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Milan Fashion Week ( it, Settimana della moda) is a clothing
trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
held semi-annually in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. It is one of the most important worldwide.


History and operations

Milan Fashion Week, which was established in 1958, is part of the global "Big Four
fashion week A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashi ...
s", the others being
Paris Fashion Week Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...
,
London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion wee ...
and
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...
. The schedule begins with New York, followed by London, and then Milan, and ending with Paris. Since the year 1958, Milan Fashion Week has been taking place semi-annually with a women's and a men’s fashion week. Milan Fashion Week is partially organized by the National Chamber of Italian Fashion (), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan. The , was set up on 11 June 1958. This was the forerunner of the body which subsequently became the . Proprietors of the most important establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association:
Roberto Capucci Roberto Capucci (born December 2, 1930 in Rome) is an Italian fashion designer. Biography Capucci attended art school at Accademia di Belle Arti, where he studied with the artists Mazzacurati, Avenali, and Libero De Libero. In 1950, he opened ...
, Emilio Schuberth, Maria Antonelli, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi,
Germana Marucelli Germana Marucelli (13 October 1905 - 23 February 1983) was an Italian fashion designer. Life and career Born in Settignano, Florence into a family of craftsmen, after the primary school at 11 years old Marucelli started working as an apprenti ...
, Simonetta Colonna Di Cesarò,
Jole Veneziani Jolanda Anna Maria Veneziani (11 July 1901 – 10 January 1989) was an Italian fashion designer. Biography Born in Taranto in 1901, Jole Veneziani moved to Milan with her family when she was still a child. She grew up in an artistic household ...
, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio. The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo. In 2013 the Autumn/Winter Milan Fashion Week started on January 20 with Paola Frani, and was followed by shows from major fashion houses such as
Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, ...
,
Roberto Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, pe ...
,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cos ...
, Etro,
Fendi Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. ...
, Ferragamo,
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
, Jil Sander,
Marni The name Marni originates from several languages, including Hebrew, meaning "rejoice", and Latin as a variant of "Marina", meaning "of the sea". It also has derivations from Gaelic and Swahili. "Marni" and "Marnie" are the two most common spelli ...
,
Max Mara Max Mara (Italian aks 'ma:ra is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2, ...
,
Missoni Missoni is an Italian luxury fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953. History Early beginnings The business was founded in 1953, when O ...
,
Moschino Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. History Founding and 1990s Franco M ...
,
Philipp Plein Philipp is both a surname and a given name. Notable people with the name include: "Philipp" has also been a shortened version of Philippson, a German surname especially prevalent amongst German Jews and Dutch Jews. Surname * Adolf Philipp (1864 ...
,
Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
, Pucci, John Richmond,
Tod's Tod's S.p.A., also known as Tod's Group, is an Italian company which produces luxury shoes and other leather goods. The company is majority controlled by the founding family Della Valle Family and is listed on the Italy's Milan Stock Exchange bei ...
, and
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as ...
etc. but also by shows from new labels and younger designers such as Au Jour Le Jour, Cristiano Burani, Gabriele Colangelo, Marco De Vincenzo, Stella Jean, Chicca Lualdi, MSGM, N°21, Fausto Puglisi, Francesco Scognamiglio etc. On 20 November 2013,
Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer. He first gained notoriety working for Cerruti and then for many others, including Allegri, Bagutta and Hilton. He formed his company, Armani, in 1975, which eventually expande ...
announced he has decided to join the Italian Chamber of Fashion. In April 2015, Carlo Capasa was named president of the Camera Nazionale Della Moda Italiana. Certain shows are not held in conjunction with the Camera Nazionale Della Moda Italiana, including
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cos ...
. The Camera Nazionale Della Moda Italiana has also been sharply criticized by designers such as Cavalli.


2020 To 2022 Milano Digital Fashion Week

Due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, the 2020 edition took place only through
digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ...
from 14 July to 17 July 2020. Now in 2022, Gucci made a debut in Milan Fashion Week, they took it to another level by finding 68 pairs of twins to showcase their design, and create a statement.


Locations

Milan fashion week includes more than 40 shows each season and transforms the city into a touristic hob by simply creating various venues for the shows selecting the most elegant and influential palaces to become the stage for design. Example of location are
Palazzo Reale This is a list of royal palaces, sorted by continent. Africa * Abdin Palace, Cairo * Al-Gawhara Palace, Cairo * Koubbeh Palace, Cairo * Tahra Palace, Cairo * Menelik Palace * Jubilee Palace * Guenete Leul Palace * Imperial Palace- Mas ...
,
Palazzo Serbelloni The Palazzo Serbelloni is a Neoclassical palace in Milan. The palace at the site was constructed for the aristocrat Gabrio Serbelloni. In the late 18th century, the palace was extensively reconstructed including the façade by Simone Cantoni. ...
and many others.


Controversy

In 2014
Greenpeace Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth t ...
protested to demand "toxic-free fashion" by hanging signs in the Galleria Vittorio Emanuele II. Chiara Campione of Greenpeace Italy said the demonstration was set up to "...ask Italian brands, especially
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as ...
, because it has the highest level of hazardous chemicals in its products, to publicly commit to eliminate harmful substances from the various stages of production."


Key Revenue

* Attendees / Visitors: 30,000 * Total Income: 64 million Euros * City Income: 15.5 million Euros * Business Income: 48.5 million Euros * Venue Income: 7 million Euros * Restaurant Income: 22 million Euros * Retail Income: 26 million Euros * Accommodation Income: 9 million Euros * Average Expenditure per Visitor: 1,902 Euros Hendriksz, V. (2021, March 9). Money-makers: What Milan earns from Milan Fashion Week. FashionUnited. Retrieved April 2022, from https://fashionunited.uk/news/fashion/money-makers-what-milan-earns-from-milan-fashion-week/2017022223620


See also

* Berlin Fashion Week *
London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion wee ...
*
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...
*
Paris Fashion Week Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...
*
Shanghai Fashion Week Shanghai Fashion Week is a fashion event held two times every year in Shanghai, each time lasting for seven days which is a part of Shanghai International Fashion Culture Festival which usually lasts for a month. The event first began in 2001. Sup ...
*
São Paulo Fashion Week The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York, London, Paris and ...


References


External links


Milan Fashion Week Official SiteMilan Fashion Week WomenswearMilan Fashion Week MenswearMilan Fashion Week 2019 Gucci News
{{Milan landmarks Fashion events in Italy 1958 establishments in Italy Recurring events established in 1958 Italian fashion Annual events in Italy Fashion weeks Tourist attractions in Milan