Maes pils is a
Belgian
Belgian may refer to:
* Something of, or related to, Belgium
* Belgians, people from Belgium or of Belgian descent
* Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German
*Ancient Belgian language, an extinct languag ...
pils brewed by
Alken-Maes
Alken-Maes is a Belgian brewery created out of the 1988 merger of two small breweries, Maes located at Kontich-Waarloos and Cristal-Alken located at Alken. It was bought by Scottish & Newcastle in 2000, who were taken over by Carlsberg and H ...
. The beer was first produced in 1930 for
Antwerp's
Universal Exposition
A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
and called Prima Maezenbier. After
Jupiler
Jupiler (; or ) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in the Jupille-sur-Meuse neighbourhood of Liège. Jupiler is the highest selling beer in Belgium, with around 40 percent share by vo ...
and
Stella Artois
Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ir ...
, it is the third best-selling pilsner in Belgium.
In 2008, Alken-Maes was taken over by the Dutch
Heineken
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
History
On 15 Feb ...
Brewery.
In 2009, Alken-Maes changed the recipe of Maes Pils, resulting in a slight change in taste and a rise in the percentage of
alcohol from 4.9% to 5.2%. To mark the change, Maes was
rebranded
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
with a new logo, a new
embossed bottle, and a new descriptive slogan: "Extra Mout/Extra Malt".
Summary
* Alcohol: 5.2%
ABV
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
* Available in 25 cl, 33 cl and 75 cl bottles or in 25 cl, 33 cl and 50 cl cans. Can also be found in 5 litre kegs.
External links
Official siteCollection of glass beer mugs from Maes
{{beer-stub
Belgian beer brands
Belgian brands
Heineken brands