult and more expensive to operate. * Satellite broadcasting of television signals into
Third World The term "Third World" arose during the Cold War to define countries that remained non-aligned with either NATO or the Warsaw Pact. The United States, Canada, Japan, South Korea, Western European nations and their allies represented the "First W ...
countries without prior permission was widely perceived as a threat to national sovereignty. The UN voted in the early 1970s against such broadcasts. * Use of satellites to collect information on crops and natural resources in the Third World at a time when most developing countries lacked the capacity to analyze this data. * At the time most mainframe computers were located in the United States and there were concerns about the location of databases (such as airline reservations) and the difficulty of developing countries catching up with the US lead in computers. * The protection of journalists from violence was raised as an issue for discussion. For example, journalists were targeted by various military dictatorships in Latin America in the 1970s. As part of NWICO debates there were suggestions for study on how to protect journalists and even to discipline journalists who broke "generally recognized ethical standards". However, the MacBride Commission specifically came out against the idea of licensing journalists.


American responses

The United States government was hostile to NWICO. According to some analysts, the United States saw these issues simply as barriers to the free flow of communication and to the interests of American media corporations. It disagreed with the MacBride report at points where it questioned the role of the private sector in communications. It viewed the NWICO as dangerous to freedom of the press by ultimately putting an organization run by governments at the head of controlling global media, potentially allowing for censorship on a large scale. While the
Carter administration Jimmy Carter's tenure as the 39th president of the United States began with his inauguration on January 20, 1977, and ended on January 20, 1981. A  Democrat from Georgia, Carter took office after defeating incumbent Republican Presiden ...
had been responsive to the goals of UNESCO, the Reagan administration took on a different approach. The work of UNESCO was perceived by this administration to limit both individual and press freedoms. Additionally, anti-communist cold war sentiments were gaining increased traction in the United States. The US eventually withdrew its membership in UNESCO at the end of 1984. The matter was complicated by debates within UNESCO about Israel's archaeological work in the city of Jerusalem, and about the
Apartheid Apartheid (, especially South African English: , ; , "aparthood") was a system of institutionalised racial segregation that existed in South Africa and South West Africa (now Namibia) from 1948 to the early 1990s. Apartheid wa ...
regime in South Africa. The United States rejoined in 2003. The Independent Media Center was established in Seattle, USA, on November 24 of 1999 as a cluster of independent news media and websites. IMC is a new media collective hosted by grassroots organizations generally supportive of the intent of NWICO (while pointing out 1st amendment concerns along the way). Founded by a grass-roots synthesis of anti-Neoliberalists and activists, IMC was considered to be a pioneering effort to gain freedom of the press, and theoretically part of a more democratic "new world information order".


Developments

The debate on the NWICO that started in the 1970s reflected criticism about non-equitable
access to information Access may refer to: Companies and organizations * ACCESS (Australia), an Australian youth network * Access (credit card), a former credit card in the United Kingdom * Access Co., a Japanese software company * Access Healthcare, an Indian BPO se ...
and
media imperialism Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communicati ...
. The NWICO saw the United Kingdom and the United States back out of UNESCO until 1997 for the UK and 2003 for the US. In 1990–2000, a switch occurred globally, carried by the Internet that contributed to bring more equity to the available content. This was supported by the extension of media powers to
developing countries A developing country is a sovereign state with a lesser developed industrial base and a lower Human Development Index (HDI) relative to other countries. However, this definition is not universally agreed upon. There is also no clear agree ...
such as Mexico, Korea, Kenya and Nigeria; by the adoption of protectionist measures in regards to the free market by western countries like Canada and France; and with the rise of satellite broadcasting as a transnational means for non-western countries. Still, evidence suggests global media has a strong bias towards the global north. Studies estimate around eighty percent of international news travels through Reuters,
Agence France-Press Agence France-Presse (AFP) is a French international news agency headquartered in Paris, France. Founded in 1835 as Havas, it is the world's oldest news agency. AFP has regional headquarters in Nicosia, Montevideo, Hong Kong and Washington, ...
,
United Press International United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20t ...
, and the Associated Press. Only around twenty percent of this news focuses on developing countries. In the decades following the NWICO debates little changed in this regard as a study on stories relating to Africa in the New York Times and The Washington Post showed in 2000. In this study of 89 articles, all lacked sufficient context linking the West to Africa, and seventy-five of them were negative in content.


Windhoek Declaration

This tendency has reached its peak in the 1991
Windhoek Declaration The Windhoek Declaration for the Development of a Free, Independent and Pluralistic Press, the Windhoek Declaration for short, is a statement of press freedom principles by African newspaper journalists in 1991. The Declaration was produced at a ...
. The Windhoek Declaration for the Development of a Free, Independent and Pluralistic Press is a statement of
press freedom Freedom of the press or freedom of the media is the fundamental principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exerci ...
principles by African newspaper journalists. African diplomats in Paris (UNESCO), Geneva ( ECOSOC) and
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * ...
's (UN General Assembly) commitment has been crucial to the success of the Windhoek process. UNESCO endorsed the Windhoek Declaration and United Nations General Assembly recognized the 3 May, date of the Declaration, as " World Press Freedom Day". The Windhoek Declaration has had other significant impacts in the media field. UNESCO adopted the Windhoek framework concerning
media development Media development involves capacity building for institutions or individuals related to freedom of expression, pluralism and diversity of media, as well as transparency of media ownership. Media development plays a role in democracy and effec ...
, characterizing it by freedom, pluralism and
independence Independence is a condition of a person, nation, country, or state in which residents and population, or some portion thereof, exercise self-government, and usually sovereignty, over its territory. The opposite of independence is the st ...
. The Windhoek Declaration is implemented through the Media Development Indicators (MDIs) framework developed by the
International Programme for the Development of Communication The International Programme for the Development of Communication is a United Nations Educational, Scientific and Cultural Organization (UNESCO) programme aimed at strengthening the development of mass media in developing countries. Background O ...
Intergovernmental Council in 2006. Resonating with the NWICO, the MDIs help assessing the priority areas for media development that are the promotion of freedom of expression and media pluralism, the development of community media and of human resources.


International Programme for the Development of Communication (IPDC)

As a result of the " Many Voices, One World" 1980 report UNESCO's General Conference launched the International Programme for the Development of Communication (IPDC) the same year in
Belgrade Belgrade ( , ;, ; names in other languages) is the capital and largest city in Serbia. It is located at the confluence of the Sava and Danube rivers and the crossroads of the Pannonian Plain and the Balkan Peninsula. Nearly 1,166,763 m ...
. The Programme was adopted by 39 Member States and aimed at strengthening the development of mass media in developing countries. Its mandate since 2003 is "... to contribute to sustainable development, democracy and
good governance Good governance is the process of measuring how public institutions conduct public affairs and manage public resources and guarantee the realization of human rights in a manner essentially free of abuse and corruption and with due regard for th ...
by fostering universal access to and distribution of information and knowledge by strengthening the capacities of the developing countries and countries in transition in the field of electronic media and the printed press."


World Summit on the Information Society (WSIS)

In December of 2003 in Geneva and November of 2005, two phases of the UN World Summit on the Information Society (WSIS) were held. These gatherings were done to develop a "common vision of the information society" and to overcome the digital divide within the United Nations Millennial Development Goals. This process involved both governmental actors as well as non-governmental organizations and sought to solve many of the issues proposed during the NWICO debate. Critics have noted that WSIS was too narrow minded a process and focused exclusively on an information technology approach.


Safety of journalists

Threats on journalists are one of the major issues blocking media development. Since 2008, UNESCO Member States submit information on the status of the judicial inquiries conducted on each of the journalists killings condemned by the Organization. This information is included in a public report submitted every two years to the IPDC Council by the Director-General and is basis to the Programme's follow-up to killings of journalists.


Technological

Technological developments have direct effects on access to information and on privacy. Access to information is the ability for an individual to seek, receive and impart information effectively. According to Guy Berger, "access to digital means of communication, even within the limits established by platform owners, is unprecedented". Since the NWICO debate, many of the desired developments have come about through access to the internet and mobile phones. Many are now able to seek as well as impart information to the public. The one way information flow from Global North to South has been corrected partially due to this flow of information. The biggest barrier is now lack of access, and as of 2013 only one third of the population has such access (with some of the poorest regions having less than 10% access). There has been a significant increase in access to the Internet in recent years, which reached just over three billion users in 2014, amounting to about 42 per cent of the world's population. Nevertheless, issues remain such as the digital divide, the gender divide and the security argument. A digital divide is an economic and social inequality with regard to access to, use of, or impact of
information and communication technologies Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals) and computers, ...
(ICT). Social barriers such as illiteracy and lack of digital empowerment have created stark inequalities between men and women in navigating the tools used for access to information: it's the gender divide. With the evolution of the digital age, application of freedom of speech and its corollaries (freedom of information, access to information) becomes more controversial as new means of communication and restrictions arise including government control or commercial methods putting personal information to danger. The increasing access to and reliance on digital media to receive and produce information have increased the possibilities for States and private sector companies to
track Track or Tracks may refer to: Routes or imprints * Ancient trackway, any track or trail whose origin is lost in antiquity * Animal track, imprints left on surfaces that an animal walks across * Desire path, a line worn by people taking the shorte ...
individuals' behaviors, opinions and networks. States have increasingly adopted laws and policies to legalize monitoring of communication, justifying these practices with the need to defend their own citizens and national interests. In parts of Europe, new anti-terrorism laws have enabled a greater degree of
government surveillance Surveillance is the monitoring of behavior, many activities, or information for the purpose of information gathering, influencing, managing or directing. This can include observation from a distance by means of electronic equipment, such as c ...
and an increase in the ability of intelligence authorities to access citizens' data. While legality is a precondition for legitimate limitations of human rights, the issue is also whether a given law is aligned to other criteria for justification such as necessity, proportionality and legitimate purpose.


See also

* Communication for Development *
Community film A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, town ...
* Development communication * Freedom of speech *
Inter Press Service Inter Press Service (IPS) is a global news agency headquartered in Rome, Italy. Its main focus is news and analysis about social, political, civil, and economic subjects as it relates to the Global South, civil society and globalization. Histo ...
* International communication *
International Programme for the Development of Communication The International Programme for the Development of Communication is a United Nations Educational, Scientific and Cultural Organization (UNESCO) programme aimed at strengthening the development of mass media in developing countries. Background O ...
*
NAM News Network The NAM News Network (NNN) is a news agency established by countries of the Non-Aligned Movement to disseminate news which is not prejudicial to the third-world countries. Organisation and operations It was established at the initiative of M ...
*
New International Economic Order The New International Economic Order (NIEO) is a set of proposals advocated by developing countries to end economic colonialism and dependency through a new interdependent economy. The main NIEO document recognized that the current international e ...
* Non-Aligned News Agencies Pool * Global news flow


Sources


References


Further reading

*"Hope and Folly: the United States and UNESCO, 1945–1985", William Preston, Edward S. Herman, and Herbert Schiller, Univ of Minnesota Press, 1989. * Hans Köchler (ed.), ''The New International Information and Communication Order: Basis for Cultural Dialogue and Peaceful Coexistence among Nations''. (Studies in International Relations, X.) Vienna: Braumüller, 1985. *McChesney, Robert W. and Schiller, Dan. ''The Political Economy of International Communications: Foundations for the Emerging Global Debate about Media Ownership and Regulation.'' (Technology, Business and Society Programme Paper, 11). United Nations Research Institute for Social Development. October 2003
https://www.unrisd.org
* ''Media, Culture and Society'', Vol. 12, No. 3 (July 1990), Special issue on "Farewell to NWICO?" *
Mowlana Jalāl al-Dīn Muḥammad Rūmī ( fa, جلال‌الدین محمد رومی), also known as Jalāl al-Dīn Muḥammad Balkhī (), Mevlânâ/Mawlānā ( fa, مولانا, lit= our master) and Mevlevî/Mawlawī ( fa, مولوی, lit= my ma ...
, Hamid, & Roach, Colleen. (1992). New world information and communication order: Overview of recent developments and activities. In Michael Traber & Kaarle Nordenstreng (Eds.), ''Few voices, many worlds: Towards a media reform movement'' (pp. 4–17). London: World Association for Christian Communication. * Nordenstreng, Kaarle. (2010). MacBride report as a culmination of NWICO. In Keynote at International Colloquium "Communication et Changement Social en Afrique". Université Stendhal, Grenoble

* Nordenstreng, Kaarle. (2010). The New World Information and Communication Order: Testimony of an actor. In Round Table at International Colloquium '30 Years of Communication Geopolitics: Actors and Flows, Structures and Divides'. Pari

{{South-South UNESCO Freedom of expression