Namogoo Technologies Ltd. is a

software as a service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike o ...

company that helps online businesses prevent Customer Journey Hijacking. Namogoo’s technology detects and blocks unauthorized ads injected into consumer browsers that redirect website visitors to competitor products and promotions.

History

Namogoo was founded in August 2014 by entrepreneurs Chemi Katz and Ohad Greenshpan. In December 2014, the company launched its Customer Hijacking Prevention platform, which detects and blocks malicious content and unauthorized ads injected onto visitor sessions. In September 2014, Namogoo received an initial funding round of $6 million — led by

Blumberg Capital Blumberg Capital is an early-stage venture capital firm that partners with entrepreneurs to innovate and build technology companies. The firm specializes in leading Seed and Series A rounds collaborating with angel investors, other venture capital ...

and Inimiti Capital. In April 2017, Namogoo opened its Sales Headquarters in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

, Mass. In February 2017, Namogoo raised $8 million in Series A funding, led by GreatPoint Ventures. Blumberg Capital and Inimiti Capital also participated in the round. In May 2018, Namogoo received a Series B investment round of $15 million led by Hanaco Ventures, as well existing investors GreatPoint Ventures,

and Inimiti Capital. In May 2018, Namogoo was received a 2018 MITX Award in the Technology Innovation in Retail & eCommerce category. The annual awards are hosted by The Massachusetts Innovation & Technology Exchange (MITX) and given to technologies that impact the future of

customer experience Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase st ...

. In September 2019, Namogoo was ranked as the Best Startup to Work For in Israel by

Dun & Bradstreet The Dun & Bradstreet Holdings, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk a ...

(D&B). This was the first year that D&B's annual rankings included a category for startups in addition to its list of Top 50 Companies to Work For in Israel. In October 2019, Namogoo raised a Series C funding round of $40 million led by Oak HC/FT as well as existing investors GreatPoint Ventures, Hanaco Venture Capital, and

. This brought the company's total funding to $69 million. In February 2020, Namogoo appointed Liz Ritzcovan as Chief Revenue Office based in New York, and Einat Etzioni as Chief Marketing Officer based in Israel. In May 2020, Namogoo completed its strategic acquisition of behavioral analytics platform Personali. In January 2021, Namogoo launched Intent-Based Promotions, which autonomously optimizes promotion spend by synchronizing eCommerce brands’ business goals with real-time shopper intent, preventing customer journey abandonment and increasing revenue.

Technology

Namogoo's cloud-based service, built on proprietary,

Machine Learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...

technology, detects and blocks invasive content spread across ecommerce sites. This learning technology monitors and analyzes millions of web sessions from the server all the way to customer browsers — and based on pattern analysis techniques — classifies web activity and prevents it from running. Namogoo's proactive core engine leverages thousands of data points related to deep content inspection, statistical analysis, and indicative behavioral patterns in order to reach decisions. By identifying and blocking Customer Journey Hijacking activities that divert earned traffic and hurt conversion rates, ecommerce businesses are able to preserve the intended online experience and improve business metrics.

Customer Journey Hijacking

Customer Journey Hijacking is a rapidly growing phenomenon where unauthorized ads are injected into consumer browsers. Various injected ads include competing product recommendation widgets, banners, pop-ups, and in-text redirects which are inserted into the visitor's web session. Ads are driven by digital malware that is downloaded through bad connections, free software bundles, and unsecured WiFi networks. This disrupts the intended online experience, and diverts earned web traffic away from ecommerce websites, cutting directly into their conversions and revenue. The majority of these injected ads redirect customers to competitor websites and promotions. Unsavory content is also featured across the site and impacts brand equity. Ad injections run on the consumer's browser and bypass server-side visibility or control over this activity.

References

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External links

Official Website

Company Blog
Computer security software companies Companies based in Boston Online advertising methods