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''The Native'' (stylized in
all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...
) is a Nigerian-based
music magazine A music magazine is a magazine dedicated to music and culture in music cognition, music culture. Such magazines typically include music news, interviews, photo shoots, essays, record reviews, concert reviews and occasionally have a covermount with ...
publishing in
Lagos Lagos ( ; ), or Lagos City, is a large metropolitan city in southwestern Nigeria. With an upper population estimated above 21 million dwellers, it is the largest city in Nigeria, the most populous urban area on the African continent, and on ...
. Founded in 2016, ''The Native'' focuses primarily on music, style, and art, championing the sounds and culture of tomorrow, today.


History

''The Native'' was established in 2016 by Seni Saraki, Teni (Teezee) Zaccheaus, Olushola (Sholz) Fagbemi, Addy Edgal and Suleiman Shittu. Since launching, the magazine has featured Nigerian artists including
Wizkid Ayodeji Ibrahim Balogun (born 16 July 1990), better known as Wizkid, is a Nigerian singer and songwriter. Born in the Ojuelegba suburb of Surulere, Lagos, Wizkid is a voice in the emerging Afrobeats movement. His music is a blend of Afrobea ...
,
Burna Boy Damini Ebunoluwa Ogulu (born 2 July 1991), known professionally as Burna Boy, is a Nigerian singer, songwriter and record producer. He gained recognition in 2012 after releasing "Like to Party", the lead single from his debut studio album '' ...
,
Naira Marley Azeez Adeshina Fashola (born 10 May 1991), known professionally as Naira Marley, is a British-Nigerian singer, songwriter and rapper. Education At the age of 11, Fashola moved to Peckham, South London, England. He graduated with a distinctio ...
and fashion designer Mowalola Ogunlesi. Burna Boy was the first artist featured on the magazine in 2017 with ''The Native''s Birth Issue, setting the tone for their future. In 2018, ''The Native'' released the second issue of its print magazine. The issue was released at a launch party in London, organised by the magazine and Boiler Room. The event provided a platform for artist to perform such as
Lady Donli Zainab Elizabeth Donli, known as Lady Donli, is a Nigerians, Nigerian musician. She is an alternative R&B, hip hop, alternative jazz and Afrobeat singer and songwriter. Biography Lady Donli was born in Cleveland, Ohio and is the youngest of si ...
, Pretty Boy D-O, Wizkid, and Tau Benah, among others. Later that year, ''The Native'' collaborated with
Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...
on limited edition football jersey, Nike by Native. In 2019, ''The Native'' released three covers in its Rebel issue which featured singer and rapper, Cruel Santino, Odunsi The Engine and TENI. Mowalola, Naira Marley and Tems featured on the NATIVE's Time Issue in the summer of 2020. A few months later, in December, the magazine partnered with Wizkid for a limited edition magazine ''Wizmag'' that celebrates his album, ''
Made in Lagos ''Made in Lagos'' is the fourth studio album by Nigerian singer Wizkid. It was released on 30 October 2020 by Starboy Entertainment and RCA Records. The album features guest appearances from Burna Boy, Skepta, H.E.R., Ella Mai, Tay Iwar, Projexx, ...
''.


Nativeland

Nativeland is an annual music concert organised by ''The Native'' at Muri Okunola,
Victoria Island Victoria Island () is a large island in the Arctic Archipelago that straddles the boundary between Nunavut and the Northwest Territories of Canada. It is the eighth-largest island in the world, and at in area, it is Canada's second-largest i ...
,
Lagos Lagos ( ; ), or Lagos City, is a large metropolitan city in southwestern Nigeria. With an upper population estimated above 21 million dwellers, it is the largest city in Nigeria, the most populous urban area on the African continent, and on ...
. The first Nativeland concert was held in December 2016, the same day the magazine was launched.


See also

*
Nativeland NATIVELAND is an annual music festival in Lagos, Nigeria, and organized by ''The Native''. The platform was established to bring together the best of pop culture, music, art, food, style, sports, and education in the Nigerian entertainment indust ...
*
Native Sound System Native Sound System is a British radio show, based in London, and hosted by Sholzstilltippin, and Addy Edgal. It currently airs every Friday at 5PM, on NTS Radio. The show showcase up and coming African music talents, with the aim to document A ...


References


External links


Official website
{{DEFAULTSORT:Native, The Magazines established in 2016 Magazines about the media 2016 establishments in Nigeria Professional and trade magazines Online magazines published in Nigeria The Native