NuGrape is a brand of
grape-flavored soda pop. The NuGrape brand was created in 1906, first bottled in 1921, and by April 1933, The
National NuGrape Company was founded in
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
,
Georgia
Georgia most commonly refers to:
* Georgia (country), a country in the South Caucasus
* Georgia (U.S. state), a state in the southeastern United States
Georgia may also refer to:
People and fictional characters
* Georgia (name), a list of pe ...
. In 1922, licensing rights were sold to the Olla Bottling Works in
Olla, Louisiana where it was made and distributed for many years. NuGrape was followed up by the popular
Sun Crest
Sun Crest is a brand of flavored carbonated soft drink manufactured by Dad's Root Beer, The Dad's Root Beer Company, LLC, of Jasper, Indiana, and owned by Hedinger Brands, LLC, except for six countries in Asia owned by The Monarch Beverage Compan ...
brand of soft drinks in 1938. In 1965, the National NuGrape Company introduced
Kickapoo Joy Juice, a product based on
Al Capp's ''
Li'l Abner'' comic strip. All three brands were acquired in 1968 by The Moxie Company (renamed Moxie-Monarch-NuGrape Company and later Monarch Beverage Company). In 1970, Moxie-Monarch-NuGrape discontinued domestic U.S. sales of Kickapoo Joy Juice.
In 1999, NuGrape and the
Nesbitt's line of carbonated drinks were acquired from
Monarch Beverage Company in Atlanta by
Big Red, Ltd. of
Waco, Texas
Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and Interstate 35, I-35, halfway between Dallas and Austin, Texas, Austin. The city had a U.S. census estimated 2024 popul ...
under its North American Beverages Products division, which also included Nesbitt's. The
National NuGrape building still exists in Atlanta at 794 Ralph McGill Blvd., but is not open to the public.
Today, NuGrape is usually found in parts of the southeast United States. Specifically, it is sold in parts of Georgia, North Carolina, South Carolina, northwest Alabama, and the eastern half of Tennessee. NuGrape is almost impossible to find for sale west or north of
Murfreesboro, Tennessee
Murfreesboro is a city in Rutherford County, Tennessee, United States, and its county seat. Its population was 165,430 according to the 2023 census estimate, up from 108,755 residents certified in 2010 United States census, 2010. Murfreesboro i ...
. However, NuGrape was bottled and distributed in central Kentucky by the
Ale-8-One Bottling Company of
Winchester, Kentucky, but no longer by Ale-8-One and in the
Pacific Northwest
The Pacific Northwest (PNW; ) is a geographic region in Western North America bounded by its coastal waters of the Pacific Ocean to the west and, loosely, by the Rocky Mountains to the east. Though no official boundary exists, the most common ...
by Orca Beverage Company of
Mukilteo, Washington.
It is most commonly available in small, novelty candy stores as well as independent grocery stores, available in bottles (glass or plastic) or cans. In recent years,
Cracker Barrel restaurants have begun selling NuGrape, by the individual bottle and in six-packs. It is available at World Market stores.
References
External links
Big Red, Ltd. - NuGrape website
{{Grape sodas
Cuisine of the Southern United States
Grape sodas
Products introduced in 1921
Monarch brands