Maxfli is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

, most recognized for its

golf ball A golf ball is a special ball designed to be used in the game of golf. Under the rules of golf, a golf ball has a mass no more than , has a diameter not less than , and performs within specified velocity, distance, and symmetry limits. Like g ...

s, currently owned by

Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized as "DICK'S Sporting Goods") is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 854 stores ...

. Dick's purchased the brand from TaylorMade Golf on February 11, 2008; however, the Noodle trademark and all golf ball patents remained with TMaG. Golf products currently commercialized under the "Maxfli" brand include bags,

gloves A glove is a garment covering the hand. Gloves usually have separate sheaths or openings for each finger and the thumb. If there is an opening but no (or a short) covering sheath for each finger they are called fingerless gloves. Fingerless glo ...

, and accessories such as training aids and umbrellas. Maxfli was previously owned by the

Dunlop Slazenger Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985. The company is most recognised for its involvement ...

group before its acquisition by TMaG in 2003. While under TMaG ownership, the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the already successful Noodle, as TMaG looked to use its own TaylorMade brand in the high end golf ball market. The Maxfli brand and trademark was originally created by the sports division of the Dunlop Tire and Rubber Corporation, headquartered in

Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...

.TaylorMade-adidas Golf Company Reinvents the Maxfli Golf Brand
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References

External links

* 2008 mergers and acquisitions Golf equipment manufacturers Sporting goods manufacturers of the United States {{golf-stub