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Nancy Baym (born 1965) is an American scholar and senior principal research manager at
Microsoft Research Microsoft Research (MSR) is the research subsidiary of Microsoft. It was created in 1991 by Richard Rashid, Bill Gates and Nathan Myhrvold with the intent to advance state-of-the-art computing and solve difficult world problems through technologi ...
, formerly a professor of
communication studies Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in differ ...
at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States. Two branch campuses are in the Kansas City metropolitan area on the Kansas side: the university's medical school and hospital ...
. She was a member of the founding board and former president of the
Association of Internet Researchers Association may refer to: *Club (organization), an association of two or more people united by a common interest or goal *Trade association, an organization founded and funded by businesses that operate in a specific industry *Voluntary associatio ...
, and serves on the board of several
academic journal An academic journal (or scholarly journal or scientific journal) is a periodical publication in which Scholarly method, scholarship relating to a particular academic discipline is published. They serve as permanent and transparent forums for the ...
s covering new media and communication. She has published research and provided media commentary on the topics of
social communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmit ...
, new media, and
fandom A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
.


Education

*1994, Ph.D., speech communication,
University of Illinois at Urbana-Champaign The University of Illinois Urbana-Champaign (UIUC, U of I, Illinois, or University of Illinois) is a public land-grant research university in the Champaign–Urbana metropolitan area, Illinois, United States. Established in 1867, it is the f ...
. *1988, M.A., speech communication, University of Illinois at Urbana-Champaign. *1986, B.A., journalism and mass communication,
University of Wisconsin-Madison A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Uni ...
.


Career

Baym joined Microsoft Research in 2012, when Microsoft established a new group researching social media, with scholars including
danah Boyd Danah boyd (stylized in all lowercase, born November 24, 1977 as Danah Michele Mattas) She noted her mother added lowercase 'h' in birth name "danah" for typographical balance, reflecting the lowercase first letter 'd' and later changed her l ...
, Mary Gray and Kate Crawford in addition to Baym. Describing the new group, ''
The Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
'' wrote that the scholars were "trained in media studies and social sciences but had essentially become anthropologists of the digital age".


Academic appointments

*2012–present, principal researcher, Microsoft Research. *2002–2012, professor, Department of Communication Studies, University of Kansas. *1999-2002, assistant professor, Department of Communication Studies, University of Kansas. *1994-1999, assistant professor, Department of Communication,
Wayne State University Wayne State University (WSU) is a public university, public research university in Detroit, Michigan, United States. Founded in 1868, Wayne State consists of 13 schools and colleges offering approximately 375 programs. It is Michigan's third-l ...
. *1992-1994, visiting
teaching associate A teaching fellow (sometimes referred to as a TF) is an individual at a higher education institution, including universities, whose work involves teaching and potentially pedagogic research. The work done by teaching fellows can vary significantl ...
in speech communication, University of Illinois at Urbana-Champaign. *1986-1992, teaching assistant in speech communication, University of Illinois at Urbana-Champaign.


Publications

Baym has published several
monograph A monograph is generally a long-form work on one (usually scholarly) subject, or one aspect of a subject, typically created by a single author or artist (or, sometimes, by two or more authors). Traditionally it is in written form and published a ...
s, besides numerous articles. In ''Tune In, Log On: Soaps, Fandom, and Online Community'' (2000), Baym argues that
soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
fans form "a dynamic community of people with unique voices, distinctive traditions, and enjoyable relationships." ''Personal Connections in the Digital Age'' (2010), is about thinking critically about the roles of
digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...
in personal relationships, it offers data-grounded information on how to makes sense of these changes in relational life. She defines seven concepts "that can be used to differentiate digital media and which influence how people use them and with what effects." These concepts are interactivity, temporal structure,
social cue Social cues are verbal or non-verbal signals expressed through the face, body, voice, motion (and more) and guide conversations as well as other social interactions by influencing our impressions of and responses to others. These percepts are im ...
s, storage, replicability, reach and mobility. Ultimately, "the author states at the end that the book was written for those who see communication technologies as new and different, those who take them for granted and those who will be thinking through technologies not yet invented," claimed Stuart James Fitz-Gerald in his review of the book. ''Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection'' was published in 2018, and explores how digital technology has changed the relationship between musicians and their fans. When an excerpt was published in
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
, the book was described as showing "how music lovers used fan culture to build a worldwide web". The book was reviewed by scholarly journals both in media studies and musicology. One reviewer noted that while the book could have emphasised more diverse genres, such as hip hop, it was "a valuable resource for those trying to better understand relational labor conducted by artists". Perhaps in response to this criticism, Baym co-authored an article on hip-hop in 2022 with Jahari M. Evans.


Awards

* Excellence in Teaching Award (College of Fine, Performing and Communication Arts, Wayne State University, 1997) * W. T. Kemper Fellowship Teaching Excellence (Kansas University, 2005)


Bibliography

* * * * * *


References


External links


Personal siteGoogle Scholar profile
{{DEFAULTSORT:Baym, Nancy American women non-fiction writers Mass media theorists 1965 births Living people University of Kansas faculty University of Wisconsin–Madison School of Journalism & Mass Communication alumni American women academics 21st-century American women scientists University of Illinois College of Liberal Arts and Sciences alumni