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Naivas Supermarket, often referred to simply as "Naivas", is the largest
supermarket chain A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
in
Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...
, with 84 outlets as of June 2022. A that time, Naivas was the largest supermarket chain in Kenya, ahead of
Quick Mart Limited Quick Mart, also Quickmart, is a Kenyan supermarket chain. As of June 2022, it was the second largest supermarket chain in the country, behind market leader, Naivas Limited, with 84 stores and over 8,000 employees. At that time, according to ...
with 51 outlets in the country.


Location

The company headquarters, as well as the company's warehouses, are located in Sameer Business Park, in the ''Industrial Area'' of
Nairobi Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ...
, the capital and largest city of Kenya. The coordinates of the headquarters of Naivas Limited are: 01°19'36.0"S, 36°52'04.0"E (Latitude:-1.326667; Longitude:36.867779).


Overview

Naivas is headquartered in
Nairobi Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ...
, with retail outlets in many urban centres in the country. In July 2018, the company hired Andreas von Paleske, as an advisor to assist the business with its strategy and operations. This culminated in bringing African private equity firm Amethis on board for a minority stake. At that time, Naivas Limited maintained 47 stores in Kenya. The supermarket chain opened its 53rd store in Kenya in July 2019 at
Rongai Rongai is a town in Nakuru County, Kenya. It lies 30 km west of Nakuru, along the A104 Road and the railway line between Nakuru and Uganda. It is about 10 kilometres north of Elburgon and 15 kilometres east of Molo.The Rough Guide Map - Ke ...
,
Nakuru County Nakuru County is a county in Kenya. It is County number 32 out of the 47 Kenyan Counties. Nakuru County is a host to Kenya's Forth City – Nakuru City. On 1 December 2021, President Uhuru Kenyatta awarded a City Charter status to Nakuru, ranki ...
, with plans to open two more, the same year.


History

Naivas Limited was registered on 24 July 1990. It previously traded as Rongai Self Service Stores Limited, serving mainly in
Rongai Rongai is a town in Nakuru County, Kenya. It lies 30 km west of Nakuru, along the A104 Road and the railway line between Nakuru and Uganda. It is about 10 kilometres north of Elburgon and 15 kilometres east of Molo.The Rough Guide Map - Ke ...
in
Nakuru County Nakuru County is a county in Kenya. It is County number 32 out of the 47 Kenyan Counties. Nakuru County is a host to Kenya's Forth City – Nakuru City. On 1 December 2021, President Uhuru Kenyatta awarded a City Charter status to Nakuru, ranki ...
. The company name was changed later to Naivasha Self Service Stores Limited, before re-branding to the current Naivas Limited, in 2007. In August 2013, the
Johannesburg Stock Exchange JSE Limited (previously the JSE Securities Exchange and the Johannesburg Stock Exchange) is the largest stock exchange in Africa. It is located in Sandton, Johannesburg, South Africa, after it moved from downtown Johannesburg in 2000. In 2003 ...
-listed
Massmart Massmart Holdings Limited () is a South African firm that owns local brands such as Game, Makro, Builder's Warehouse and CBW. It is the second-largest distributor of consumer goods in Africa, the largest retailer of general merchandise, liquor ...
, a subsidiary of retail giant
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
, offered to acquire a 51 per cent stake in Naivas at a cost of KSh3 billion, giving Massmart a controlling interest in the retail chain. The bid triggered a feud at family-owned Naivas, and some family members asked a court to block the sale. In October 2013, Naivas management stated that they were no longer selling a controlling stake to
Massmart Massmart Holdings Limited () is a South African firm that owns local brands such as Game, Makro, Builder's Warehouse and CBW. It is the second-largest distributor of consumer goods in Africa, the largest retailer of general merchandise, liquor ...
. On 16 July 2014, Naivas opened a store in
Garissa Garissa ( so, Gaarrisa) is the capital of Garissa County, Kenya. It is situated in the former North Eastern Province. Geography The Tana River, which rises in Mount Kenya east of Nyeri, flows through the Garissa. The Bour-Algi Giraffe Sanc ...
, making it the first major retailer to open an outlet in the town. This was Naivas' 31st branch in Kenya.


Ownership

Naivas Limited is a privately owned company, whose shares are majorly held by the descendants of its founder Peter Mukuha Kago, who died on 6 May 2010.


November 2014

The table below depicts the shareholding as of November 2014:


April 2020

In February 2020, the Competition Authority of Kenya (CAK) approved the acquisition of 30 percent of Naivas shareholding by the
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
equity firm Amethis Finance at an undisclosed sum. In April 2020,
Business Daily Africa ''Business Daily Africa'', commonly known as ''Business Daily'', is an English-language daily business newspaper published in Kenya. The newspaper is published by Nation Media Group Nation Media Group (abbreviated as NMG) is a Kenyan media g ...
reported that the
International Finance Corporation The International Finance Corporation (IFC) is an international financial institution that offers investment, advisory, and asset-management services to encourage private-sector development in less developed countries. The IFC is a member of ...
had acquired a minority stake in the company for US$15 million (KSh1.5 billion). As of that date the new shareholding in Naivas Limited, is as illustrated in the table below:


June 2022

In June 2022, a consortium led by Mauritian investment conglomerate ''IBL Group'', bought out the IFC-led consortium at an undisclosed price. When that deal closes, the shareholding in Naivas Limited will look as depicted in the table below.


Branches

, the supermarket chain maintained forty-three branches across Kenya with the Nairobi south c branch being the latest. By February 2018, that number had risen to 45, with the latest addition being the Capital Centre Mall Branch, along Mombasa Road in Nairobi. In February 2020, the supermarket chain is expected to open its 64th store as the
anchor tenant In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. ...
in the mega city mall, in
Kisumu Kisumu ( ) is the third-largest city in Kenya after the capital, Nairobi, and the coastal city of Mombasa (census 2019). It is the third-largest city after Kampala and Mwanza in the Lake Victoria Basin. Apart from being an important p ...
. By June 2022, the retail chain had grown to 84 outlets in Kenya.


See also


References


External links

*
Naivas Siblings Get Court Orders To Sell Big Brother’s ShopUpdated List of branches
{{Coord, 01, 19, 36, S, 36, 52, 04, E, display=title Supermarkets of Kenya Retail companies established in 1990 Kenyan companies established in 1990 Companies based in Nairobi