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The Motor Row District is a
historic district A historic district or heritage district is a section of a city which contains older buildings considered valuable for historical or architectural reasons. In some countries or jurisdictions, historic districts receive legal protection from cer ...
in Chicago's Near South Side community area. Motor Row includes buildings on Michigan Avenue between 2200 and 2500 south, directly west of
McCormick Place McCormick Place is the largest convention center in North America. It consists of four interconnected buildings and one indoor arena sited on and near the shore of Lake Michigan, about south of downtown Chicago, Illinois, United States. McCorm ...
convention center, and 1444, 1454, 1737, 1925, 2000 S. Michigan Ave., as well as 2246-3453 S. Indiana Ave., and 2211-47 S. Wabash Ave. The district was built between 1905 and 1936 by a number of notable architects.
Auto row An auto row or auto mall is a business cluster with multiple car dealerships in a single neighborhood or road. Auto rows are distinct from car supermarkets which are a single, large dealership. Economics Auto rows, like mall food courts, are an ...
s developed in numerous US cities shortly after 1900 as car companies sought to create districts where the sale and repair of cars could become an easy urban shopping experience. At its peak, as many as 116 different makes of automobiles were sold and repaired on Motor Row. Current-day marques that formerly had showrooms on Motor Row included Ford,
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
,
Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...
, and
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
. Other marques with showrooms there that have since dissolved include Hudson, Locomobile, Marmon, and
Pierce-Arrow The Pierce-Arrow Motor Car Company was an American motor vehicle manufacturer based in Buffalo, New York, which was active from 1901 to 1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial truck ...
. Currently, only one car dealer (Fiat/Alfa Romeo) still stands in Motor Row while the remaining buildings have been or are being redeveloped into condominiums, nightclubs, and retail storefronts.


Architecture

The range of buildings in Motor Row illustrates the evolution of the automobile showroom and related product and service buildings, from simple two-story structures used for display and offices to multi-story buildings housing a variety of departments for the repair, storage, painting, and finishing of automobiles. Many of the buildings were designed by significant architects, including
Holabird & Roche The architectural firm now known as Holabird & Root was founded in Chicago in 1880. Over the years, the firm has changed its name several times and adapted to the architectural style then current — from Chicago School to Art Deco to Modern ...
, Alfred Alschuler, Philip Maher, Albert Kahn, and Christian Eckstorm. The overall design highlights elaborately carved stone work, ornate facades and intricately scrolled ironwork that decorates recessed automotive doorways. Though characterized by its auto showrooms, Motor Row was also home to newspaper The
Chicago Defender ''The Chicago Defender'' is a Chicago-based online African-American newspaper. It was founded in 1905 by Robert S. Abbott and was once considered the "most important" newspaper of its kind. Abbott's newspaper reported and campaigned against Jim ...
, a newspaper voice for Chicago's large
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
community.
Chess Records Chess Records was an American record company established in 1950 in Chicago, specializing in blues and rhythm and blues. It was the successor to Aristocrat Records, founded in 1947. It expanded into soul music, gospel music, early rock and roll ...
was also located in Motor Row and acts such as
Muddy Waters McKinley Morganfield (April 4, 1913 April 30, 1983), known professionally as Muddy Waters, was an American blues singer and musician who was an important figure in the post- war blues scene, and is often cited as the "father of modern Chicago ...
,
The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the album era, rock era. In the early 1960s, the Rolling Stones pioneered the g ...
,
Willie Dixon William James Dixon (July 1, 1915January 29, 1992) was an American blues musician, vocalist, songwriter, arranger and record producer. He was proficient in playing both the upright bass and the guitar, and sang with a distinctive voice, but he ...
and many other blues artists recorded there. Motor Row was designated a
Chicago Landmark Chicago Landmark is a designation by the Mayor and the City Council of Chicago for historic sites in Chicago, Illinois, United States. Listed sites are selected after meeting a combination of criteria, including historical, economic, archit ...
on December 13, 2000. It was added to the
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...
on November 18, 2002.


Redevelopment

In recent years, Motor Row has been undergoing a transformation into a music and entertainment district. Motor Row Brewing (formerly known as Broad Shoulders Brewery) opened in the district in January 2015. Riff Music Lounge opened in the district in 2013. Motor Row Brewing closed in 2021 as a result of the
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
pandemic, and shortly thereafter a new brewing company, Duneyrr, was started in the same space by two former Lagunitas employees. In 2011–2012, local officials attempted to lure a
Cheap Trick Cheap Trick is an American rock band from Rockford, Illinois, formed in 1973 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. The current lineup of the band consists of Zander, Nielsen ...
-themed restaurant, music venue and museum to the district; however, this deal fell through in 2013.Motor Row developer loses Cheap Trick club, dinner theater - Alison Burdo, Chicago Real Estate Daily - March 13, 2013.
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Gallery

File:Motor Row Historic District A Chicago IL.jpg, 2210 S. Michigan File:Motor Row Historic District B Chicago IL.jpg, 2222 S. Michigan File:Motor Row Historic District C Chicago IL.jpg, 2200 block S. Michigan File:Motor Row Historic District D Chicago IL.jpg, 2400 block S. Michigan File:Motor Row Historic District E Chicago IL.jpg, Former Joyce Ford (now New City Fiat), 2401 S. Michigan File:Motor Row Historic District F Chicago IL.jpg, 2300 block S. Michigan File:Motor Row Historic District G Chicago IL.jpg, 2337 S. Michigan File:Motor Row Historic District H Chicago IL.jpg, 2327-2329 S. Michigan File:Motor Row Historic District I Chicago IL.jpg, 2315 S. Michigan File:Motor Row Historic District J Chicago IL.jpg, 2200 block S. Michigan File:Motor Row Historic District L Chicago IL.jpg, 2245-2251 S. Michigan File:Motor Row Historic District M Chicago IL.jpg, 2239 S. Michigan


References


Further reading


Motor Row Memories
Jerome M. O'Connor, Chicago Tribune, October 21, 2012. {{Chicago Landmark districts 20th-century architecture in the United States Historic districts in Chicago Chicago Landmarks Commercial buildings on the National Register of Historic Places in Chicago Auto rows Historic districts on the National Register of Historic Places in Illinois Motor vehicle buildings and structures on the National Register of Historic Places Transportation buildings and structures on the National Register of Historic Places in Illinois