Maspion Holdings Corporation, also known as the Maspion Group or simply known as Maspion (stylized as MASPION), is a group of autonomous

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...

conglomerate and

multinational companies A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

, based in

Surabaya Surabaya ( jv, ꦱꦸꦫꦧꦪ or jv, ꦯꦹꦫꦨꦪ; ; ) is the capital city of the Indonesian province of East Java and the second-largest city in Indonesia, after Jakarta. Located on the northeastern border of Java island, on the Madu ...

East Java East Java ( id, Jawa Timur) is a Provinces of Indonesia, province of Indonesia located in the easternmost hemisphere of Java island. It has a land border only with the province of Central Java to the west; the Java Sea and the Indian Ocean bord ...

. It was founded by Alim Husin in 1962. The company employs around 30,000 people (2016) and has 44 subsidiaries. It has production facilities spread across four industrial areas in

Sidoarjo Sidoarjo Regency ( jv, ꦑꦧꦸꦥꦠꦺꦤ꧀ꦱꦶꦢꦲꦂꦗ, Kabupatèn Sidaharja) is a regency in East Java, Indonesia. It is bordered by Surabaya city and Gresik Regency to the north, by Pasuruan Regency to the south, by Mojokerto Rege ...

and

Gresik Gresik Regency ( older spelling: Grissee, ) is a regency within East Java Province of Indonesia. As well as a large part of the Surabaya northern and western suburbs, it includes the offshore Bawean Island, some 125 km to the north of Java a ...

, East Java, and one factory in

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...

and

West Java West Java ( id, Jawa Barat, su, ᮏᮝ ᮊᮥᮜᮧᮔ᮪, romanized ''Jawa Kulon'') is a province of Indonesia on the western part of the island of Java, with its provincial capital in Bandung. West Java is bordered by the province of Banten ...

History

Maspion was founded in 1962 from a small home industry that produced kitchen equipment, managed by Alim Husin and his partner Gunardi Go. The home business at that time was named UD Logam Djawa. Starting from this small business, the founder started a business that gradually developed into a big industry. This business is developing not only a product that is limited to making kitchen equipment made of aluminum but has expanded to the manufacture of kitchen utensils from plastic. In 1970, Alim Husin's family business progressed so much that he designed a new name and logo under the name Jin Feng (top of gold), and changed the name of the company to MASPION, the

Indonesian language Indonesian ( ) is the official language, official and national language of Indonesia. It is a standard language, standardized variety (linguistics), variety of Malay language, Malay, an Austronesian languages, Austronesian language that has be ...

short from ''Mengajak Anda Selalu Percaya Industri Olahan Nasional'' ("Inviting You to Always Trust the National Industry"). This is in line with the establishment of a company labeled Maspion since 1971. Three years later, the company began producing PVC pipes and accessories. With this type of business the company's production is increasingly diverse. Since 1975, Maspion has also begun to develop the home electrical appliances business as well as stainless steel kitchen utensils. Maspion Group in expanding its business cooperates with top-class companies, including

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

Marubeni (, OSE: 8002, NSE: 8002) is a '' sōgō shōsha'' (general trading company) headquartered in Nihonbashi, Chuo, Tokyo, Japan. It is one of the largest ''sogo shosha'' and has leading market shares in cereal and paper pulp trading as well as a ...

, Komatsu, Sumitomo Metals,

Kawasaki Steel Kawasaki Steel Corporation (Kawasaki Seitetsu) was a Japanese steel manufacturing company. History Originally forming the Steel Making Department of Kawasaki Heavy Industries, the Kawasaki Steel Corporation was incorporated in August 1950 follow ...

, Satachi, Seven Seas Chemicals, and

Siam Cement The Siam Cement Public Company Limited (SCG; ) is the largest and oldest cement and building material company in Thailand and Southeast Asia. In 2016, SCG was also ranked as the second largest company in Thailand and the 604th largest public compan ...

. Besides selling domestically, Maspion products are also exported to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

, Australia, Europe and the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europea ...

. Maspion's export value in 1995 reached

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100 million dollars. The company also has a representative office in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor ...

, Canada.

Products and Services

Current * Maxim * Maspion Electronics * Tivoli * Maspion Plastic * Plasticwares * Vanda Melamine * Panda * Maslon * Aubecq * Logam Jawa * Ishizuka * PVC * Meglio * Bank Maspion Former * Uchida (discontinued on October 1, 2018, following by

Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb s ...

that phased out the

National National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, c ...

in 2008) * Doff (discontinued)

Sponsorships

In 2022, Maspion Holdings became the official sponsor of the AFF Mitsubishi Electric Cup 2022 chosen by

Mitsubishi Electric , established on 15 January 1921, is a Japanese Multinational corporation, multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. It is one of the core companies of Mitsubishi. The products from ...

, along with

Gree GREE (derived from an abbreviation of the "Six degrees of separation" concept) is a Japanese social networking service founded by Yoshikazu Tanaka and operated by GREE, Inc. GREE focuses primarily on mobile games and over ninety percent of its ...

, Wuling,

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...

, Tiger Brokers and

Yanmar is a Japanese diesel engine, heavy machinery and agricultural machinery manufacturer founded in Osaka, Japan in 1912. Yanmar manufactures and sells engines used in a wide range of applications, including seagoing vessels, pleasure boats, constru ...

References

External links

{{Portal, Electronics, Companies, Indonesia
Maspion Group official website

Maspion Electronics official website
Conglomerate companies of Indonesia Indonesian companies established in 1962 Conglomerate companies established in 1962 Indonesian brands Companies based in Surabaya