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NKPR is a Toronto, Canada-based
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
, artist management, and digital media agency with locations in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
and
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. NKPR was Founded in 2002 by Natasha Koifman.


History

Natasha Koifman started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients. In 2009, NKPR expanded its services to include a social media department. In June 2017, NKPR celebrated 15 years in business with a crystal anniversary event. Today, NKPR represents over 30 national and international brands. In 2014, NKPR launched its NK Artists division, which "connects celebrities, influencers and artists with brands through strategic partnerships". Some of the NK Artists clients include: interviewer
George Stroumboulopoulos George Mark Paul Stroumboulopoulos (; Greek: Γεώργιος Μάρκος Παύλος Στρουμπουλόπουλος; born August 16, 1972) is a Canadian media personality, television host and podcaster. He is one of Canada's most popular b ...
; reportage-style fashion photographer
Sophie Elgort Sophie Elgort (born 1986) is an American photographer, director, producer, and host. She is known for her fashion and portrait photography, working with Brooke Shields, Elizabeth Olsen, John Waters, Naomi Watts, Rose Byrne, and more. Her work has ...
; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer Erin Kleinberg; and actor
Yannick Bisson Yannick Denis Bisson (born May 16, 1969) is a Canadian film and television actor and director. He is famous for playing Detective William Murdoch on the series ''Murdoch Mysteries'' for over 15 years, since 2008. Early life Bisson was born in ...
. NKPR supports philanthropic organizations. Natasha is president of the board of directors for Artists for Peace and Justice (APJ) Canada and is on the board of directors for APJ USA. The company has also developed long-term relationships with
Best Buddies Best Buddies International is an American nonprofit 501(c)(3) organization. It consists of volunteers that create opportunities for people with intellectual and developmental disabilities (IDD). The program's main purpose is to allow volunteers ...
and Dare to Wear Love. In 2016 NKPR launched an agency-wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause to encourage others to do the same.


The IT Lounge

In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to "connect with celebrities for a cause" during film festival season in Toronto. In 2009 NKPR's IT Lounge became the first event of its kind in
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
where every brand donated to a cause. NKPR's IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured the fashion photographer
Patrick Demarchelier Patrick Demarchelier (; 21 August 1943 – 31 March 2022) was a French fashion photographer. Early life and education Born near Paris in 1943 to a modest family, Demarchelier spent his childhood in Le Havre, Normandy, with his mother and fo ...
(Condé Nast), The Coveteur's Norman Wong and ''W'' magazine's Caitlin Cronenberg, daughter of award-winning filmmaker
David Cronenberg David Paul Cronenberg (born March 15, 1943) is a Canadian film director, screenwriter, producer and actor. He is a principal originator of the body horror genre, with his films exploring visceral bodily transformation, infectious diseases, and ...
. In celebration of the 10th anniversary of the IT Lounge in 2015, NKPR brought the event to festival headquarters at the
TIFF Bell Lightbox TIFF Lightbox is a cultural centre in Toronto, Ontario, Canada, located on the first five floors of the Lightbox and Festival Tower on the northwest corner of King Street and John Street. TIFF Lightbox features five cinemas, two restaurants, ma ...
in an official partnership with the
Toronto International Film Festival The Toronto International Film Festival (TIFF, often stylized as tiff) is one of the most prestigious and largest publicly attended film festivals in the world. Founded in 1976, the festival takes place every year in early September. The organi ...
. In September 2016, in collaboration with The Scott Brothers (hosts of shows such as
Property Brothers ''Property Brothers'' is a Canadian reality television series now produced by Scott Brothers Entertainment, and is the original show in the Property Brothers (franchise), ''Property Brothers'' franchise. The series features twin brothers Drew S ...
) NKPR produced the IT House x Producers Ball. The 5-day pop-up was a hub for film and television industry players. IT House x Producers Ball hosted the W magazine portrait studio with Caitlin Cronenberg with live street art performances by artist Peter Tunney. The IT House x Producers Ball has bome an annual event during the Toronto Film Festival. It features daily programming including industry panels and sponsored activations and celebrity portrait studio. Past media partners of IT House x Producers Ball include Coveteur, NYLON and Rolling Stone.


ShopNK

In September 2019, NKPR launched an e-commerce site that gives consumers the chance to give back to a partner charity with each purchase.


Awards and recognition

NKPR won the ''Best Full-Service PR Firm 2023 - GTA'' award given out by the Canadian Business Awards.


Business

In 2012, NKPR was ranked number 78 in the PROFIT/Chatelaine W100 ranking and award program, which celebrates the largest firms owned and operated by women. Natasha was also selected as one of BIZBASH's 66 Most Innovative Event Pros in 2012. In 2013 Natasha was named Canada's most influential public relations professional on Twitter and NKPR placed number 34 amongst Canada's fastest-growing marketing services & media companies in the 2013 Profit 500 industry rankings. In 2015, Natasha Koifman was awarded the WXN Canada's Most Powerful Women: Top 100 Award in the CIBC Entrepreneurs category. In 2017, Natasha Koifman was recognized again by WXN Canada's Most Powerful Women: Top 100 Award this time in the CIBC Trailblazers & Trendsetters category. Natasha Koifman wrote several pieces for the
Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...
in 2016-17.As one of the first tastemakers to be featured on the fashion platform The Coveteur, she has been profiled in leading publications including Marie Claire, FASHION, the Globe and Mail, National Post, Canadian Living and Chatelaine. In July 2021, Natasha Koifman became the first North American publicist to license her name to a condominium.
Natasha The Residences
is a 47-storey high-rise located at 263 Adelaide St. W.  in Toronto's cultural district steps from where Natasha opened the first NKPR office in 2002.  Presented by luxury builder
Lanterra Developments
and designed in collaboration wit
Studio Munge
the building's fashion-forward design looks, feels and behaves like Natasha's private Toronto residence and is targeted to sophisticated urbanites looking for an integrated space in which they could live, work and play. 


References

{{Reflist


External links


NKPR Website
Digital media organizations Public relations companies of Canada Public relations companies of the United States