A souvenir (), memento, keepsake, or token of remembrance is an object a person acquires for the

memories Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, ...

the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. The object itself may have intrinsic value, or be a symbol of experience. Without the owner's input, the symbolic meaning is lost and cannot be articulated.

As objects

The

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting. Throughout the world, the souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of

word-of-mouth marketing Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewardin ...

. Promotional

tchotchke A tchotchke ( , ) is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Slavic in origin. The wor ...

at trade shows serve a similar function. Perhaps the most collected souvenirs by tourists are self-generated: photographs as a medium to document specific events and places for remembrance. Souvenirs as objects include mass-produced merchandise such as clothing: T-shirts and

hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...

s; collectables: postcards,

refrigerator magnet A refrigerator magnet or fridge magnet is a small magnet, often attached to an artistic or whimsical ornament, which may be used to post items such as shopping lists, Christmas cards, child art or reminders on a refrigerator door, or which sim ...

key chain A keychain (also key fob or keyring) is a small ring or chain of metal to which several keys can be attached. The length of a keychain allows an item to be used more easily than if connected directly to a keyring. Some keychains allow one or b ...

pin A pin is a device used for fastening objects or material together. Pin or PIN may also refer to: Computers and technology * Personal identification number (PIN), to access a secured system ** PIN pad, a PIN entry device * PIN, a former Dutch ...

s, souvenir

coin A coin is a small, flat (usually depending on the country or value), round piece of metal or plastic used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in order t ...

s and tokens, miniature

bell A bell is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be made by an inte ...

model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...

s, figurines, statues; household items: spoons, mugs, bowls,

plate Plate may refer to: Cooking * Plate (dishware), a broad, mainly flat vessel commonly used to serve food * Plates, tableware, dishes or dishware used for setting a table, serving food and dining * Plate, the content of such a plate (for example: ...

ashtray An ashtray is a receptacle for ash from cigarettes and cigars. Ashtrays are typically made of fire-retardant material such as glass, heat-resistant plastic, pottery, metal, or stone. It differs from a cigarette receptacle, which is used speci ...

egg timer An egg timer or kitchen timer is a device whose primary function is to assist in timing during cooking; the name comes from the first timers initially being used for the timing of cooking eggs. Early designs simply counted down for a specific per ...

fudge Fudge is a type of confection that is made by mixing sugar, butter and milk, heating it to the soft-ball stage at , and then beating the mixture while it cools so that it acquires a smooth, creamy consistency. In texture, this crystalline can ...

, notepads,

coaster Coaster (stylized as COASTER) is a commuter rail service in the central and northern coastal regions of San Diego County, California, United States operated by the North County Transit District (NCTD). The commuter rail line features eight s ...

s, and many others. Souvenirs also include non-mass-produced items like

folk art Folk art covers all forms of visual art made in the context of folk culture. Definitions vary, but generally the objects have practical utility of some kind, rather than being exclusively decorative. The makers of folk art are typically tr ...

, local artisan

handicrafts A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated re ...

, objects that represent the traditions and culture of the area, non-commercial, natural objects like sand from a beach, and anything else that a person attaches

nostalgic Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek compound, consisting of (''nóstos''), meaning "homecoming", a Homeric wo ...

value to and collects among his personal belongings. A more grisly form of souvenir (here as an example of

war booty Looting is the act of stealing, or the taking of goods by force, typically in the midst of a military, political, or other social crisis, such as war, natural disasters (where law and civil enforcement are temporarily ineffective), or rioting. ...

) in the

First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

was displayed by a

Pathan Pashtuns (, , ; ps, پښتانه, ), also known as Pakhtuns or Pathans, are an Iranian ethnic group who are native to the geographic region of Pashtunistan in the present-day countries of Afghanistan and Pakistan. They were historically re ...

soldier to an English Territorial. After carefully studying the

Tommy Tommy may refer to: People * Tommy (given name) * Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army Arts and entertainment Film and television * ''Tommy'' (1931 film), a Soviet drama film * ''Tommy'' (1975 fil ...

's acquisitions (a fragment of

shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses ** Thin-shell structure Science Biology * Seashell, a hard o ...

, a spike and badge from a German helmet), he produced a cord with the ears of enemy soldiers he claimed to have killed. He was keeping them to take back to

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

for his wife.

As memorabilia

Similar to souvenirs, memorabilia (

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...

for ''memorable (things)'', plural of ''memorābile'') are objects treasured for their memories or historical interest; however, unlike souvenirs, memorabilia can be valued for a connection to an event or a particular professional field, company or brand. Examples include sporting events, historical events, culture, and entertainment. Such items include: clothing; game equipment; publicity photographs and posters; magic memorabilia; other entertainment-related merchandise & memorabilia; movie memorabilia; airline and other transportation-related memorabilia; and

s, among others. Often memorabilia items are kept in protective covers or display cases to safeguard and preserve their condition.

As gifts

In Japan, souvenirs are known as , and are frequently selected from , or products associated with a particular region. Bringing back from trips to co-workers and families is a social obligation, and can be considered a form of apology for the traveller's absence. sales are big business at Japanese tourist sites. Unlike souvenirs, however, are frequently special food products, packaged into several small portions to be easily distributed to all the members of a family or a workplace. Travelers may buy souvenirs as gifts for those who did not make the trip. In the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

a similar tradition of bringing souvenirs as a gift to family members, friends, and coworkers is called .

Gallery

Cultural Fashion and Adornment, El Moez St., 00 (26).JPG,

Pyramid A pyramid (from el, πυραμίς ') is a structure whose outer surfaces are triangular and converge to a single step at the top, making the shape roughly a pyramid in the geometric sense. The base of a pyramid can be trilateral, quadrilat ...

and

Great Sphinx The Great Sphinx of Giza is a limestone statue of a reclining sphinx, a mythical creature with the head of a human, and the body of a lion. Facing directly from west to east, it stands on the Giza Plateau on the west bank of the Nile in Giza, E ...

souvenirs from

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Medit ...

Souvenirs.jpg, Examples of souvenirs: figurines,

snow globe A snow globe (also called a waterglobe, snowstorm, or snowdome) is a transparent sphere, traditionally made of glass, enclosing a miniaturized scene of some sort, often together with a model of a town, neighborhood, landscape or figure. The sph ...

Colección de imanes de frigorífico (RPS 28-06-2015).png, Fridge magnets SouvenirsChichenItza002.JPG, Hand-carved wood souvenirs ( Chichén Itzá,

Yucatán Yucatán (, also , , ; yua, Yúukatan ), officially the Free and Sovereign State of Yucatán,; yua, link=no, Xóot' Noj Lu'umil Yúukatan. is one of the 31 states which comprise the federal entities of Mexico. It comprises 106 separate mun ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

) RomSouvenirs.jpg, Souvenir statues (

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

) Souvenirs-Athen.jpg, Souvenir statues (

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders ...

) Matryoshka dolls put up for sale.jpg, Matryoshkas (

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

) Souvenir Shop - panoramio.jpg, A souvenir shop along Aleksanterinkatu (

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the capital, primate, and most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The city ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

) Souvenirs de Paris, Quai aux Fleurs (Paris) 2010-07-29.jpg, A souvenir shop (

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

) Flickr - schmuela - IMG 6595.jpg, A souvenir shop (

) Сувенирный киоск на набережной Евпатории.jpg, A souvenir kiosk ( Eupatoria,

Crimea Crimea, crh, Къырым, Qırım, grc, Κιμμερία / Ταυρική, translit=Kimmería / Taurikḗ ( ) is a peninsula in Ukraine, on the northern coast of the Black Sea, that has been occupied by Russia since 2014. It has a pop ...

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

) Souvenir.london.arp.750pix.jpg, A souvenir stall (

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, UK) Souvenir Seller Namibia.jpg, A souvenir stall (

Namibia Namibia (, ), officially the Republic of Namibia, is a country in Southern Africa. Its western border is the Atlantic Ocean. It shares land borders with Zambia and Angola to the north, Botswana to the east and South Africa to the south and ea ...

) SouvenirsPalenque04.JPG, A street trade of souvenirs (

Palenque Palenque (; Yucatec Maya: ), also anciently known in the Itza Language as Lakamhaʼ ("Big Water or Big Waters"), was a Maya city state in southern Mexico that perished in the 8th century. The Palenque ruins date from ca. 226 BC to ca. 799 AD. ...

)

References

External links