Macworld/iWorld was an

information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology syste ...

trade show with conference tracks dedicated to the

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancest ...

Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...

platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985. The conference was organized by

International Data Group International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...

(IDG), co-publisher of ''

Macworld ''Macworld'' is a website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG Inc. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macin ...

'' magazine. On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates. On October 14, 2014, IDG suspended Macworld/iWorld indefinitely.

History

The first Macworld Expo occurred in 1985 in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

. The conference itself was created by Peggy Kilburn, who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were

David Pogue David Welch Pogue (born March 9, 1963) is an American technology and science writer and TV presenter. He is an Emmy-winning correspondent for ''CBS News Sunday Morning'' and author of the "Crowdwise" column in ''The New York Times'' Smarter Livi ...

Steve Case Stephen McConnell Case (born August 21, 1958) is an American businessman, investor, and philanthropist best known as the former chief executive officer and chairman of America Online (AOL). Case joined AOL's predecessor company, Quantum Computer ...

, Bob LeVitus, as well as representatives from BMUG, LaserBoard, and other major user groups. Participation by

was usually the central event of a Macworld Expo, and from 1997 through 2008, the show was known for its keynote presentations (sometimes called "

Stevenote Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to th ...

s") delivered by Apple

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...

. The San Francisco event has always been held at the

Moscone Center The George R. Moscone Convention Center (pronounced ), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California. The complex consists of three main halls spread out across three block ...

. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location. Until 2005, the

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the World Trade Center Boston. From 1998 to 2003 it took place in New York City's

Jacob K. Javits Convention Center The Jacob K. Javits Convention Center, commonly known as the Javits Center, is a large convention center on Eleventh Avenue between 34th Street and 38th Street in Hell's Kitchen, Manhattan, New York City. It was designed by architect James I ...

. The 2004 and 2005 summer shows, retitled ''Macworld Conference & Expo'' took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston. The show has also taken place in other cities: * A Tokyo show, produced by

IDG World Expo Japan International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...

, was held at Makuhari Messe and moved to

Tokyo Big Sight , officially known as , is a convention and exhibition center in Tokyo, Japan, and the largest one in the country. Opened in April 1996, the center is located in the Ariake Minami district of on the Tokyo Bay waterfront. Its most iconic feature ...

in 2002. * Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the

Washington Convention Center The Washington Convention Center in Washington, D.C. was a convention center located one block southwest at 909 H Street NW, occupying the city block bounded by New York Avenue, 9th Street, H Street, and 11th Street.MacExpo MacExpo London was a trade show dedicated to the Apple Macintosh and iPod which was held annually in London, United Kingdom at the Olympia Exhibition Centre from 2002 to 2007. It was a major part of Apple's calendar. Background In 2004, Macworld ...

trade show in London.

1987

The 1987 Boston Macworld Expo was held on August 11–13. The most significant product introduction at the show was

Bill Atkinson Bill Atkinson (born March 17, 1951) is an American computer engineer and photographer. Atkinson worked at Apple Computer from 1978 to 1990. Atkinson was the principal designer and developer of the graphical user interface (GUI) of the Apple ...

HyperCard HyperCard is a software application and development kit for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems predating the World Wide Web. HyperCard combines a flat-file database with a graphical, f ...

. More than 3,000 copies of the software were handed out.

MultiFinder MultiFinder is an extension for the Apple Macintosh's classic Mac OS, introduced on August 11, 1987 and included with System Software 5. It adds cooperative multitasking of several applications at once – a great improvement over the previou ...

Apple File Exchange Apple File Exchange (AFE) is a utility program for Apple Macintosh computers. It was included on the Apple "Tidbits" or "Install 2" disk in system versions 7.0 through 7.1. In System 7.5 (released in 1994), it was replaced by PC Exchange. Apple ...

, the

ImageWriter LQ The ImageWriter is a product line of dot matrix printers formerly manufactured by Apple Computer, Inc., and designed then to be compatible with their entire line of computers. There were three different models introduced over time, which were p ...

, EtherTalk, AppleShare PC and the AppleFax Modem were among Apple's product announcements. Promoters estimated 40,000 people attended the show. MacUser's review of the show concluded positively, saying that it was "revealing, exhilarating, and disappointing. While the Mac is clearly becoming the business machine of choice through much of corporate America, the show didn't have the sterile atmosphere that pure business trade shows have. Most of the time it was plain outright exciting. And the promise of the future that was always in the air was wholly positive."

1988

The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of

LaserWriter The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMake ...

printers.

1991

Outbound Computers demonstrated the first Macintosh-compatible portable computers at the Boston show, preceding Apple's own introduction of the

PowerBook The PowerBook (known as Macintosh PowerBook before 1997) is a family of Macintosh laptop computers designed, manufactured and sold by Apple Computer from 1991 to 2006. During its lifetime, the PowerBook went through several major revisions and r ...

by a couple of months.

1995

Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11). Apple introduced the "Power Surge" line of

Power Macintosh The Power Macintosh, later Power Mac, is a family of personal computers designed, manufactured, and sold by Apple Computer as the core of the Macintosh brand from March 1994 until August 2006. Described by ''MacWorld'' as "the most important te ...

computers at the Boston show, consisting of the Power Macintosh 8500, 7500 and 7200.

1997

During Macworld in San Francisco, a focus in CEO

Gil Amelio Gilbert Frank Amelio (born March 1, 1943) is an American technology executive. Amelio worked at Bell Labs, Fairchild Semiconductor, and the semiconductor division of Rockwell International, and was also the CEO of National Semiconductor and Ap ...

's keynote was Apple's recently-announced purchase of

NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...

, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its

NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT Computer in the late 1980s and early 1990s and was initially used for its range of propri ...

operating system into a future release of Mac OS codenamed " Rhapsody". The signature hardware announcement of the show was the

Twentieth Anniversary Macintosh The Twentieth Anniversary Macintosh (or "TAM") is a limited-edition personal computer released in 1997 to mark Apple's 20th birthday. The machine was a technological showcase of the day, boasting a number of features beyond simple computing, and ...

, a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer. That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO, and came on the heels of the release of

Mac OS 8 Mac OS 8 is an operating system that was released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7, approximately six years before. It places a greater emphasis o ...

. During his keynote, Jobs notably announced that Apple had reached several agreements with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...

to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its Windows operating system (including patent cross-licensing agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of

Office An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific ...

for Macintosh for the next five years (beginning with the upcoming

Office 98 Microsoft Office 98 Macintosh Edition is a version of Microsoft Office for the classic Mac OS, unveiled at Macworld Expo/San Francisco on January 6, 1998. It introduced the Internet Explorer 4.0 browser and Outlook Express, an Internet e-mail clie ...

), and an agreement to ship

Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical web browsers developed by Microsoft which was used in the Windows line of operating systems (in ...

as the default web browser on future releases of Mac OS (with

Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California and then Dulles, Virginia. Its Netscape web browser was on ...

still available as an option alongside it). Microsoft co-founder

Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...

made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of boos from the audience. Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".

1998

During Macworld in San Francisco, Jobs discussed Apple's recent release of the Power Macintosh G3 and PowerBook G3, an agreement with

CompUSA CompUSA was a retailer and reseller of personal computers, consumer electronics, technology products and computer services. Starting with one brick-and-mortar store in 1986 under the name Soft Warehouse, by the 1990s CompUSA had grown into a nati ...

to establish "

store-within-a-store A store-within-a-store, also referred to as shop-in-shop, is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent shop. Origins In the early days of cellular telephone gr ...

" concepts devoted to its products, and the upcoming

Mac OS 8.1 Mac OS 8 is an operating system that was released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7, approximately six years before. It places a greater emphasis on ...

update (which introduced the new

HFS+ HFS Plus or HFS+ (also known as Mac OS Extended or HFS Extended) is a journaling file system developed by Apple Inc. It replaced the Hierarchical File System (HFS) as the primary file system of Apple computers with the 1998 release of Mac OS 8 ...

file system In computing, file system or filesystem (often abbreviated to fs) is a method and data structure that the operating system uses to control how data is stored and retrieved. Without a file system, data placed in a storage medium would be one larg ...

, and support for UDF disks) and QuickTime 3.0. Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the G3 Macs and the recent launch of the Apple online store. Microsoft also presented Internet Explorer 4.0 for Mac. At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by

Maslow's hierarchy of needs Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal '' Psychological Review''. Maslow subsequently extended the idea to include his o ...

), and also showcased a number of games being supported on Mac. He discussed aspects of the recently-announced

iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...

and

PowerBook G3 Series The PowerBook G3 is a series of laptop Macintosh personal computers designed, manufactured, and sold by Apple Computer from 1997 to 2001. It was the first laptop to use the PowerPC G3 (PPC740/750) series of microprocessors, and was marketed as t ...

(including new USB accessories for the computers), and announced that the iMac would be released August 15, 1998 release, and include a

56K modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by modulating one or more carr ...

at launch rather than the previously-announced 33K unit. Jobs also revealed a roadmap for upcoming Mac OS releases, including the upcoming Mac OS 8.5, a future update to Mac OS codenamed "

Sonata Sonata (; Italian: , pl. ''sonate''; from Latin and Italian: ''sonare'' rchaic Italian; replaced in the modern language by ''suonare'' "to sound"), in music, literally means a piece ''played'' as opposed to a cantata (Latin and Italian ''canta ...

" to be released in 1999, and that "Rhapsody" would be released as Mac OS X Server 1.0 in 1999.

1999

During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new "Blue and White" Power Macintosh G3, and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the

NetBoot NetBoot was a technology from Apple which enabled Macs with capable firmware (i.e. New World ROM) to boot from a network, rather than a local hard disk or optical disc drive. NetBoot is a derived work from the Bootstrap Protocol (BOOTP), and is ...

feature, and QuickTime Streaming Server by presenting a large wall of 50, diskless iMacs all streaming videos from the same Power Mac G3.

Connectix Connectix Corporation was a software and hardware company, noted for having released innovative products that were either made obsolete as Apple Computer incorporated the ideas into system software, or were sold to other companies once they became ...

presented its

Virtual Game Station The Virtual Game Station (VGS, code named Bonestorm) was an emulator by Connectix that allows Sony PlayStation games to be played on a desktop computer. It was first released for the Macintosh, in 1999, after being previewed at Macworld/iWorld ...

software for emulating the

PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a di ...

on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition. During Macworld in New York City, Jobs unveiled Apple's new consumer laptop, the

iBook iBook is a line of laptop computers designed, manufactured, and sold by Apple Computer from 1999 to 2006. The line targeted entry-level, consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end ...

, as well as

AirPort An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surfa ...

, a wireless gateway and

network card A network interface controller (NIC, also known as a network interface card, network adapter, LAN adapter or physical network interface, and by similar terms) is a computer hardware component that connects a computer to a computer network. Ear ...

for wireless networking implementing the

802.11 IEEE 802.11 is part of the IEEE 802 set of local area network (LAN) technical standards, and specifies the set of media access control (MAC) and physical layer (PHY) protocols for implementing wireless local area network (WLAN) computer com ...

specification. Jobs also announced a release date for

Mac OS 9 Mac OS 9 is the ninth major release of Apple's classic Mac OS operating system which was succeeded by Mac OS X (renamed to OS X in 2011 and macOS in 2016) in 2001. Introduced on October 23, 1999, it was promoted by Apple as "The Best Internet ...

2000

Macworld 2000 in San Francisco featured the unveiling of the new " Aqua" user interface and "

Quartz Quartz is a hard, crystalline mineral composed of silica ( silicon dioxide). The atoms are linked in a continuous framework of SiO4 silicon-oxygen tetrahedra, with each oxygen being shared between two tetrahedra, giving an overall chemical f ...

" graphics engine of

Mac OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lap ...

, and Jobs' announcement that its first version would be released in January 2001 after a final preview release. Jobs also announced that he had been promoted to full-time CEO of Apple. During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated Power Mac G4 models, the new optical

Apple Pro Mouse Apple Inc. has designed and manufactured several models of mice, trackpads and other pointing devices, primarily for use with Macintosh computers. Over the years, Apple has maintained a distinct form and function with its mice that reflect the ...

(replacing the "hockey puck" mouse introduced with the iMac), and the Power Mac G4 Cube. It was also announced that the

Mac OS X Public Beta The Mac OS X Public Beta (internally code named "Kodiak") was the first publicly available version of Apple Inc., Apple Computer's macOS, Mac OS X (now named macOS) operating system to feature the Aqua (user interface), Aqua user interface. It ...

had been delayed to September.

2001

At the San Francisco show, Apple introduced

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...

, an upgraded Power Mac G4 and the

PowerBook G4 The PowerBook G4 is a series of notebook computers manufactured, marketed, and sold by Apple Computer between 2001 and 2006 as part of its PowerBook line of notebooks. The PowerBook G4 runs on the RISC-based PowerPC G4 processor, designed by the ...

, their first widescreen portable. The New York show took place at the

. Apart from an upgraded Power Mac G4 and the announcement of Mac OS X 10.1, there were no major announcements from Apple, but the keynote presentation did feature a segment on the

megahertz myth The megahertz myth, or in more recent cases the gigahertz myth, refers to the misconception of only using clock rate (for example measured in megahertz or gigahertz) to compare the performance of different microprocessors. While clock rates are ...

, presented by Jon Rubenstein. Attendance was 64,000, a record for the event.

2002

The Summer 2002 show took place in New York City with a keynote on Wednesday, July 17. The keynote speech introduced the 17-inch version of the

iMac G4 The iMac G4 is an all-in-one personal computer designed, manufactured, and sold by Apple Computer from January 2002 to August 2004. It replaced the iMac G3 and was succeeded by the iMac G5. Design and marketing The iMac G4 featured an ...

. In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.

2003

The January keynote introduced the

Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an impor ...

web browser, AirPort Extreme, 17 and 12-inch PowerBooks. This show also saw the launch of the world's first interactive video CD-ROM, NightWatch. In 2003, IDG World Expo renamed the New York trade show ''Macworld CreativePro Conference & Expo'' in an attempt to reach the creative market in the New York area.

2004

Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

. At the Paris Expo, Apple's VP of marketing

Phil Schiller Philip W. Schiller (born June 8, 1960) is an Apple Fellow at Apple Inc. He is a prominent figure in Apple's keynotes and has been a member of the company's executive team since Steve Jobs returned to Apple in 1997. In 2020 he became the first ...

introduced the new updated

featuring a PowerPC G5 processor and other various updates, notably, the integration of the logic board and optical drive with the display.

2005

The San Francisco show was held January 10–14. The keynote introduced the

Mac Mini Mac Mini (stylized as Mac mini) is a small form factor desktop computer developed and marketed by Apple Inc. , it is positioned between the consumer all-in-one iMac and the professional Mac Studio and Mac Pro as one of four current Mac deskto ...

, iPod shuffle, and

iWork iWork is an office suite of applications created by Apple Inc. for its macOS and iOS operating systems, and also available cross-platform through the iCloud website. It includes the presentation application Keynote, the word processing and ...

. During the show, IDG World Expos announced ''Macworld On Tour'', a series of small conferences in various North American cities. An initial conference, in

Kissimmee, Florida Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a Principal City of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area, wh ...

, was later canceled. No future announcements for ''Macworld On Tour'' have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006.

2006

In January 2006, Intel

Core Duo Intel Core is a line of streamlined midrange consumer, workstation and enthusiast computer central processing units (CPUs) marketed by Intel Corporation. These processors displaced the existing mid- to high-end Pentium processors at the time o ...

-based iMacs were announced to be ready for purchase. The conference was held January 9–13 and the number of visitors increased 6.8% from the 2005 event, to 38,441. The number of paid conference delegates increased 20% to 4,188 and the total number of exhibiting companies increased 25% to 367

2007

At Macworld 2007 (January 8–12),

introduced the iPhone mobile device, revealed the final name for the

Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancesto ...

(originally called by its code name iTV), and announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it. IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.

2008

At Macworld 2008 (January 14–18), Steve Jobs introduced the

MacBook Air The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...

— touted as the world's thinnest

notebook computer A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

; the

Time Capsule A time capsule is a historic cache of goods or information, usually intended as a deliberate method of communication with future people, and to help future archaeologists, anthropologists, or historians. The preservation of holy relics dates ...

device for use with the Time Machine application in

Mac OS X 10.5 Mac OS X Leopard (version 10.5) is the sixth software versioning, major release of macOS, Apple Inc., Apple's desktop and server operating system for Macintosh computers. Leopard was released on October 26, 2007 as the successor of Mac OS X Tig ...

"Leopard",

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a musi ...

updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a PC; and finally the iPhone/

SDK launching in late February. IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.

2009

The San Francisco show went on January 5–9, 2009. On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing

, not

, as has been the custom for the past ten years. Steve Jobs issued a press release stating that the reasons for his absence were health-related, specifically citing a hormone imbalance. At Macworld 2009, Apple announced the release of iLife '09,

'09, and the new 17-inch unibody MacBook Pro with built-in battery. Also, Apple announced that

would begin to sell all music

DRM DRM may refer to: Government, military and politics * Defense reform movement, U.S. campaign inspired by Col. John Boyd * Democratic Republic of Madagascar, a former socialist state (1975–1992) on Madagascar * Direction du renseignement milita ...

-free, with a three tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the UK). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over

cellular network A cellular network or mobile network is a communication network where the link to and from end nodes is wireless. The network is distributed over land areas called "cells", each served by at least one fixed-location transceiver (typically th ...

s on the iPhone.

2010

On March 30, 2009, IDG World Expo announced that the conference would be moving from January (during which it had taken place for 25 years) to February. They also said:

2011

The 2011 Macworld was held January 25–29, 2011.

2012

The 2012 Macworld/iWorld was held January 26–28. Just before registration began for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.

2013

The 2013 Macworld/iWorld was held from January 31 to February 2, 2013.

2014

The 2014 Macworld/iWorld was held from March 27 to March 29, 2014.

2015

The 2015 Macworld/iWorld was scheduled to be held from March 12 to March 14, 2015. but was cancelled by IDG.

Culture

During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish

hors d'oeuvres An hors d'oeuvre ( ; french: hors-d'œuvre ), appetiser or starter is a small dish served before a meal in European cuisine. Some hors d'oeuvres are served cold, others hot. Hors d'oeuvres may be served at the dinner table as a part of the m ...

, and requisite

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

s and other premium favors. Apple's developer parties featured high-profile entertainers like

James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, dancer, musician, record producer and bandleader. The central progenitor of funk music and a major figure of 20th century music, he is often referred to by the hono ...

and Smash Mouth. Several years after the start of the Expo, ''

MacWEEK ''MacWEEK'' was a controlled-circulation weekly Apple Macintosh trade journal based in San Francisco founded by Michael Tchong, John Anderson, Glenn Patch, Dick Govatski, and Michael F. Billings. It featured a back-page rumor column penned by the ...

'' had launched its weekly trade magazine and simultaneously initiated an exclusive party known as

Mac the Knife Mac the Knife was the pen name (inspired by the homophonous well-known song "Mack the Knife") of an anonymous gossip columnist for the (now defunct) Apple Macintosh-focused trade publication ''MacWEEK''. Mac the Knife was always written by a singl ...

, named for its anonymous columnist that wrote the back page industry gossip and rumor section; after ''MacWEEK''s demise, the party was thrown by Ilene Hoffman, until

Mac Publishing ''Macworld'' is a website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG Inc. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macin ...

, owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the Macworld All-Star Band, under a series of names that referenced the Knife. Robert Hess of ''MacWEEK'' was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.

References

External links

Official website (new)
(archived)
Official website (old)
(archived)
Robert Hess Memorial Events List
(archived)
Every Steve Jobs Macworld keynote presentation 1997–2008 (video)
(archived)
About the first MacWorld Expo on Live2times 1985
(archived)
Link to QuickTime stream of Macworld 20062006 audio-only
(archived)
Link to QuickTime stream of Macworld 20072007 audio-only
(archived)
Link to QuickTime stream of Macworld 20082008 audio-only
(archived) {{DEFAULTSORT:Macworld iWorld Apple Inc. conferences International Data Group Recurring events established in 1985 1985 establishments in the United States