Founded in 2010 by

Lauren Santo Domingo Lauren Santo Domingo (née Davis; born February 28, 1976) is an American entrepreneur, magazine editor, and socialite. She is the co-founder and Chief Brand Officer of online fashion retailer Moda Operandi. Early life Santo Domingo, the daught ...

and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection". Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit. The site offers access to designer pieces that might not become available in traditional luxury retail stores. On May 2, 2013, the company launched a punk-inspired collection from designers including

Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de ...

, Balmain,

Vivienne Westwood Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she m ...

, and

Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmet ...

. In 2013, Áslaug Magnúsdóttir left the company after an alleged falling out. In 2019, Ganesh Srivats, a former

Tesla, Inc. Tesla, Inc. ( or ) is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs and manufactures electric vehicles (electric cars and trucks), battery energy storage from home to grid- ...

sales executive became the CEO of Moda Operandi. Declining sales from

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...

caused Moda Operandi to shut down its men's business. In April, 2022, the company announced a ban on the use of exotic skins in its products.Rachel Deeley, "Burberry Bans Exotic Skins,
The Business of Fashion
, 18 May 2022.

References

External links

Moda Operandi
Online retailers of the United States {{commerce-website-stub