Michael "Mike" Simcoe (born 1959–1960) is an automobile designer from

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

, Australia. He currently serves as General Motors' Vice President of Global Design, a position he has held since 2016. Simcoe received an Associate Diploma of Art Industrial Design from the

Royal Melbourne Institute of Technology RMIT University, officially the Royal Melbourne Institute of Technology,, section 4(b) is a public university, public research university in Melbourne, Australia. Founded in 1887 by Francis Ormond, RMIT began as a night school offering cla ...

. He joined

GM Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own brand, marque in Australia. In its las ...

as a designer in 1983, and was subsequently promoted to senior designer and chief designer in 1985 and 1987 respectively. In 1995, he became director of Design for GM Asia Pacific, overlooking collaborative projects with

Daewoo Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerat ...

, Suzuki,

Fuji Heavy Industries is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was formerly named ( ...

and Isuzu. He was appointed director of Design at GM Holden in 2001, and later executive director of Asia Pacific Design in 2003, establishing GM Korea Design Operations. He was also Executive Director North American Exterior Design and Global Architecture Strategy starting from 2004, supervising various designs such as the

Buick LaCrosse The Buick LaCrosse is a mid-size sedan manufactured and marketed by Buick since 2004. The LaCrosse is now in its third generation, slotted above the Buick Regal as the brand's flagship vehicle. The first-generation LaCrosse replaced the Century ...

Cadillac CTS The Cadillac CTS is an executive car that was manufactured and marketed by General Motors from 2003 until 2019 across three generations. Historically, it was priced similarly to cars on the compact luxury spectrum; but it has always been sized ...

and

Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...

. The most recent position he held before becoming Vice President of Global Design was being the executive director of General Motors International Operations Design from in 2011. Following Ed Welburn's announcement on April 8, 2016, that he would retire after 44 years at General Motors, Simcoe received the position of Vice President of Global Design, effective July 1, 2016.

Notable designs

* Holden Coupe concept (1998) *

Holden Commodore (VX) The Holden Commodore (VX) is an executive car that was produced by Holden from 2000 to 2002. It was the second iteration of the third generation of the Commodore. Its range included the luxury variants, Holden Berlina (VX) and Holden Calais (VX) ...

(2000) * Holden Caprice/Statesman (WH) (2000) *

Holden Monaro The Holden Monaro ( ) is a rear-wheel drive coupé manufactured by General Motors Holden in Australia from 1968 to 1975 and later reintroduced from 2001 to 2005. It was also manufactured as a 4-door sedan from 1973 to 1977. Three generations of ...

(2001) *

Holden Commodore (VE) The Holden Commodore (VE) is an executive car that was produced by Holden from 2006 to 2013. It was the first iteration of the fourth generation of the Commodore. Its range included the luxury variants, Holden Berlina (VE) and Holden Calais (VE ...

(2006) *

Holden Caprice (WM) The WM and WN series Holden Caprice (also marketed as the Holden Statesman) are a line of full-size/executive cars produced by the Australian manufacturer Holden from September 2006 to October 2017, sold primarily in Australia and New Zealand. ...

(2006) * Buick Avenir (2015) * Chevrolet Bolt concept (2015)

References

{{DEFAULTSORT:Simcoe, Michael Living people Australian businesspeople General Motors designers Australian automobile designers 1959 births