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No Wyld (formerly known as The Wyld) was a
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
alternative hip hop Alternative hip-hop (also known as alternative rap and experimental hip-hop) is a subgenre of hip-hop music that encompasses a wide range of styles that are not typically identified as mainstream. AllMusic defines it as comprising "hip-hop group ...
band, formed in 2010.


History

Mohamed "Mo" Kheir and Joe Pascoe met while studying architecture at university in 2007. They joined Brandon Black two years later through Kheir's older brother, Moomin Kheir. They began covering tracks they liked, and performing at open mic nights. "Revolution" was the first single that attracted attention online. The track earned praise from MTV Iggy in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and was subsequently included in United States TV show 90210. The band attracted the interest of major sponsors like
Red Bull Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...
, who included them in a major campaign. In August 2013, they began recording their first EP, ''Abstract'', at Red Bull Studios. The Wyld relocated to the United States where they secured a recording contract with Columbia records in 2013 and then a Publishing deal with Sony ATV in April 2014. The track "Odyssey" was used in a commercial for
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
during Sochi 2014, and later included in the soundtrack for ''
NHL 15 ''NHL 15'' is an ice hockey video game developed by EA Canada and published by EA Sports. It is the 24th installment of the ''NHL'' series and was released on September 9, 2014 in North America then three days later in Europe, Australia and N ...
'', '' Madden NFL 16'' and '' Need for Speed''. "Odyssey" was also featured in the pregame video played before the
West Virginia University West Virginia University (WVU) is a public university, public Land-grant university, land-grant research university with its main campus in Morgantown, West Virginia, United States. Its other campuses are those of the West Virginia University Ins ...
Mountaineers football team took the field for home games during the 2015 season. In addition, "Let Me Know" was included in the soundtrack for ''
FIFA 16 ''FIFA 16'' is a football simulation video game developed by EA Canada and published by Electronic Arts under the EA Sports label. It was released for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, Xbox One, Android and iOS. The g ...
''. This song also appeared in
EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...
game, '' FIFA 17'' with "Justfayu" featuring KAMAU. Their song "Air" was used as the official theme song for WWE's Elimination Chamber event in 2017.


Band members

* Mohamed "Mo" Kheir – Vocals * Brandon Black – Vocals, Production * Joseph Pascoe – Guitar, Production


Discography


Studio albums


Extended plays


Singles


As lead artist


As featured artist


Music videos


References

{{DEFAULTSORT:No Wyld New Zealand indie rock groups