Newsvendor Model
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The newsvendor (or newsboy or single-periodWilliam J. Stevenson, Operations Management. 10th edition, 2009; page 581 or salvageable) model is a mathematical model in
operations management Operations management is concerned with designing and controlling the production (economics), production of good (economics), goods and service (economics), services, ensuring that businesses are efficiency, efficient in using resources to meet ...
and
applied economics Applied economics is the application of economic theory and econometrics in specific settings. As one of the two sets of fields of economics (the other set being the ''core''), it is typically characterized by the application of the ''core'', i.e ...
used to determine optimal inventory levels. It is (typically) characterized by fixed prices and uncertain demand for a perishable product. If the inventory level is q, each unit of demand above q is lost in potential sales. This model is also known as the ''newsvendor problem'' or ''newsboy problem'' by analogy with the situation faced by a newspaper vendor who must decide how many copies of the day's paper to stock in the face of uncertain demand and knowing that unsold copies will be worthless at the end of the day.


History

The mathematical problem appears to date from 1888 where Edgeworth used the
central limit theorem In probability theory, the central limit theorem (CLT) states that, under appropriate conditions, the Probability distribution, distribution of a normalized version of the sample mean converges to a Normal distribution#Standard normal distributi ...
to determine the optimal cash reserves to satisfy random withdrawals from depositors. According to Chen, Cheng, Choi and Wang (2016), the term "newsboy" was first mentioned in an example of the Morse and Kimball (1951)'s book. The problem was termed the "Christmas tree problem" and "newsboy problem" in the 1960s and 1970s, and beginning in the 1980s gender neutral vocabulary like "newsperson" began to be used. According to Evan Porteus, Matt Sobel coined the term "newsvendor problem". The modern formulation relates to a paper in ''
Econometrica ''Econometrica'' is a peer-reviewed academic journal of economics, publishing articles in many areas of economics, especially econometrics. It is published by Wiley-Blackwell on behalf of the Econometric Society. The current editor-in-chief is ...
'' by
Kenneth Arrow Kenneth Joseph Arrow (August 23, 1921 – February 21, 2017) was an American economist, mathematician and political theorist. He received the John Bates Clark Medal in 1957, and the Nobel Memorial Prize in Economic Sciences in 1972, along with ...
, T. Harris, and Jacob Marshak. More recent research on the classic newsvendor problem in particular focused on behavioral aspects: when trying to solve the problem in messy real-world contexts, to what extent do decision makers systematically vary from the optimum? Experimental and empirical research has shown that decision makers tend to be biased towards ordering too close to the expected demand (pull-to-center effect) and too close to the realisation from the previous period (demand chasing).


Overview

This model can also be applied to period review systems.W.H. Hopp, M. L. Spearman, Factory Physics, Waveland Press 2008


Assumptions

# Products are separable # Planning is done for a single period # Demand is random # Deliveries are made in advance of demand # Costs of overage or underage are linear


Profit function and the critical fractile formula

The standard newsvendor
profit Profit may refer to: Business and law * Profit (accounting), the difference between the purchase price and the costs of bringing to market * Profit (economics), normal profit and economic profit * Profit (real property), a nonpossessory inter ...
function is : \operatorname
text Text may refer to: Written word * Text (literary theory) In literary theory, a text is any object that can be "read", whether this object is a work of literature, a street sign, an arrangement of buildings on a city block, or styles of clothi ...
\operatorname\left \min (q,D)\rightcq where D is a
random variable A random variable (also called random quantity, aleatory variable, or stochastic variable) is a Mathematics, mathematical formalization of a quantity or object which depends on randomness, random events. The term 'random variable' in its mathema ...
with
probability distribution In probability theory and statistics, a probability distribution is a Function (mathematics), function that gives the probabilities of occurrence of possible events for an Experiment (probability theory), experiment. It is a mathematical descri ...
F representing demand, each unit is sold for price p and purchased for price c, q is the number of units stocked, and E is the
expectation operator In probability theory, the expected value (also called expectation, expectancy, expectation operator, mathematical expectation, mean, expectation value, or first moment) is a generalization of the weighted average. Informally, the expected val ...
. The solution to the optimal stocking quantity of the newsvendor which maximizes expected profit is: where F^ denotes the generalized inverse
cumulative distribution function In probability theory and statistics, the cumulative distribution function (CDF) of a real-valued random variable X, or just distribution function of X, evaluated at x, is the probability that X will take a value less than or equal to x. Ever ...
of D. Intuitively, this ratio, referred to as the critical fractile, balances the cost of being understocked (a lost sale worth (p-c)) and the total costs of being either overstocked or understocked (where the cost of being overstocked is the inventory cost, or c so total cost is simply p). The critical fractile formula is known as Littlewood's rule in the
yield management Yield management (YM) is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats, hotel room reservat ...
literature.


Numerical examples

In the following cases, assume that the retail price, p, is $7 per unit and the purchase price is c, is $5 per unit. This gives a critical fractile of \frac = \frac = \frac


= Uniform distribution

= Let demand, D, follow a
uniform distribution (continuous) In probability theory and statistics, the continuous uniform distributions or rectangular distributions are a family of symmetric probability distributions. Such a distribution describes an experiment where there is an arbitrary outcome that li ...
between D_\min = 50 and D_\max = 80. : q_\text=F^\left( \frac\right)=F^\left( 0.285 \right) = D_\min+(D_\max-D_\min) \cdot 0.285 = 58.55\approx59. Therefore, the optimal inventory level is approximately 59 units.


= Normal distribution

= Let demand, D, follow a
normal distribution In probability theory and statistics, a normal distribution or Gaussian distribution is a type of continuous probability distribution for a real-valued random variable. The general form of its probability density function is f(x) = \frac ...
with a mean, \mu, demand of 50 and a
standard deviation In statistics, the standard deviation is a measure of the amount of variation of the values of a variable about its Expected value, mean. A low standard Deviation (statistics), deviation indicates that the values tend to be close to the mean ( ...
, \sigma, of 20. : q_\text=F^\left( \frac\right)=\mu + \sigma Z^\left( 0.285 \right) = 50 + 20 (-0.56595) = 38.68\approx 39. Therefore, optimal inventory level is approximately 39 units.


= Lognormal distribution

= Let demand, D, follow a
lognormal distribution In probability theory, a log-normal (or lognormal) distribution is a continuous probability distribution of a random variable whose logarithm is normal distribution, normally distributed. Thus, if the random variable is log-normally distributed ...
with a mean demand of 50, \mu, and a
standard deviation In statistics, the standard deviation is a measure of the amount of variation of the values of a variable about its Expected value, mean. A low standard Deviation (statistics), deviation indicates that the values tend to be close to the mean ( ...
, \sigma, of 0.2. : q_\text=F^\left(\frac\right)=\mu e^ = 50 e^ = 44.64\approx 45. Therefore, optimal inventory level is approximately 45 units.


= Extreme situation

= If p (i.e. the retail price is less than the purchase price), the numerator becomes negative. In this situation, the optimal purchase quantity is zero to avoid a marginal loss.


Derivation of optimal inventory level


Critical fractile formula

To derive the critical fractile formula, start with \operatorname\left
right Rights are law, legal, social, or ethics, ethical principles of freedom or Entitlement (fair division), entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal sy ...
/math> and condition on the event D\leq q: : \begin & \operatorname min\\operatorname min\\mid D\leq qoperatorname(D\leq q)+\operatorname min\\mid D>qoperatorname(D>q) \\ pt= & \operatorname \mid D\leq q(q)+\operatorname \mid D>q1-F(q)] =\operatorname \mid D\leq q(q)+q -F(q)\end Now use : \operatorname \mid D\leq q\frac, where f(x)=F'(x). The denominator of this expression is F(q), so now we can write: : \operatorname min\\int\limits_xf(x)\,dx+q -F(q) So \operatorname
text Text may refer to: Written word * Text (literary theory) In literary theory, a text is any object that can be "read", whether this object is a work of literature, a street sign, an arrangement of buildings on a city block, or styles of clothi ...
p\int\limits_ xf(x) \, dx + pq -F(q)cq Take the derivative with respect to q: : \frac\operatorname
text Text may refer to: Written word * Text (literary theory) In literary theory, a text is any object that can be "read", whether this object is a work of literature, a street sign, an arrangement of buildings on a city block, or styles of clothi ...
pqf(q)+pq(-F'(q))+p -F(q)c=p -F(q)c Now optimize: p\left -F(q^*)\rightc=0\Rightarrow1-F(q^*)=\frac\Rightarrow F(q^*)=\frac\Rightarrow q^*=F^\left(\frac\right) Technically, we should also check for convexity: \frac\operatorname
text Text may refer to: Written word * Text (literary theory) In literary theory, a text is any object that can be "read", whether this object is a work of literature, a street sign, an arrangement of buildings on a city block, or styles of clothi ...
p F'(q)/math> Since F is monotone non-decreasing, this second derivative is always non-positive, so the critical point determined above is a global maximum.


Alternative formulation

The problem above is cast as one of maximizing profit, although it can be cast slightly differently, with the same result. If the demand D exceeds the provided quantity q, then an
opportunity cost In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive alternatives. Assuming the best choice is made, ...
of (D-q)(p-c) represents lost revenue not realized because of a shortage of inventory. On the other hand, if D\le q, then (because the items being sold are perishable), there is an overage cost of (q-D)c. This problem can also be posed as one of minimizing the expectation of the sum of the opportunity cost and the overage cost, keeping in mind that only one of these is ever incurred for any particular realization of D. The derivation of this is as follows: : \begin & \operatorname text+\text\\ pt= & \operatorname text\mid D\leq qoperatorname(D\leq q)+\operatorname text\mid D>q\operatorname(D>q) \\ pt= & \operatorname q-D)c\mid D\leq q(q)+\operatorname D-q)(p-c)\mid D>q1-F(q)] \\ pt= & c\operatorname -D\mid D\leq q(q)+(p-c)\operatorname -q\mid D>q1-F(q)] \\ pt= & cqF(q)-c\int\limits_ xf(x)\,dx+(p-c) int\limits_xf(x)\,dx-q(1-F(q))\\ pt= & p\int\limits_ xf(x)\,dx-pq(1-F(q))-c\int\limits_xf(x)\,dx+cq(1-F(q))+cqF(q)-c\int\limits_xf(x)\,dx \\ pt= & p\int\limits_xf(x)\,dx-pq+pqF(q)+cq-c\operatorname \end The derivative of this expression, with respect to q, is : \frac\operatorname text+\textp(-qf(q))-p+pqF'(q)+pF(q)+c=pF(q)+c-p This is obviously the negative of the derivative arrived at above, and this is a minimization instead of a maximization formulation, so the critical point will be the same.


Cost based optimization of inventory level

Assume that the 'newsvendor' is in fact a small company that wants to produce goods to an uncertain market. In this more general situation the cost function of the newsvendor (company) can be formulated in the following manner: : K(q) = c_f + c_v (q-x) + p \operatorname E\left max(D-q,0)\right+ h \operatorname E\left max(q-D,0) \right where the individual parameters are the following: * c_f – fixed cost. This cost always exists when the production of a series is started. /production* c_v – variable cost. This cost type expresses the production cost of one product. /product* q – the product quantity in the inventory. The decision of the inventory control policy concerns the product quantity in the inventory after the product decision. This parameter includes the initial inventory as well. If nothing is produced, then this quantity is equal to the initial quantity, i.e. concerning the existing inventory. * x – initial inventory level. We assume that the supplier possesses x products in the inventory at the beginning of the demand of the delivery period. * p – penalty cost (or back order cost). If there is less raw material in the inventory than needed to satisfy the demands, this is the penalty cost of the unsatisfied orders. /product* D – a random variable with cumulative distribution function F representing uncertain customer demand. nit* E /math> – expected value of random variable D. * h – inventory and stock holding cost. / product In K(q), the ''first order loss function'' E\left max(D-q,0)\right/math> captures the expected shortage quantity; its complement, E\left max(q-D,0)\right/math>, denotes the expected product quantity in stock at the end of the period. On the basis of this cost function the determination of the optimal inventory level is a minimization problem. So in the long run the amount of cost-optimal end-product can be calculated on the basis of the following relation: : q_\text = F^\left( \frac\right)


See also

* Infinite fill rate for the part being produced: * Constant fill rate for the part being produced: * Demand varies over time: * Several products produced on the same machine: * * *{{annotated link, Extended newsvendor model


References


Further reading

* Ayhan, Hayriye, Dai, Jim, Foley, R. D., Wu, Joe, 2004: Newsvendor Notes, ISyE 3232 Stochastic Manufacturing & Service Systems

* E. J. Lodree
A Simulation Optimization Approach for the Two-Product Newsvendor Problem
* P. Mileff, K. Nehez
An Extended Newsvendor Model for Customized Mass Production
AOM – Advanced modeling and Optimization. Electronic International Journal, Volume 8, Number 2. pp 169–186. (2006) * P. Mileff, K. Nehez
Evaluating the Proper Service Level In a Cooperate Supply Chain Environment
MIM'07. IFAC workshop on manufacturing modelling, management and control. Budapest, Hungary. pp 123–126. (2007) * Tsan-Ming Choi (Ed.) Handbook of Newsvendor Problems: Models, Extensions and Applications, in Springer's International Series in Operations Research and Management Science, 2012. Inventory optimization