pet food Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food ind ...

privately held company A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food ( Rancho Dominguez, California), and MARS Edge ( Germantown, Maryland), the company's life sciences division.

History

Mars is a company known for the confectionery items that it manufactures, such as

Mars bars Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk c ...

, Milky Way bars,

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

, Skittles,

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

, and

Twix Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then ...

. It also produces non-confectionery snacks, such as

Combos Combos, officially called Combos Stuffed Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings. History Combos Snacks, created in the early 1980s, are a snack food distributed by Mars, Incorporated, and ...

, and other foods, including

Ben's Original Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Tex ...

, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree,

Whiskas Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars, Incorporated. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouch ...

, Nutro and

Royal Canin Royal Canin is a French manufacturer of cat and dog food. A subsidiary of Mars, Incorporated, the company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats. The compa ...

brands. Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

, Wrigley was selling their eponymous gum only to soldiers, while Orbit was sold to the public. Though abandoned shortly after the war, about 30 years later, Orbit came back to America during the chewing gum craze.

Franklin Clarence Mars Franklin Clarence Mars (; September 24, 1883 – April 8, 1935) was an American business magnate who founded the food company Mars, Incorporated, which mostly makes chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars ...

, whose mother taught him to hand dip candy, sold candy by age 19. He started the Mars Candy Factory in 1911 with Ethel V. Mars, his second wife, in

Tacoma, Washington Tacoma ( ) is the county seat of Pierce County, Washington, United States. A port city, it is situated along Washington's Puget Sound, southwest of Seattle, northeast of the state capital, Olympia, and northwest of Mount Rainier National Pa ...

. This factory produced and sold fresh candy wholesale, but ultimately the venture failed because there was a better established business, Brown & Haley, also operating in Tacoma. By 1920, Mars had returned to his home state,

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...

, where the earliest incarnation of the present day Mars company was founded that year as Mar-O-Bar Co., in

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

and later incorporated there as Mars, Incorporated. Forrest Mars Sr., son of Frank and his first wife, Veronica, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way bar, advertised as a "chocolate malted milk in a candy bar", which became the best-selling candy bar. In 1929, Frank moved the company to Chicago and started full production in a plant which still exists today. In 1930, Frank Mars created the

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

bar and first sold it in US markets. In 1932, Mars introduced the 3 Musketeers bar. The same year, Forrest started Mars Limited in the United Kingdom and launched the Mars bar. Mars moved its headquarters to McLean, Virginia, in 1984. It is still a family business owned by the Mars family. The company is famous for its secrecy. A 1993 '' Washington Post Magazine'' article was a rare raising of the veil, as the reporter was able to see the "M"s being applied to the M&M's, something that "no outsider had ever before been invited to observe". In 1999, for example, the company did not acknowledge that Forrest Mars Sr. had died or that he had worked for the company. Mars' purchase of Doane Petcare Company in June 2007 significantly increased Mars' position in the U.S. dry pet food category. In addition to these businesses, Mars also operates a chain of premium chocolate shops called Ethel M Chocolates. These shops are an outgrowth of the Ethel M premium chocolate business that Forrest Mars started in Las Vegas in 1980 when he became bored with retirement. In 2008, Mars and this group conducted a research study that resurrected the famous Mars slogan “Work, Rest & Play”. Packaged and led the global launch of the Mars Refuel Sports drink. Initiated and implemented sponsorship program “The Mars Refuel Drink Fund”. On April 28, 2008, Mars, Incorporated, together with Berkshire Hathaway Incorporated, announced the buyout of Wm. Wrigley Jr. Company, the world's largest chewing gum producer, for $23 billion in an all-cash deal. The two companies together generated sales of over $30 billion in 2008. The company published its Principles in Action communication in September 2011. This communication outlines the history of Mars, its legacy as a business committed to its Five Principles, and the company's goal of putting its Principles into action to make a difference to people and the planet through performance. Encompassing themes of Health and Nutrition, Supply Chain, Operations, Products, and Working at Mars, the Principles in Action communication outlines Mars Incorporated's targets, progress, and ongoing challenges. It also describes its businesses, including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience. The company spent more than $1.8 million on lobbying during 2008, almost all of it at

Patton Boggs Squire Patton Boggs is an international law firm with 42 offices in 20 countries. It was formed in 2014 by the merger of multinational law firm Squire Sanders with Washington, D.C. based Patton Boggs. It is one of the 30 largest law firms in the ...

, where it has long been one of the largest lobbying clients. Mars also spent $10,000 at

Skadden, Arps, Slate, Meagher & Flom Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates is an American multinational law firm headquartered in New York City. Founded in 1948, the firm consistently ranks among the top U.S. law firms by revenue. The company is known for its wor ...

. In 2009, Mars also hired

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewat ...

to lobby on corporate and international tax issues, including issues related to tax changes proposed by the Obama administration. The company spent another $1,655,000 that year. In 2014, Mars opened a new $270 million chocolate plant in

Topeka, Kansas Topeka ( ; Kansa: ; iow, Dópikˀe, script=Latn or ) is the capital city of the U.S. state of Kansas and the seat of Shawnee County. It is along the Kansas River in the central part of Shawnee County, in northeast Kansas, in the Central U ...

, the first new Mars plant in the US in 35 years. In 2016, Mars announced the merger of its chocolate and Wrigley segments to form a new subsidiary, called Mars Wrigley Confectionery. In 2017, the company's confectionery segment announced a return to its roots, and opened a new office in

Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.JAB Holding over claims that Jacek Szarzynski, a former JAB Holding executive stole various confidential documents and passed them to the owner of

Pret A Manger Pret A Manger (''prêt à manger'' is French for ''ready to eat'') is an international sandwich shop franchise chain based in the United Kingdom, popularly referred to as Pret, founded in 1983. As of December 2022, Pret had 434 shops in the UK, ...

and

Panera Bread Panera Bread is an American chain store of bakery-café fast casual restaurants with over 2,000 locations, all of which are in the United States and Canada. Its headquarters are in Sunset Hills, Missouri. The company operates as Saint Loui ...

. According to the lawsuit, over 6,000 Mars internal documents, including detailed financial results, strategic planning documents, and potential acquisition targets, were illegally downloaded. In the United States, the company has 22 manufacturing facilities in

Hackettstown, New Jersey Hackettstown is a town in Warren County, New Jersey. As of the 2020 United States census, the town's population was 10,248. Hackettstown was incorporated as a town by an act of the New Jersey Legislature on March 9, 1853, from portions of Inde ...

;

Albany, Georgia Albany ( ) is a city in the U.S. state of Georgia. Located on the Flint River, it is the seat of Dougherty County, and is the sole incorporated city in that county. Located in southwest Georgia, it is the principal city of the Albany, Georgia m ...

;

Burr Ridge, Illinois Burr Ridge (formerly Harvester) is a village in Cook and DuPage counties in the U.S. state of Illinois. A suburb of Chicago, it is among the wealthiest towns in Illinois and is locally known for its large, elegant mansions and luxury lifestyles. ...

; Minneapolis, Minnesota;

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

; and Mattoon, Illinois; Cleveland, Tennessee;

Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020 ...

;

Columbia, South Carolina Columbia is the List of capitals in the United States, capital of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-largest ...

; Columbus, Ohio;

Elizabethtown, Pennsylvania Elizabethtown (Pennsylvania Dutch: ''Betzischteddel'') is a borough in Lancaster County, Pennsylvania, United States. It is located southeast of Harrisburg, the state capital. Small factories existed at the turn of the 20th century when the popu ...

;

Greenville, Mississippi Greenville is a city in and the county seat of Washington County, Mississippi, United States. The population was 34,400 at the 2010 census. It is located in the area of historic cotton plantations and culture known as the Mississippi Delta. H ...

; Greenville and

Waco, Texas Waco ( ) is the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a 2020 population of 138,486, making it the 22nd-most populous city in the st ...

; Henderson and

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...

;

Fort Smith, Arkansas Fort Smith is the third-largest city in Arkansas and one of the two county seats of Sebastian County. As of the 2020 Census, the population was 89,142. It is the principal city of the Fort Smith, Arkansas–Oklahoma Metropolitan Statistical Are ...

;

Joplin, Missouri Joplin is a city in Jasper and Newton counties in the southwestern corner of the U.S. state of Missouri. The bulk of the city is in Jasper County, while the southern portion is in Newton County. Joplin is the largest city located within both Jas ...

; Kansas City, Missouri;

Miami, Oklahoma Miami ( ) is a city in and county seat of Ottawa County, Oklahoma, United States, founded in 1891. Lead and zinc mining were established by 1918, causing the area's economy to boom. This area was part of Indian Territory. Miami is the capital of ...

; and Galena, Kansas. Their newest facility is situated in

Topeka, Kansas Topeka ( ; Kansa: ; iow, Dópikˀe, script=Latn or ) is the capital city of the U.S. state of Kansas and the seat of Shawnee County. It is along the Kansas River in the central part of Shawnee County, in northeast Kansas, in the Central U ...

. Their Canadian facilities are located in

Bolton Bolton (, locally ) is a large town in Greater Manchester in North West England, formerly a part of Lancashire. A former mill town, Bolton has been a production centre for textiles since Flemish weavers settled in the area in the 14th ...

and

Newmarket, Ontario Newmarket ( 2021 population: 87,942) is a town and regional seat of the Regional Municipality of York in the Canadian province of Ontario. It is part of Greater Toronto in the Golden Horseshoe region of Southern Ontario. The name stems from th ...

. In November 2020, Mars acquired full ownership of snack food company Kind North America for $5 billion. In December 2022, it was announced Mars had acquired the

West Valley City West Valley City is a city in Salt Lake County, Utah, Salt Lake County and a suburb of Salt Lake City in the U.S. state of Utah. The population was 140,230 at the 2020 United States Census, 2020 census, making it the List of cities and towns in ...

-headquartered whole-fruit snacking brand, Trü Frü.

Mars Food UK Limited

''Mars Food UK Limited'' is the name of the United Kingdom branch of Mars, Inc. The company is based in Slough, England. Mars brands manufactured for the United Kingdom market but not for the United States include Tunes. In 1932, Forrest Mars Sr. opened what was then Mars (Europe) headquarters, and remains Mars (UK) headquarters in Slough, Berkshire on the then-new

Slough Trading Estate The Slough Trading Estate founded in Slough in Buckinghamshire in 1920, was an early business park in the United Kingdom. According to the estate's owners and operators, Segro, Slough Trading Estate consists of of commercial property in Slough ...

, after a disagreement with his father,

Franklin Clarence Mars Franklin Clarence Mars (; September 24, 1883 – April 8, 1935) was an American business magnate who founded the food company Mars, Incorporated, which mostly makes chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars ...

. In this factory, he produced the first Mars bar, based on the American

Milky Way The Milky Way is the galaxy that includes our Solar System, with the name describing the galaxy's appearance from Earth: a hazy band of light seen in the night sky formed from stars that cannot be individually distinguished by the naked eye. ...

. Many brands first created and sold in the United Kingdom were later introduced in the United States, including Starburst (original UK brand name Opal Fruits) and Skittles. The brands

Twix Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then ...

and Topic were UK based.

Milky Way The Milky Way is the galaxy that includes our Solar System, with the name describing the galaxy's appearance from Earth: a hazy band of light seen in the night sky formed from stars that cannot be individually distinguished by the naked eye. ...

in Europe and worldwide is known as the 3 Musketeers in America. Similarly, the

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

bar was previously marketed in

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

as Marathon until 1990; in the UK, France, Germany and the Netherlands, also until 1990; Galaxy in the Middle East is known as

Dove Columbidae () is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with short necks and short slender bills that in some species feature fleshy ceres. They primarily ...

in America and worldwide; and Starburst was known in the UK and Ireland as Opal Fruits until 1998. Chocolate and peanut

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

were introduced in 1990.

Mars Drinks UK

Mars Drinks UK, the beverages division of Mars Limited, operates from Basingstoke in

Hampshire Hampshire (, ; abbreviated to Hants) is a ceremonial and non-metropolitan county in western South East England on the coast of the English Channel. Home to two major English cities on its south coast, Southampton and Portsmouth, Hampshire ...

and specializes in office vending machines. Mars Drinks UK comprises the FLAVIA and KLIX brands which offer branded drinks such as the Starburst Orange Drink, the Maltesers Hot Chocolate and the Galaxy drinks. Mars Drinks also produces coffee and the equipment used to make it. In 1982 FLAVIA was created out of the high demand for coffee in the United Kingdom. Initially marketed as ''Dimension 3'' until 1989, FLAVIA was introduced in France and Germany in 1986 and Japan in 1992 then brought to the United States in 1996 and to Canada in 1997. Other products such as cappuccino were introduced in 2002 and tea in 2004. In 2018, the Drinks division was sold to Lavazza.

Mars Petcare

Forrest Mars started the pet food industry in Europe, and his Mars Candy Company bought Kal Kan. Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to

Whiskas Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars, Incorporated. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouch ...

. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. In February 2003, Mars acquired Aquarium Pharmaceuticals, Inc. (API, incorporated in 1964) and in 2007 it was renamed Mars Fishcare, Inc. The company manufactures and supplies home aquarium and

pond A pond is an area filled with water, either natural or artificial, that is smaller than a lake. Defining them to be less than in area, less than deep, and with less than 30% emergent vegetation helps in distinguishing their ecology from ...

products. Mars Fishcare brands include: ''Aquarium Pharmaceuticals (API)'', ''RENA'', ''AQUARIAN'', and ''PondCare''. The company introduced a genetic test for dogs using cheek swabs to identify breed breakdown, trait tests and health risks in 2007 known as Wisdom Panel. In 2018, Mars Petcare acquired Genoscoper Laboratories, a Finnish animal molecular diagnostics company, "to form the basis for future practical applications in enabling precision healthcare for pets" under its genetic testing unit, Wisdom Health. Wisdom Panel DNA testing expanded to include cats in mid 2021. In Australia, the division operates three sites that are located in Wodonga,

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

(established in 1967 for manufacture of wet pet food); Bathurst,

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

(established in the 1980s for manufacture of dry pet food); and

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

,

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , establishe ...

(for manufacture of birdcare products). Mars Petcare manufactures the 'Trill" birdseed range.

Mars Veterinary Health

In 2007, Mars, Incorporated purchased a significant stake in the

Banfield Pet Hospital Banfield Pet Hospital is a privately owned company based in Vancouver, Washington, United States, that operates veterinary clinics. Part of the Mars, Incorporated family of companies, Banfield owns clinics in the United States, Mexico, and the ...

chain. In October 2015, BluePearl Veterinary Partners was acquired by Mars Petcare division. This acquisition resulted in Mars Petcare becoming the largest pet nutrition and veterinary care provider in the world. In January 2017, Mars Veterinary Health North America announced the US$7.7 billion acquisition of Los Angeles-based animal hospital chain VCA Inc. In June 2018, Mars Veterinary Health International and Diagnostics acquired the Linnaeus Group consolidating its position as a leading veterinary provider in the United Kingdom.

Factories

In 1963, a large factory was opened in Veghel in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

. This factory has currently the biggest production volume of Mars factories and is one of the biggest chocolate factories in the world. Most confectionery products for Europe were produced in Slough and Veghel. The two factories in Slough were located on Liverpool Road and Dundee Road; the one on Liverpool Road closed in 2007, with Twix production moving to the Netherlands and Starburst production moving to the

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

. The major production plant for Mars confectionery products in Australia is in Ballarat, Victoria. There is one factory outside of

Hershey, Pennsylvania Hershey is an unincorporated community and census-designated place (CDP) in Derry Township, Dauphin County, Pennsylvania, United States. It is home to The Hershey Company, which was founded by candy magnate Milton S. Hershey. The community is lo ...

, located in

Elizabethtown, Pennsylvania Elizabethtown (Pennsylvania Dutch: ''Betzischteddel'') is a borough in Lancaster County, Pennsylvania, United States. It is located southeast of Harrisburg, the state capital. Small factories existed at the turn of the 20th century when the popu ...

. The factory in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, has its own commuter rail station, simply named

Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury. In the English language, Mars is named for the Roman god of war. Mars is a terrestrial planet with a thin at ...

. However, that factory will be closing soon. The building will remain in the hands of Chicago's Galewood neighborhood residents.

Consumer relations

Opposition to labeling of genetically engineered ingredients in California

Throughout 2012, Mars contributed $376,650 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers". This organization was set up to oppose " Proposition 37", demanding mandatory labeling of foods containing genetically modified ingredients.

Removal of artificial ingredients to food portfolio

In February 2016, Mars stated that it would no longer be using artificial colors in each of its candy products. The company announced that more than 50 of its products would be affected in commitment effort to align with the changing preferences of consumers. The company along with more than 12 others has recently pledged to remove artificial colors from its products. While it has been said that the use of artificial colors in candy, and other products do not pose a threat to human health outright, the preference of natural ingredients by consumers has grown substantially. The company was not the first to recently announce that it would be changing the use of artificial flavors in its products. In 2015, food giant, General Mills proposed an initiative that noted that all of the artificial ingredients it was using in its products would be dropped by 2017. This meant a reformulation of many of the cereals, with alternatives that were more suitable to the palates of humans. A key aspect in that proposed initiative was that the cereal, Trix, would no longer have the blue and green colors forming a new iteration of the cereal. There have been two different arguments presented about the use of artificial colors in foods. Many studies have shown that their use in food could be linked to illnesses such as ADHD and cancer. There has seemed to be an issue with the use of red 40, yellow 3, yellow 5 and yellow 6 and how they bind to the DNA in humans. Other additives such as Blue 2 have been linked to the cause of brain tumors in rodents and, in 1981, Green 3 was found to be a direct link to bladder cancer. Given the fact that the company will be replacing the artificial dyes in its products, the company has also said that consumers should prepare themselves for the transition process in terms of special packaging and colors being used as to indicate that the changes have taken place. It has been said that the company is not likely to stop using coloring entirely, but that the use of artificial coloring will be going away. Instead Mars will use natural colors like turmeric in India.

Criticism

Animal vs vegetable ingredients

From May 1, 2007, many Mars products made in the UK became unsuitable for

vegetarians Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism ma ...

. The company announced that it would be using

whey Whey is the liquid remaining after milk has been curdled and strained. It is a byproduct of the manufacturing of cheese or casein and has several commercial uses. Sweet whey is a byproduct resulting from the manufacture of rennet types of har ...

made with animal rennet (material from a calf's stomach lining, and a byproduct of veal), instead of using rennet made by microorganisms, in products including Mars, Twix, Snickers, Maltesers, Bounty, Minstrels and Milky Way. The response from many consumers, particularly the

Vegetarian Society The Vegetarian Society of the United Kingdom is a British registered charity which was established on 30 September 1847 to promote vegetarianism. History In the 19th century a number of groups in Britain actively promoted and followed meat ...

's request for UK vegetarians to register their protests with Mars, generated extensive press and caused the company to abandon the plans shortly thereafter. Mars switched to all-vegetarian sources in the UK.

Unethical treatment of animals

In 2007, Mars came under criticism from

People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals (PETA; , stylized as PeTA) is an American animal rights nonprofit organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. PETA reports that PETA entities hav ...

(PETA) for funding laboratory experiments on mice, rats, guinea pigs and rabbits, which the group alleges are inhumane and in violation of the company's own policies prohibiting experiments on animals. One study was conducted in collaboration with the

Salk Institute The Salk Institute for Biological Studies is a scientific research institute located in the La Jolla community of San Diego, California, U.S. The independent, non-profit institute was founded in 1960 by Jonas Salk, the developer of the polio vacci ...

regarding angiogenesis and spatial memory, in which mice were given an ''

ad-lib In music and other performing arts, the phrase (; from Latin for 'at one's pleasure' or 'as you desire'), often shortened to "ad lib" (as an adjective or adverb) or "ad-lib" (as a verb or noun), refers to various forms of improvisation. The r ...

'' diet that included epicatechin, plant-derived flavonoid. One of the experiments involved groups of control and experimental animals, the latter of which were housed individually in cages that included a running wheel for optional exercise for two hours a day. The former, also housed individually, did not have access to a running wheel. Another experiment was the classical spatial memory assay, the Morris water maze, in which experimenters had mice swim in water mixed with white paint that concealed the water depth. The study, which Mars contends was legally required in order for the company to make flavonoid-related health claims, showed that the inclusion of epicatechin in the diet improved memory and angiogenesis, more so if coupled with exercise.

Child labor and slave labor

Mars has been criticized for buying cocoa beans from West African farmers who reportedly use unpaid or poorly paid child laborers. In 2009, Mars announced that the company would work towards only purchasing cocoa from suppliers who meet environmental, labor, and production standards. TransFair USA, an organization which certifies products as Fair Trade, applauded the move and expressed hope that it would include a provision for fair wages for laborers and farmers. In 2010, Mars Inc. received the U.S. Secretary of State's Award for Corporate Excellence. In April 2010, Mars launched the MyCocoaPaper initiative, which claims to provide economic opportunities to women and families in

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

by making paper products out of cocoa bark and recycled office paper. In 2011, Mars and Fairtrade International announced an agreement to introduce the first Fairtrade labeled Mars product and to work together to enable farmers to have sustainable livelihoods and substantially increased productivity. The first Mars product to carry the Fairtrade mark was Maltesers, which appeared in stores in 2012 in the UK and Ireland. In 2019, Mars announced that they couldn't guarantee that their chocolate products were free from child slave labor, as they could trace only 24% of their purchasing back to the farm level (see below). The ''

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large na ...

'' noted that the commitment taken in 2001 to eradicate such practices within 4 years had not been kept, neither at the due deadline of 2005, nor within the revised deadlines of 2008 and 2010, and that the result was not likely to be achieved for 2020 either. In 2021, Mars was named in a class action lawsuit filed by eight former child slaves from

Mali Mali (; ), officially the Republic of Mali,, , ff, 𞤈𞤫𞤲𞥆𞤣𞤢𞥄𞤲𞤣𞤭 𞤃𞤢𞥄𞤤𞤭, Renndaandi Maali, italics=no, ar, جمهورية مالي, Jumhūriyyāt Mālī is a landlocked country in West Africa. Mal ...

who alleged that the company aided and abetted their enslavement on cocoa plantations in Ivory Coast. The suit accused Mars (along with

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

, Cargill,

Barry Callebaut Barry Callebaut is a Belgian-Swiss cocoa processor and chocolate manufacturer, with an average annual production of 2.3 million tonnes of cocoa & chocolate (fiscal year 2021/2022). It was created in 1996 through the merging of the Belgian ...

, Olam International,

The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

, and

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

) of knowingly engaging in forced labor, and the plaintiffs sought damages for unjust enrichment, negligent supervision, and intentional infliction of emotional distress. Mars scored a yellow rating, the second highest of four possible scores, "Starting to implement good policies", on the 2022 Chocolate Scorecard, which rates all the large chocolate companies on their record in eliminating child labour, providing a living income to cocoa farmers and traceability/transparency. In its own scorecard on human rights and environmental credentials, Mars states that it has traced the source of their cocoa to 132,000 of the farms that supply their cocoa.

Deforestation in African national parks

In September 2017, an investigation conducted by NGO Mighty Earth found that a large amount of the cocoa used in chocolate produced by Mars and other major chocolate companies was grown illegally in national parks and other protected areas in Ivory Coast and

Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...

. The countries are the world's two largest cocoa producers. The report documents show, in several national parks and other protected areas, 90% or more of the land mass has been converted to cocoa. Less than four percent of Ivory Coast remains densely forested, and the chocolate companies' laissez-faire approach to sourcing has driven extensive

deforestation Deforestation or forest clearance is the removal of a forest or stand of trees from land that is then converted to non-forest use. Deforestation can involve conversion of forest land to farms, ranches, or urban use. The most concentrated ...

in Ghana as well. In Ivory Coast, deforestation has pushed chimpanzees into just a few small pockets, and reduced the country's elephant population from several hundred thousand to about 200–400. On the 2022 Chocolate Scorecard, Mars scored the second highest of four possible scores for "Deforestation and Climate" and "Agroforestry", "starting to implement good policies". Mars scored a lower rating (third of the four) for "Agrochemical Management", "needs more work on policy and implementation".

Products

Many Mars products are household, famous-name brands. Some of these product lines are manufactured by Mars; others are manufactured by The Wrigley Company.

Original food products

Galaxy Minstrels formerly known as Minstrels

* 3 Musketeers *

Ben's Original Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Tex ...

* Bounty * Celebrations * Cirku * CocoaVia *

Combos Combos, officially called Combos Stuffed Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings. History Combos Snacks, created in the early 1980s, are a snack food distributed by Mars, Incorporated, and ...

* Dolmio *

Dove Columbidae () is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with short necks and short slender bills that in some species feature fleshy ceres. They primarily ...

* Ebly *

Ethel M Ethel (also '' æthel'') is an Old English word meaning "noble", today often used as a feminine given name. Etymology and historic usage The word means ''æthel'' "noble". It is frequently attested as the first element in Anglo-Saxon names, ...

* FLAVIA * Fling * Flyte *Forever Yours * Galaxy * Galaxy Bubbles * Galaxy Minstrels * goodnessKNOWS *

Kudos Kudos may refer to: Arts and media * ''Kudos'' (computer game), a life simulation game produced by Positech Games * Kudos (production company), a UK-based film and television production company * Kudos, a fictional currency used by the Dwellers ...

* M-Azing *

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

*

Maltesers Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle Ea ...

* Marathon *

Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury. In the English language, Mars is named for the Roman god of war. Mars is a terrestrial planet with a thin at ...

*Masterfoods *

Milky Way The Milky Way is the galaxy that includes our Solar System, with the name describing the galaxy's appearance from Earth: a hazy band of light seen in the night sky formed from stars that cannot be individually distinguished by the naked eye. ...

* Munch *

Promite Promite is a dark brown, salty food paste derived from yeast extract. It is primarily used as a spread on sandwiches and toast similar to Vegemite and Marmite. Promite was invented in the 1950s by Henry Lewis & Company and marketed under the ...

*

Revels ''Revels'' is a contemporary series of American seasonal stage performances, incorporating singing, dancing, recitals, and theatrics loosely organized around a central theme or narrative. The folk-tradition-based performances started in 1957, we ...

* Seeds of Change *

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

* Topic * Tracker * Treets *

Twix Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then ...

Confectionery products manufactured by The Wrigley Company

* 5 (gum) * Airwaves *Alpine * Altoids * Big Red *

Bubble Tape Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988. It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's si ...

*

Doublemint Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. Th ...

* Eclipse * Eclipse Ice *

Excel ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House area of Newham, East London. It is situated on a site on the northern quay of the ...

*

Extra Extra or Xtra may refer to: Arts, entertainment and media Film * ''The Extra'' (1962 film), a Mexican film * ''The Extra'' (2005 film), an Australian film Literature * ''Extra'' (newspaper), a Brazilian newspaper * ''Extra!'', an American me ...

*

Freedent Freedent is a gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work (or braces)." Freedent comes in three flavors: Peppermint, Spearmint, and Winte ...

* Hubba Bubba * Juicy Fruit *

Life Savers Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer ...

*

Lockets Lockets are a confectionery produced by the Wrigley Company in the United Kingdom, UK and Czech Republic. They are sold as medicated supplement to help nasal congestion and sore throats. Flavours They are available in multiple flavours including ...

*

Orbit In celestial mechanics, an orbit is the curved trajectory of an object such as the trajectory of a planet around a star, or of a natural satellite around a planet, or of an artificial satellite around an object or position in space such as ...

* Ouch! *

Rondo The rondo is an instrumental musical form introduced in the Classical period. Etymology The English word ''rondo'' comes from the Italian form of the French ''rondeau'', which means "a little round". Despite the common etymological root, rondo ...

* Skittles *

Spearmint Spearmint, also known as garden mint, common mint, lamb mint and mackerel mint, is a species of mint, ''Mentha spicata'' (, native to Europe and southern temperate Asia, extending from Ireland in the west to southern China in the east. It is nat ...

* Starburst * Surpass * Tunes * Winterfresh * Wrigley's

Products for pet consumption

*ADVANCE (Australia and New Zealand only) *Aquarium Pharmaceuticals *Buckeye Nutrition *Cesar *Chappi *Crave *Dreamies/Catisfactions *Dine (Australia and New Zealand version of Sheba) *Exelcat *

Eukanuba Eukanuba ( ) is the brand name of dog food and cat food, owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 1 ...

*Exelpet *Frolic * The Goodlife Recipe *Good-o *Greenies *

Iams Iams () is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Iams products are developed by nutr ...

*James Wellbeloved *Kit-e-Kat *My Dog *Natura *Natusan * Nutro Products *Optimum * Pedigree *Pill Pockets *

Royal Canin Royal Canin is a French manufacturer of cat and dog food. A subsidiary of Mars, Incorporated, the company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats. The compa ...

*Schmackos *

Sheba Sheba (; he, ''Šəḇāʾ''; ar, سبأ ''Sabaʾ''; Ge'ez: ሳባ ''Saba'') is a kingdom mentioned in the Hebrew Bible (Old Testament) and the Quran. Sheba features in Jewish, Muslim, and Christian traditions, particularly the Ethiopian Orth ...

*Teasers *Techni-Cal *Temptations *Trill *

Whiskas Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars, Incorporated. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouch ...

*Winergy

Discontinued product lines

* AquaDrops * Banjo Candy Bar * Bisc & *Bliss Candy Bar * Cookies & * Pacers * PB Max *Royals * Spangles * Summit Cookie Bars

Veterinary services

Mars Veterinary Health North America *

Banfield Pet Hospital Banfield Pet Hospital is a privately owned company based in Vancouver, Washington, United States, that operates veterinary clinics. Part of the Mars, Incorporated family of companies, Banfield owns clinics in the United States, Mexico, and the ...

– 1,054 sites * BluePearl Veterinary Partners – 61 sites *Pet Partners – 86 sites * VCA Animal Hospitals – 917 sites Mars Veterinary Health International * AniCura – 280 sites *Antech Diagnostics / Sound *Asia Veterinary Diagnostics *Linnaeus Veterinary Group – 148 sites *Mount Pleasant Veterinary Group *Veterinary Emergency & Specialty (VES) Hospital Singapore *VSH Hong Kong

Awards and honors

The company was named by '' Fortune'' magazine as one of the top 100 companies to work for in 2013, citing the example that employees of the pet food division can take their dogs to work. The company has made donations to

Elizabethtown College Elizabethtown College (informally E-town) is a private college in Elizabethtown, Pennsylvania. History Founding and early years Founded in 1899, Elizabethtown College is one of many higher learning institutions founded in the 19th century by ...

, which includes a room sponsored by them and a weekly executive lecture series.

References

External links

* *
Symbioscience

Masterfoods
(archived)
Cocoa Sustainability Initiative
(archived) {{Authority control Veterinary companies of the United Kingdom 1911 establishments in Washington (state) American chocolate companies Animal food manufacturers Companies based in McLean, Virginia Confectionery companies of the United States Family-owned companies of the United States Food and drink companies established in 1911 Food manufacturers of the United States Manufacturing companies based in Virginia Companies based in Newark, New Jersey Manufacturing companies based in New Jersey Mars family Multinational companies headquartered in the United States Multinational food companies Privately held companies based in Virginia Snack food manufacturers of the United States Veterinary companies of the United States

History

Mars Food UK Limited

Mars Drinks UK

Mars Petcare

Mars Veterinary Health

Factories

Consumer relations

Opposition to labeling of genetically engineered ingredients in California

Removal of artificial ingredients to food portfolio

Criticism

Animal vs vegetable ingredients

Unethical treatment of animals

Child labor and slave labor

Deforestation in African national parks

Products

Original food products

Confectionery products manufactured by The Wrigley Company

Products for pet consumption

Discontinued product lines

Veterinary services

Awards and honors

See also

References

Further reading

External links