Noddle was a
credit report
A credit history is a record of a borrower's responsible repayment of debts.
A credit report is a record of the borrower's credit history from a number of sources, including banks, credit card companies, collection agencies, and governments. A bo ...
service offered by the British arm of American company
TransUnion
TransUnion LLC is an American consumer credit reporting agency. TransUnion collects and aggregates information on over one billion individual consumers in over thirty countries including "200 million files profiling nearly every credit-active co ...
(formerly CallCredit). The business was launched in 2011 and was sold to
Credit Karma
Credit Karma is an American multinational personal finance company founded in 2007. It has been a brand of Intuit since December 2020. It is best known as a free credit and financial management platform, but its features also include monitori ...
in 2019.
History
In June 2011, 10,000 people were invited to test the service prior to its full launch later that year.
In November 2018,
Credit Karma
Credit Karma is an American multinational personal finance company founded in 2007. It has been a brand of Intuit since December 2020. It is best known as a free credit and financial management platform, but its features also include monitori ...
said it would acquire Noddle from
TransUnion
TransUnion LLC is an American consumer credit reporting agency. TransUnion collects and aggregates information on over one billion individual consumers in over thirty countries including "200 million files profiling nearly every credit-active co ...
. At the time, the company had 35 employees and four million users.
The acquisition closed in April 2019 and the Noddle brand was replaced with Credit Karma branding.
Products
The service advertised that its clients were able to view a full
credit report
A credit history is a record of a borrower's responsible repayment of debts.
A credit report is a record of the borrower's credit history from a number of sources, including banks, credit card companies, collection agencies, and governments. A bo ...
free for life, unlike the similar paid-for services from rivals
Equifax
Equifax Inc. is an American multinational consumer credit reporting agency headquartered in Atlanta, Atlanta, Georgia and is one of the three largest consumer credit reporting agency, consumer credit reporting agencies, along with Experian and T ...
and
Experian
Experian plc is a multinational corporation, multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on more than 1 billion people and businesses including ...
. Noddle charged for extra services such as Noddle Improve, which told users how to improve their credit scores, and Noddle Web Watch, which scanned websites looking for fraudulent uses of users' information and warning users about anything that appeared awry.
If clients saw any discrepancies in their reports, they had to dispute issues with the pertinent reference agency.
Notes
References
External links
* {{Official website, https://www.noddle.co.uk
Financial services companies established in 2011
Credit scoring
2019 mergers and acquisitions