HOME

TheInfoList



OR:

The Museum of the Portuguese Language ( pt, Museu da Língua Portuguesa, , ) is an interactive
Portuguese language Portuguese ( or, in full, ) is a western Romance languages, Romance language of the Indo-European language family, originating in the Iberian Peninsula of Europe. It is an official language of Portugal, Brazil, Cape Verde, Angola, Mozambique, ...
—and Linguistics/Language Development in general—museum in
São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
,
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
. It is housed in the Estação da Luz railway station, in the urban district of the same name. Three hundred thousand passengers arrive and leave the station every day, and the choice of the building for the launching of the museum is connected to the fact that it was mainly here that thousands of non-Portuguese speaking immigrants arriving from Europe and Asia into São Paulo via the
Port of Santos The Port of Santos (in Portuguese: ''Porto de Santos'') is located in the city of Santos, state of São Paulo, Brazil. As of 2006, it is the busiest container port in Latin America. In 2016, it was considered the 39th largest port in the world ...
got acquainted with the language for the first time. The idea of a museum-monument to the language was conceived by the São Paulo Secretary of Culture in conjunction with the
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
Foundation, at a cost of around 37 million
reais The Brazilian real ( pl. '; sign: R$; code: BRL) is the official currency of Brazil. It is subdivided into 100 centavos. The Central Bank of Brazil is the central bank and the issuing authority. The real replaced the cruzeiro real in 1994. ...
. The objective of the museum is to create a living representation of the Portuguese language, where visitors may be surprised and educated by unusual and unfamiliar aspects of their own
native language A first language, native tongue, native language, mother tongue or L1 is the first language or dialect that a person has been exposed to from birth or within the critical period. In some countries, the term ''native language'' or ''mother to ...
. Secondly, the caretakers of the museum, as expressed on the official website, "desire that, in this museum, the public has access to new knowledge and reflection in an intense and pleasurable manner," as it notices the relationship of the language with others, as well as its proto-languages. The museum targets the Portuguese speaking population, made up of peoples from many regions and social backgrounds, but who still have not had the opportunity to gain a broader understanding of the origins, the history and the continuous evolution of the language.


History


Development

The project was conceived in 2001. It is speculated by many sources that
São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
was chosen as the site of the museum for its symbolism, as it is the largest Portuguese-speaking city and metropolitan region in the world, with 20 million inhabitants. Among the partners in the project were
Gilberto Gil Gilberto Passos Gil Moreira (; born 26 June 1942), is a Brazilian singer-songwriter and politician, known for both his musical innovation and political activism. From 2003 to 2008, he served as Brazil's Minister of Culture in the administration ...
, IBM Brazil, the Brazilian Postal Service,
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...
,
Petrobras Petróleo Brasileiro S.A., better known by the portmanteau Petrobras (), is a state-owned Brazilian multinational corporation in the petroleum industry headquartered in Rio de Janeiro, Brazil. The company's name translates to Brazilian Petrole ...
, Vivo, AES Eletropaulo, Grupo Votorantim and
BNDES The National Bank for Economic and Social Development ( pt, Banco Nacional de Desenvolvimento Econômico e Social, abbreviated: BNDES) is a development bank structured as a federal public company associated with the Ministry of the Economy of Bra ...
. Also supporting the effort were the
Calouste Gulbenkian Foundation The Calouste Gulbenkian Foundation ( pt, Fundação Calouste Gulbenkian), commonly referred to simply as the Gulbenkian Foundation, is a Portuguese institution dedicated to the promotion of the arts, philanthropy, science, and education. One ...
, the
Community of Portuguese Language Countries The Community of Portuguese Language Countries ( Portuguese: ''Comunidade dos Países de Língua Portuguesa''; abbreviated as the CPLP), also known as the Lusophone Commonwealth (''Comunidade Lusófona''), is an international organization and pol ...
, the
mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well ...
ship of São Paulo, the
CPTM , owner = São Paulo State Government , area served = Greater São Paulo, Brazil , transit_type = Commuter rail , lines = 5 , line_number = , s ...
, the
Otis Elevator Company Otis Worldwide Corporation ( branded as the Otis Elevator Company, its former legal name) is an American company that develops, manufactures and markets elevators, escalators, moving walkways, and related equipment. Based in Farmington, Connec ...
,
Carrier Carrier may refer to: Entertainment * ''Carrier'' (album), a 2013 album by The Dodos * ''Carrier'' (board game), a South Pacific World War II board game * ''Carrier'' (TV series), a ten-part documentary miniseries that aired on PBS in April 20 ...
and the Luso-Brazilian Foundation. The idea of a Portuguese Language museum came from
Ralph Appelbaum Ralph Appelbaum Associates (RAA) is one of the world's longest-established and largest museum exhibition design firms with offices in New York City, London, Beijing, Berlin, Moscow, and Dubai.Bradford A. McKee, What's a Museum: What he says it i ...
, who also developed the
United States Holocaust Memorial Museum The United States Holocaust Memorial Museum (USHMM) is the United States' official memorial to the Holocaust. Adjacent to the National Mall in Washington, D.C., the USHMM provides for the documentation, study, and interpretation of Holocaust h ...
in
Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...
, and the fossil room of the
American Museum of Natural History The American Museum of Natural History (abbreviated as AMNH) is a natural history museum on the Upper West Side of Manhattan in New York City. In Theodore Roosevelt Park, across the street from Central Park, the museum complex comprises 26 int ...
in New York City. The
architectural Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings o ...
project was undertaken by Brazilian father-son duo Paulo and Pedro Mendes da Rocha. The director of the museum is sociologist Isa Grinspun Ferraz, who coordinated a team of thirty Portuguese language specialists to implement the museum. The artistic director is
Marcello Dantas Marcello Dantas is one of the main figures in the convergence of art and technology in Brazil. Biography Marcelo Dantas studied diplomacy in Brasilia, history of art in Florence and graduated in Film and Television at New York University ...
.


Opening ceremony

The museum was dedicated on Monday, 20 March 2006, with the presence of the
Minister of Culture A culture minister or a heritage minister is a common cabinet position in governments. The culture minister is typically responsible for cultural policy, which often includes arts policy (direct and indirect support to artists and arts organizatio ...
and singer
Gilberto Gil Gilberto Passos Gil Moreira (; born 26 June 1942), is a Brazilian singer-songwriter and politician, known for both his musical innovation and political activism. From 2003 to 2008, he served as Brazil's Minister of Culture in the administration ...
, representing the Brazilian president
Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known mononymously as Lula, is a Brazilian politician, trade unionist, and former metalworker who is the president-elect of Brazil. A member of the Workers' Party ...
. Also present were the Minister of Culture of Portugal, Isabel Pires de Lima, the
governor of São Paulo A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
,
Geraldo Alckmin Geraldo José Rodrigues Alckmin Filho (; born 7 November 1952) is a Brazilian politician who is the vice president-elect of Brazil. He previously served as the Governor of São Paulo from 2001 to 2006, and then again from 2011 to 2018, the lo ...
, former
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...
, the
mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well ...
of
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Lisbon's urban area extends beyond the city's administrative limits w ...
António Carmona Rodrigues, the
Minister of Foreign Affairs A foreign affairs minister or minister of foreign affairs (less commonly minister for foreign affairs) is generally a cabinet minister in charge of a state's foreign policy and relations. The formal title of the top official varies between co ...
of
Guinea-Bissau Guinea-Bissau ( ; pt, Guiné-Bissau; ff, italic=no, 𞤘𞤭𞤲𞤫 𞤄𞤭𞤧𞤢𞥄𞤱𞤮, Gine-Bisaawo, script=Adlm; Mandinka: ''Gine-Bisawo''), officially the Republic of Guinea-Bissau ( pt, República da Guiné-Bissau, links=no ) ...
António Isaac Monteiro, the President of the
Calouste Gulbenkian Foundation The Calouste Gulbenkian Foundation ( pt, Fundação Calouste Gulbenkian), commonly referred to simply as the Gulbenkian Foundation, is a Portuguese institution dedicated to the promotion of the arts, philanthropy, science, and education. One ...
, and other representative authorities from all Portuguese-speaking nations. Gilberto Gil spoke during the ceremony: Sílvia Finguerut, director of Patrimony and the Environment for the
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
foundation, claimed that there didn't exist a museum in the world dedicated solely to a language. Finguerut noted the symbolism of the museum's location in the Estação da Luz:
Geraldo Alckmin Geraldo José Rodrigues Alckmin Filho (; born 7 November 1952) is a Brazilian politician who is the vice president-elect of Brazil. He previously served as the Governor of São Paulo from 2001 to 2006, and then again from 2011 to 2018, the lo ...
alluded to the importance of the museum to the Portuguese-speaking community, to the students, the professors, and to the preservation of the language itself. José Roberto Marinho finished the ceremony: The following day, 21 March, the doors of the museum were opened to the public. File:Estação da Luz.jpg, The Estação da Luz, the building housing the museum. File:MPL 067.jpg, The entrance to the museum.


2015 fire

On December 21, 2015, a major
fire Fire is the rapid oxidation of a material (the fuel) in the exothermic chemical process of combustion, releasing heat, light, and various reaction products. At a certain point in the combustion reaction, called the ignition point, flames ...
broke out at the museum, damaging the building and killing one firefighter by smoke inhalation. The installations were restored and the museum opened again on March 12, 2020.


Museum

The museum itself features innovative and predominantly virtual exhibits which feature a mixture of
art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...
,
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scien ...
and interactivity, while keeping in mind the historical building the museum is housed in. It consists of diverse exhibitions with hands-on activities, videos, sounds and images about Linguistics and
Portuguese language Portuguese ( or, in full, ) is a western Romance languages, Romance language of the Indo-European language family, originating in the Iberian Peninsula of Europe. It is an official language of Portugal, Brazil, Cape Verde, Angola, Mozambique, ...
developments.


Floors

The exhibitions were curated by Isa Grinspum Ferraz and Hugo Barreto.


Entrance

The entrance is located at door A of the Luz Station, in front of the
Pinacoteca do Estado de São Paulo The ''Pinacoteca do Estado de São Paulo'' (Portuguese for "pinacotheca (picture gallery) of the state of São Paulo") is one of the most important art museums in Brazil. History The museum is housed in a 1900 building in Jardim da Luz, Dow ...
. The ticket office, café, store, and museum administration are all located at the entrance of the building.


First floor

The first floor is where the museum's temporary exhibitions are located, the Paulo Freire Educational Space, and also another space of the museum's administration.


Second floor

The exhibition "Línguas do mundo" exhibit is where visitors can hear the various languages spoken by people, highlighting 23 different languages. The exhibition "Rua da Língua" is a 100-meter long screen, covering much of the second floor wall. Words, texts, images and drawings are projected. The exhibition "Nós da Língua", 23 screens are displayed, with the names of the countries that speak the Portuguese language near these screens. Some of the screens are interactive. The exhibition "Laços de família" shows how the Portuguese language came about, going from
Indo-European The Indo-European languages are a language family native to the overwhelming majority of Europe, the Iranian plateau, and the northern Indian subcontinent. Some European languages of this family, English, French, Portuguese, Russian, Du ...
and Latin to languages such as
Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...
,
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
and Galician. The exhibition "Português do Brasil" shows the evolution of the Portuguese language from its historical origin from Latin during the conquest of the Romans of the Iberian region to the influences of the current media, such as television and social networks. Some of the screens are text, others are images, and in some cases there are interactive screens with short videos explaining the topic covered in that section of the exhibit. The "Palavras-cruzadas" exhibit has eight interactive totems. This exhibit is complementary to the "Brazilian Portuguese" exhibit. "Línguas do cotidiano" is a small auditorium. There is a projector that plays 8 different movies. "Beco das palavras" involves the use of three interactive screens. Each screen has different words on it. With correct interaction, the words are unified and create a new word with a new meaning.


Third floor and Deck

The third floor is also called "Língua viva". The exhibition "Falares" shows the diversity of the Portuguese language in its accents, vocabulary, among other factors that change the way of expressing oneself from Portuguese.. "O que pode a língua" is an auditorium. The auditorium is used to show films and poetry. At the end of the exhibition in the auditorium, visitors are invited to go to the terrace, having a privileged view of the Luz station clock tower and the Luz Garden.


In popular culture

The Brazilian television channel
TV Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Gr ...
used part of the museum grounds for their show Retrospectiva, which usually airs on the last Friday of each year. However, it broadcast much earlier than planned, on Monday, 27 December 2021.


See also

*
Museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make th ...
*
Portuguese language Portuguese ( or, in full, ) is a western Romance languages, Romance language of the Indo-European language family, originating in the Iberian Peninsula of Europe. It is an official language of Portugal, Brazil, Cape Verde, Angola, Mozambique, ...
*
Lusophony Games The Lusofonia Games ( pt, Jogos da Lusofonia) is a multinational multi-sport event organized by the ACOLOP, which involves athletes coming from Lusophone (Portuguese-speaking) countries. Most countries competing are countries that are members of ...
* Estação da Luz * Instituto Camões


References


External links


Official website
{{Museum, Cultural Portuguese language Museums in São Paulo Museums established in 2006 2006 establishments in Brazil History museums in Brazil Language museums Portuguese-Brazilian culture Tourist attractions in São Paulo