The New 7 Wonders of the World was a campaign started in 2001 to choose

Wonders of the World Various lists of the Wonders of the World have been compiled from antiquity to the present day, in order to catalogue the world's most spectacular natural features and human-built structures. The Seven Wonders of the Ancient World is the o ...

from a selection of 200 existing monuments. The popularity poll via free web-based voting and telephone voting was led by Canadian-Swiss Bernard Weber and organized by the New 7 Wonders Foundation (N7W) based in Zurich, Switzerland, with winners announced on 7 July 2007 at Estádio da Luz in

Lisbon Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...

. The poll was considered unscientific partly because it was possible for people to cast multiple votes. According to John Zogby, founder and current President/CEO of the Utica, New York–based polling organization Zogby International, New 7 Wonders Foundation drove "the largest poll on record". The program drew a wide range of official reactions. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest.The Seven Wonders of the World, 2.0
, ''Los Angeles Times'', 2007-07-07 After supporting the New 7 Wonders Foundation at the beginning of the campaign by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (

UNESCO The United Nations Educational, Scientific and Cultural Organization (UNESCO ) is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) with the aim of promoting world peace and International secur ...

), bound by its bylaws to record and give equal status to all

World Heritage Site World Heritage Sites are landmarks and areas with legal protection under an treaty, international treaty administered by UNESCO for having cultural, historical, or scientific significance. The sites are judged to contain "cultural and natural ...

s, distanced itself from the undertaking in 2001 and again in 2007. The 7 winners were chosen from 21 candidates, which had been whittled down from 77 choices by a panel in 2006. The New 7 Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding. After the final announcement, New 7 Wonders said it did not earn anything from the exercise and barely recovered its investment. Although N7W describes itself as a not-for-profit organization, the company behind it—the New Open World Corporation (NOWC)—is a commercial business. All licensing and sponsorship money is paid to NOWC. The foundation ran two subsequent programs: New 7 Wonders of Nature, the subject of voting until 2011, and New 7 Wonders Cities, which ended in 2014.

Winners

The

Great Pyramid of Giza The Great Pyramid of Giza is the largest Egyptian pyramid. It served as the tomb of pharaoh Khufu, who ruled during the Fourth Dynasty of Egypt, Fourth Dynasty of the Old Kingdom of Egypt, Old Kingdom. Built , over a period of about 26 years ...

, largest and oldest of the three pyramids at the Giza Necropolis in Egypt and the only surviving of the original

Seven Wonders of the Ancient World The Seven Wonders of the Ancient World, also known as the Seven Wonders of the World or simply the Seven Wonders, is a list of seven notable structures present during classical antiquity, first established in the 1572 publication '' Octo Mundi M ...

, was granted honorary status.

Reactions given

United Nations

In 2007, the New 7 Wonders Foundation contracted a partnership with the United Nations in recognition of the efforts to promote the UN's

Millennium Development Goals In the United Nations, the Millennium Development Goals (MDGs) were eight international development goals for the year 2015 created following the Millennium Summit, following the adoption of the United Nations Millennium Declaration. These w ...

. However, the United Nations Educational, Scientific and Cultural Organization (UNESCO), in a press release on June 20, 2007, reaffirmed that it has no link with the initiative. The press release concluded:

Brazil

In Brazil there was a campaign ''Vote no Cristo'' (Vote for the Christ) which had the support of private companies, namely telecommunications operators that stopped charging voters to make telephone calls and SMS messages to vote. Additionally, leading corporate sponsors including Banco Bradesco and

Rede Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...

spent millions of reals in the effort to have the statue voted into the top seven. ''

Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...

'' reports the campaign was so pervasive that: According to an article in ''Newsweek'', around 10 million Brazilians had voted in the contest by early July. This number is estimated as the New 7 Wonders Foundation never released such details about the campaign. An airplane message, with a huge inscription "4916 VOTE FOR CHRIST" flew in Rio de Janeiro for a month.

Peru

An intensive campaign led by the Peruvian Ministry of Commerce and Tourism in Peru had a great impact in the media and consequently, Peruvian people voted massively for its national wonder. The announcement of the new World Wonders generated great expectations and the election of Machu Picchu was celebrated nationwide.

Chile

The Chilean representative for

Easter Island Easter Island (, ; , ) is an island and special territory of Chile in the southeastern Pacific Ocean, at the southeasternmost point of the Polynesian Triangle in Oceania. The island is renowned for its nearly 1,000 extant monumental statues, ...

Moai Moai or moʻai ( ; ; ) are monolithic human figures carved by the Rapa Nui people on Easter Island, Rapa Nui (Easter Island) in eastern Polynesia between the years 1250 and 1500. Nearly half are still at Rano Raraku, the main moai quarry, but h ...

s, Alberto Hortus, said Weber gave him a letter saying that the Moais had finished eighth and were morally one of the New 7 Wonders. Hortus said he was the only participant to receive such an apology.

India

A campaign to publicize the

Taj Mahal The Taj Mahal ( ; ; ) is an ivory-white marble mausoleum on the right bank of the river Yamuna in Agra, Uttar Pradesh, India. It was commissioned in 1631 by the fifth Mughal Empire, Mughal emperor, Shah Jahan () to house the tomb of his belo ...

in India gathered speed and it reached a climax in July 2007 with news channels, radio stations, and many celebrities asking people to vote for the Taj Mahal.

Jordan

Queen Rania Al-Abdullah of Jordan joined the campaign to back

Petra Petra (; "Rock"), originally known to its inhabitants as Raqmu (Nabataean Aramaic, Nabataean: or , *''Raqēmō''), is an ancient city and archaeological site in southern Jordan. Famous for its rock-cut architecture and water conduit systems, P ...

, Jordan's national treasure.

Mexico

There was a campaign on the news programs to encourage people to vote for Chichen Itzá.

Other finalists

The other 13 finalists, chronologically were:

References

External links

{{Seven Wonders of the Ancient World Cultural lists New7Wonders of the World Projects established in 2000 Projects disestablished in 2007 de:Weltwunder#"Die neuen sieben Weltwunder"